TD Bank implements integrated marketing communication in the annual #TDThanksYou Campaign. It is an "unexpectedly human" event that give a positive impact on the community.
Patron relationships matter more in 2013 because the arts landscape is “ more like shifting sand than fertile soil,” said Jill Robinson, President, at the TRG Arts May 7 webinar, Plant Loyalty Now. The higher the portion of patron-centric revenue is, “the more organizations need to focus on, invest in, and partner with patrons to sustain income. The webinar offered strategic tactics around starting campaigns early, building on blockbusters, and patron upgrades at every level engagement.
This document is a visual resume that summarizes Susan Sirmons' experience in marketing. She has held top marketing positions at major media companies and helped establish new sales offices. She specializes in strategic marketing, branding, and leveraging partnerships. Testimonials from former colleagues emphasize her leadership, creative problem-solving, and track record of success.
Country Bank's marketing objectives are to maximize profits, build relationships in the region, and increase their market share of Generation Y customers. Their strengths include their foundation in the community, while weaknesses include the increasing popularity of online banking and perceptions that larger banks offer more services. The opportunities include reaching underbanked/unbanked customers and leveraging advances in technology, while threats include the reputations of larger corporate banks and decreasing trust in companies. The target market is Generation Y aged 9-29 who are influenced by trends and spend spontaneously.
RNIB - integrating across channel and function. Integration: breaking down th...CharityComms
Natasha Dickinson, group head of marketing and communications, RNIB
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
SponsorshipU connects event organizers with sponsors to create experiences. It is led by a CEO, CFO, and CTO. Their vision is to create a marketplace for sponsors and event organizers at all levels. Their strategy is to sponsor college events and organizations, nightlife venues, and meetup groups. Their next steps are to develop software, build relationships with marketers, and raise funds.
The document discusses donor centricity at Starlight, focusing on the regular giving donor journey. It highlights how Starlight speaks to donors, listens to their feedback, respects communication preferences, shows impact, and thanks donors always with positivity. Tracking donor journeys led to a 2% reduction in attrition over 12 months, saving $200k. Next steps include tailoring regular giving journeys and creating a single giving journey.
Oregon State University was facing declining donor participation and retention rates, with only 69% of alumni retaining their donor status over three years, indicating a "leaky bucket". The university implemented a "Donor Experience Program" using donor experience officers and technology to provide personalized outreach at scale, with goals of 90% donor retention, 33% reactivation of lapsed donors, and growing the major gift pipeline. Initial results showed improved donor retention rates, open rates, and reactivated donors, demonstrating the potential of this new approach.
Advancement in the Subscription Economy at OSUEverTrue
This document discusses how higher education institutions can transition to a "subscription economy" model focused on donor relationships and experiences. It outlines how the OSU Foundation partnered with EverTrue to launch a "Donor Experience Program" using donor experience officers and technology to provide personalized outreach to donors. Early results showed improved donor retention rates, reactivation of lapsed donors, and increased fundraising revenues compared to traditional mass marketing models. The presentation encourages other universities to adopt this new approach of ongoing donor engagement and value.
Patron relationships matter more in 2013 because the arts landscape is “ more like shifting sand than fertile soil,” said Jill Robinson, President, at the TRG Arts May 7 webinar, Plant Loyalty Now. The higher the portion of patron-centric revenue is, “the more organizations need to focus on, invest in, and partner with patrons to sustain income. The webinar offered strategic tactics around starting campaigns early, building on blockbusters, and patron upgrades at every level engagement.
This document is a visual resume that summarizes Susan Sirmons' experience in marketing. She has held top marketing positions at major media companies and helped establish new sales offices. She specializes in strategic marketing, branding, and leveraging partnerships. Testimonials from former colleagues emphasize her leadership, creative problem-solving, and track record of success.
Country Bank's marketing objectives are to maximize profits, build relationships in the region, and increase their market share of Generation Y customers. Their strengths include their foundation in the community, while weaknesses include the increasing popularity of online banking and perceptions that larger banks offer more services. The opportunities include reaching underbanked/unbanked customers and leveraging advances in technology, while threats include the reputations of larger corporate banks and decreasing trust in companies. The target market is Generation Y aged 9-29 who are influenced by trends and spend spontaneously.
