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Teaching problem validation workshop
This document discusses problem validation, which is an important part of the entrepreneurial process. It introduces the four steps of problem validation: 1) getting buy-in that problems, not products, are the focus, 2) hypothesizing what problems exist, 3) discovery through customer interviews to validate problems, and 4) confirmation by testing a minimum viable product or solution and seeing if customers will pay or "currency test". It provides examples and exercises to help teach these concepts in an entrepreneurship class.
Teaching problem validation workshop
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- 5. DOAN WINKEL John J.Kahl, Sr. Chair of Entrepreneurship John Carroll University JUSTIN WILCOX Founder, Customer Development Labs Author, FOCUS Framework
- 6. CUSTOMERS DON’T BUY products CUSTOMERSBUY SOLUTIONS TO problems Why Problem Validation?
- 7. Why Problem Validation?
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- 10. Our QuestionEXERCISE S Do you wantthem for your class?
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- 12. Getting Buy-In INVENTOR ENTREPRENEURVS. Buildthings. Build things people buy.
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- 15. CUSTOMERS DON’T BUY products CUSTOMERSBUY SOLUTIONS TO problems Entrepreneurs Know
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- 17. EXERCISERead Origin Story -Design Conference in SF - No affordable hotels - Rent 3 Airbeds (plus breakfast) $80/nigh - Others wanted to use the site
- 18. EXERCISE Problems. Not Products. Origin Cases Bigcompanies, start small ...and solve real problems.
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- 23. DiscoveryPROBLE M Interviews 1.Who to Ask 2.Howto Ask 3.What to Ask 1.Who to Ask
- 24. Who to Interview EarlyAdopters People seeking a solution to the problem
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- 26. Design Conference Attendees “Ican’t find a hotel room for < $200”
- 27. “I can’t finda hotel room for < $200” Searches for hostels Asks about room share on forum Asks a friend about a place to stay Tries couchsurfing Stays far away and rents a car Looks up rooms on craigslist Asks about good hostels on Facebook Asks about room share on forum Posts on Couchsurfing for a room Asks a question on TripAdvisor Posts on craigslist about a room share
- 28. DiscoveryPROBLE M Interviews 1.Who to Ask 2.Howto Ask 3.What to Ask 1.Who to Ask
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- 30. ConfirmationPROBLE M Problem isn’t validated untilcustomers “pay” to solve it
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- 33. Design conference forums Websiteto rent airbeds out in our apartment during design conference. $80/night. Includes breakfast. 7/1/2017 7/15/2017 Revenue $500 $200 Rent whole house Raise price Pivot to Developers EXERCISE
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- 35. Our QuestionEXERCISE S Do youwant them for your class? 4 OF 35 $99/ student
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