frog meets tag Milan

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What are the ingredients behind frog approach to product/service development? We spent a morning chatting with the start-ups at Talent Garden in Milan in a session on how these could be applied to the lean startup world.

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frog meets tag Milan

  1. 1. MEETS TALENT GARDEN MILAN MATTEO PENZO THOMAS SUTTON Nov 29, 2013
  2. 2. FROG AT A GLANCE
  3. 3. WE ARE A GLOBAL PRODUCT STRATEGY AND DESIGN FIRM We bring together a unique combination of creativity, collaboration and business planning to deliver breakthrough products and services to the market. We are more than 600 strategists, researchers, designers, and technologists who consult and partner with clients across industries and geographies. We help organizations increase their value and expand their offerings through a humancentered design process. 3
  4. 4. 4 Zurich Connect Responsive Redesign - Creative Pitch November 2013 - Confidential
  5. 5. OUR PROCESS Discover Analysis Becomes Insights Design Insights Become Ideas Deliver Ideas Become Products Deploy Products Go To Market •Design  research •Market  and  business  research •Technology  assessment •Opportunity  mapping •User  Experience  architecture •Sketching  and  modeling •Ecosystem  integra=on •Visual  design •Prototyping  and  usability •Detailed  design  &  documenta=on •SoCware  architecture  &  engineering •Tes=ng  &  Quality  Assurance Cer=fica=on •Systems  integra=on •Packaging  and  marke=ng   support •Post-­‐launch  revisions  and   enhancements •Out-­‐of-­‐the-­‐box-­‐experience 5
  6. 6. HOW WE DO IT 6
  7. 7. Know your user Think with prototypes Be interdisciplinary See the big picture 7
  8. 8. Know your user 8
  9. 9. KNOW YOUR USER Analytics will tell you what people do with your product. But they will never tell you why they do it. Participatory Design Contextual Enquiry frogImmersive User walkthroughs 9
  10. 10. Think with Prototypes 10
  11. 11. THINK WITH PROTOTYPES Rapidly The value of a prototype lies in what you learn from it. Verify the design intentions Test, measure, improve Generate new ideas See your users in action The best communication tool 11
  12. 12. See the big picture 12
  13. 13. SEE THE BIG PICTURE Just because you’re a lean start-up, doesn’t mean you don’t need a strategy. Business Model Canvas Technology Strategy Software Architecture Experience Strategy Growth Strategy 13
  14. 14. Be interdisciplinary Quality  Assurance 14
  15. 15. Interac=on  Designer Visual  Designers Android  developers Web  developers SoCware  Architect Design  Lead Interac=on  designer Be interdisciplinary Quality  Assurance 15
  16. 16. BE INTERDISCIPLINARY A team of open-minded specialists sparks innovation and achieves excellence. Design + Tech + Business Chicken & Egg vs. Chickens & Pigs Agile/Lean UX Cross-pollination Always tailor to the team! 16
  17. 17. Work hard party harder

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