RNIB - integrating across channel and function. Integration: breaking down th...CharityComms
Natasha Dickinson, group head of marketing and communications, RNIB
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
SponsorshipU connects event organizers with sponsors to create experiences. It is led by a CEO, CFO, and CTO. Their vision is to create a marketplace for sponsors and event organizers at all levels. Their strategy is to sponsor college events and organizations, nightlife venues, and meetup groups. Their next steps are to develop software, build relationships with marketers, and raise funds.
The document discusses donor centricity at Starlight, focusing on the regular giving donor journey. It highlights how Starlight speaks to donors, listens to their feedback, respects communication preferences, shows impact, and thanks donors always with positivity. Tracking donor journeys led to a 2% reduction in attrition over 12 months, saving $200k. Next steps include tailoring regular giving journeys and creating a single giving journey.
Oregon State University was facing declining donor participation and retention rates, with only 69% of alumni retaining their donor status over three years, indicating a "leaky bucket". The university implemented a "Donor Experience Program" using donor experience officers and technology to provide personalized outreach at scale, with goals of 90% donor retention, 33% reactivation of lapsed donors, and growing the major gift pipeline. Initial results showed improved donor retention rates, open rates, and reactivated donors, demonstrating the potential of this new approach.
Advancement in the Subscription Economy at OSUEverTrue
This document discusses how higher education institutions can transition to a "subscription economy" model focused on donor relationships and experiences. It outlines how the OSU Foundation partnered with EverTrue to launch a "Donor Experience Program" using donor experience officers and technology to provide personalized outreach to donors. Early results showed improved donor retention rates, reactivation of lapsed donors, and increased fundraising revenues compared to traditional mass marketing models. The presentation encourages other universities to adopt this new approach of ongoing donor engagement and value.
THE STATE OF Event Sponsorship- Defining event sponsorship in 2019 and strategic research on the trends.
This report is for sponsorship decision-makers. In it, you’ll find the necessary information to create more effective sponsorship opportunities. The goal is for you to generate greater revenue for the event and improve the ROI for your sponsors. This mutually beneficial relationship should grow in the years to come.
Learn how to target your non profit audienceAttentive.ly
Learn how to Target Your Non-Profit Audience through Social Data!
Description
Many nonprofits have been challenged to grow engagement and gifts from email in recent years. One of the main reasons is a lack of personalization. Email marketing, as it’s currently done, isn’t working. What works is sending highly targeted, multi-channel communications based on the interests and behavior of your supporters.
Join Attentive.ly’s Artie Patel and Kerry Lenahan of Beaconfire, on this webinar to learn:
- Common barriers to segmentation
- How to segment based on interests, activity level and donor behavior
- How to use social data to target your supporters based on content they're already responding to on the social web.
Regardless of your experience, you'll walk away knowing what you need, where to start and how to do it. Using social data to send highly targeted, multi-channel communications will help you get to know supporters and donors better, so that you can adopt a personalized approach with your digital marketing going forward.
This document summarizes a seminar on developing successful corporate marketing partnerships. The seminar covers finding the right partner, negotiating partnership terms, managing co-branding and marketing internally and externally, and dealing with potential negative press. It also provides an example of Dell's YouthConnect partnership which aims to provide technology solutions to underserved communities and has impacted over 2 million children.
Dan Dufour, brand strategy director, The Team
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This presentation was given by Anita Hansen of TRG Arts and Charlie Wade, consultant and former director of marketing, Atlanta Symphony at the 2013 Association of California Symphony Orchestras Conference.
Description:
Talk about a changing universe! What does the future hold if subscriptions are truly a thing of the past? Current thinking postulates that a long-term decline in audience commitment is inevitable. A meteoric shower of “one-time” promotions and discounts – crowdsourcing, Goldstar, Fill-A-Seat, Living Social – has captivated the general public and given us options for filling our venues. But is this solution sustainable? Let’s assess the situation and determine if belief in accepted prevailing societal trends will lead to an ever-downward spiral to obscurity. Identify the “hidden” and unique performance assets you already possess to cultivate patron loyalty and grow participation. Perhaps there’s a way to re-create a winning game with new awareness of how to play.
Marketing Communications Plan for a fictional non-profit organizations who belief is: To guide our clients through their personal dilemmas and provide resources that will help them resolve conflict in all circumstances of their life so they can see the Hero that lives within them
Finance, Fundraising and Technology:Beyond the Bottom LineDavid Harkins
The document summarizes trends in charitable giving in the United States from 1971 to 2002. It shows that total charitable contributions have increased over time, reaching $212 billion in 2001. Individuals contribute the majority of philanthropic donations, with wealthier individuals contributing 67% of the total. The document also discusses best practices for finance leaders at non-profit organizations, including taking a business perspective, providing guidance on planning and budgets, ensuring compliance, and reporting on metrics like forecasting, donor value, and cost of acquisition.
This document summarizes the services of a credit union consulting group. They help credit unions acquire new members and engage existing members across online, mobile, and in-person channels through strategic marketing campaigns and an omnichannel experience. Their services include paid media, owned media, communications, social media, branding, technology, analytics, and consulting to create holistic member acquisition and retention strategies.
This slideshare is basically a guideline for seasonal planning.
You will find the seasonal search trends to your business / industry by identifying the search queries with seasonal modifiers. With the use of Google Trends, you can find at what time search volume peaks for these searches.
Following by identifying STP, developing strategy and tactics with Google AdWords in order to deliver your marketing contents to the right audience via the right channel at the right time.
Understanding what's working and what's not working, KPI measurement should be an imperative part of your business' growth strategy. Keep in mind that, if you don't measure it, you can't improve it.
The time is now, wait no more!
Jill D. Tucker has over 20 years of experience in communications, marketing, management, and event coordination. She has worked in various industries including financial, automotive, healthcare, retail, beverage, and agriculture. Tucker is goal-oriented, results-driven, and has excellent verbal and written skills. She is currently a Media Strategist, Project Coordinator, and Researcher at MillerWhite Marketing.
Corporate Social Responsibility (CSR) is the idea that a for-profit company should focus on more than just the bottom line by also investing in its people and the community. As there is no “one-size-fits all” model, it is critical for non-profit leaders to understand CSR fundamentals in order to successfully develop mutually beneficial relationships with for-profit partners.
In this 2-hour interactive session, CSR Consultants Cliff Yee and Carol Chin-Fatt from Raffa, P.C. will explore how businesses today develop and implement CSR strategies and how that impacts your partnership strategies. Topics and discussion will include: the broad scope of CSR, case studies to illustrate best practices, how to develop strong, mission-aligned partnerships, and how forward thinking companies are investing in CSR.
The document summarizes a seminar about developing successful corporate marketing partnerships between water companies and charities. It discusses what factors companies consider when choosing partners, such as shared values and goals. It then provides examples of Thames Water's partnerships with environmental charities and challenges that can occur, like leadership or strategic changes. The case study focuses on Thames Water's long-standing partnership with WaterAid, outlining how they work together through fundraising, campaigns, and volunteer events to raise over £336,000 for water and sanitation projects. Key factors in their success include senior leadership support, clear shared objectives, innovation, and maintaining open communication.
Your Top Fundraisers Thrive with On-Demand Support – And We Have the Data to ...Charity Dynamics
Your participants and donors are reaching out to you for help – but are you there for them when they need you? If not, you should be! Your most-engaged fundraisers and largest event donors absolutely thrive under your guidance and support—and we have the data to prove it.
The document discusses the strategic importance of community management. It emphasizes setting clear objectives for the community aligned with business strategy from the beginning. These objectives may include increasing repeat customers, reducing costs, improving customer service, and facilitating feedback and co-creation. The document provides tips for activating and engaging community members, moderating discussions, and measuring the success of the community based on predefined objectives. Finally, it outlines the key responsibilities of a community manager in leading and growing the online community.
Development Associates at Syracuse UniversityEverTrue
The document discusses Syracuse University's Development Associate program. It provides statistics on the program's outcomes in recent fiscal years, including the number of outreach visits conducted and amounts of donations for the Fund for Syracuse and overall university recognition. The program connects recent graduates with leadership giving, annual giving, major gifts, and principal gifts teams to aid fundraising efforts and increase donor engagement.
Building Your Business in a Changing Health Care Environment - IHRSA 2014theGrapevine411
This document discusses opportunities for fitness centers to integrate with the healthcare industry. It outlines acac's experience creating medical fitness programs that attract referred patients from providers. The document discusses the drivers of change in healthcare toward prevention, and strategies fitness centers can take at multiple levels of involvement from individual providers to large insurers. These include establishing foundational exercise and nutrition programs, building an experienced training team, creating a comfortable environment, and investing in marketing and outreach.
Deluxe Financial Services: Building an effective social marketing program | D...NAFCU Services Corporation
This document outlines key reasons for credit unions to establish an effective social media marketing program, including growing social media popularity and declining in-person touchpoints. It notes that while social media risks must be managed, regulations should not prevent social media use. The document provides tips for a successful social media strategy, including setting goals, defining a strategy, developing assets and gaining buy-in. It emphasizes measuring key social media metrics and lists humanizing your brand and cross-selling to members as benefits of social media.
The document proposes marketing campaigns and developing a donor portal to promote smarter charitable giving. A traditional and social media campaign would raise awareness on evaluating nonprofit performance. The donor portal would aggregate and standardize nonprofit data, allow filtering by donor preferences, and include review and comparison features. The goal is to direct the $45 billion donated by individuals annually towards higher impact organizations. A premium version for financial planners could offer training and tools to advise clients on philanthropy.
This marketing plan outlines DEXSTA Federal Credit Union's strategy to attract Millennial members through a rebranding campaign and increased digital and traditional marketing efforts. Key points include:
1) The plan aims to generate 300 new Millennial accounts per quarter through a refreshed brand identity, modernized marketing materials, and strengthened digital presence.
2) A full rebranding campaign will update the logo, style guide, website, and all marketing collateral to resonate better with Millennials.
3) Both digital strategies like social media, email, online ads, and traditional methods like radio, billboards, and in-branch promotions are covered, with an emphasis on digital that aligns with Millennial preferences
This document proposes a campaign to grow sales for local businesses in Georgetown, Texas through the strategic use of social media. It involves establishing a unified social media presence through a hashtag, providing educational training for businesses on social media marketing, and educating consumers through print media on how to support local businesses online. The goals are to increase sales, traffic, awareness and improve business-customer communication. Businesses would commit to participating in a 6 month program with monthly training sessions. The city, chamber of commerce and community groups would partner to fund and coordinate the program.
THE STATE OF Event Sponsorship- Defining event sponsorship in 2019 and strategic research on the trends.
This report is for sponsorship decision-makers. In it, you’ll find the necessary information to create more effective sponsorship opportunities. The goal is for you to generate greater revenue for the event and improve the ROI for your sponsors. This mutually beneficial relationship should grow in the years to come.
Learn how to target your non profit audienceAttentive.ly
Learn how to Target Your Non-Profit Audience through Social Data!
Description
Many nonprofits have been challenged to grow engagement and gifts from email in recent years. One of the main reasons is a lack of personalization. Email marketing, as it’s currently done, isn’t working. What works is sending highly targeted, multi-channel communications based on the interests and behavior of your supporters.
Join Attentive.ly’s Artie Patel and Kerry Lenahan of Beaconfire, on this webinar to learn:
- Common barriers to segmentation
- How to segment based on interests, activity level and donor behavior
- How to use social data to target your supporters based on content they're already responding to on the social web.
Regardless of your experience, you'll walk away knowing what you need, where to start and how to do it. Using social data to send highly targeted, multi-channel communications will help you get to know supporters and donors better, so that you can adopt a personalized approach with your digital marketing going forward.
This document summarizes a seminar on developing successful corporate marketing partnerships. The seminar covers finding the right partner, negotiating partnership terms, managing co-branding and marketing internally and externally, and dealing with potential negative press. It also provides an example of Dell's YouthConnect partnership which aims to provide technology solutions to underserved communities and has impacted over 2 million children.
Dan Dufour, brand strategy director, The Team
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This presentation was given by Anita Hansen of TRG Arts and Charlie Wade, consultant and former director of marketing, Atlanta Symphony at the 2013 Association of California Symphony Orchestras Conference.
Description:
Talk about a changing universe! What does the future hold if subscriptions are truly a thing of the past? Current thinking postulates that a long-term decline in audience commitment is inevitable. A meteoric shower of “one-time” promotions and discounts – crowdsourcing, Goldstar, Fill-A-Seat, Living Social – has captivated the general public and given us options for filling our venues. But is this solution sustainable? Let’s assess the situation and determine if belief in accepted prevailing societal trends will lead to an ever-downward spiral to obscurity. Identify the “hidden” and unique performance assets you already possess to cultivate patron loyalty and grow participation. Perhaps there’s a way to re-create a winning game with new awareness of how to play.
Marketing Communications Plan for a fictional non-profit organizations who belief is: To guide our clients through their personal dilemmas and provide resources that will help them resolve conflict in all circumstances of their life so they can see the Hero that lives within them
Finance, Fundraising and Technology:Beyond the Bottom LineDavid Harkins
The document summarizes trends in charitable giving in the United States from 1971 to 2002. It shows that total charitable contributions have increased over time, reaching $212 billion in 2001. Individuals contribute the majority of philanthropic donations, with wealthier individuals contributing 67% of the total. The document also discusses best practices for finance leaders at non-profit organizations, including taking a business perspective, providing guidance on planning and budgets, ensuring compliance, and reporting on metrics like forecasting, donor value, and cost of acquisition.
This document summarizes the services of a credit union consulting group. They help credit unions acquire new members and engage existing members across online, mobile, and in-person channels through strategic marketing campaigns and an omnichannel experience. Their services include paid media, owned media, communications, social media, branding, technology, analytics, and consulting to create holistic member acquisition and retention strategies.
This slideshare is basically a guideline for seasonal planning.
You will find the seasonal search trends to your business / industry by identifying the search queries with seasonal modifiers. With the use of Google Trends, you can find at what time search volume peaks for these searches.
Following by identifying STP, developing strategy and tactics with Google AdWords in order to deliver your marketing contents to the right audience via the right channel at the right time.
Understanding what's working and what's not working, KPI measurement should be an imperative part of your business' growth strategy. Keep in mind that, if you don't measure it, you can't improve it.
The time is now, wait no more!
Jill D. Tucker has over 20 years of experience in communications, marketing, management, and event coordination. She has worked in various industries including financial, automotive, healthcare, retail, beverage, and agriculture. Tucker is goal-oriented, results-driven, and has excellent verbal and written skills. She is currently a Media Strategist, Project Coordinator, and Researcher at MillerWhite Marketing.
Corporate Social Responsibility (CSR) is the idea that a for-profit company should focus on more than just the bottom line by also investing in its people and the community. As there is no “one-size-fits all” model, it is critical for non-profit leaders to understand CSR fundamentals in order to successfully develop mutually beneficial relationships with for-profit partners.
In this 2-hour interactive session, CSR Consultants Cliff Yee and Carol Chin-Fatt from Raffa, P.C. will explore how businesses today develop and implement CSR strategies and how that impacts your partnership strategies. Topics and discussion will include: the broad scope of CSR, case studies to illustrate best practices, how to develop strong, mission-aligned partnerships, and how forward thinking companies are investing in CSR.
The document summarizes a seminar about developing successful corporate marketing partnerships between water companies and charities. It discusses what factors companies consider when choosing partners, such as shared values and goals. It then provides examples of Thames Water's partnerships with environmental charities and challenges that can occur, like leadership or strategic changes. The case study focuses on Thames Water's long-standing partnership with WaterAid, outlining how they work together through fundraising, campaigns, and volunteer events to raise over £336,000 for water and sanitation projects. Key factors in their success include senior leadership support, clear shared objectives, innovation, and maintaining open communication.
Your Top Fundraisers Thrive with On-Demand Support – And We Have the Data to ...Charity Dynamics
Your participants and donors are reaching out to you for help – but are you there for them when they need you? If not, you should be! Your most-engaged fundraisers and largest event donors absolutely thrive under your guidance and support—and we have the data to prove it.
The document discusses the strategic importance of community management. It emphasizes setting clear objectives for the community aligned with business strategy from the beginning. These objectives may include increasing repeat customers, reducing costs, improving customer service, and facilitating feedback and co-creation. The document provides tips for activating and engaging community members, moderating discussions, and measuring the success of the community based on predefined objectives. