Bill Pelz is Professor of Psychology at Herkimer College / State University of New York. As the lead faculty trainer for the SUNY Learning Network from 1999 until 2010, Bill facilitated the development of over 2500 fully asynchronous college courses. In 1994 he was presented with the SUNY Chancellor’s Award for Excellence in Teaching, in 2003 the Sloan-C Award for Excellence in Online Teaching, in 2006 the SUNY Chancellor’s Award for Excellence in Scholarship and Creative Activities, and he was named a Sloan Consortium Fellow in 2 013 and a SUNY COTE fellow in 2014. Bill has published an assortment of scholarly and academic articles, most recently focused on the area of student and faculty satisfaction with asynchronous teaching and learning. His current research interest is in isolating the pedagogical factors that influence student achievement in virtual learning environments. Since 1999 Bill’s full-time teaching responsibility has been entirely online, and he just completed a project to develop 8 online Advanced Placement courses for high school students under a Dept. of Education Race to the Top funded grant. Adults learn what they choose to learn. The philosophy of heutagogy puts the learner in control. This Chat focuses on strategies designed to engage online learners with the content, with the instructor, and with one another. Bill's article, (My) Three Principles of Effective Online Pedagogy, remains the #1 downloaded JALN article at OLC (formerly Sloan-C).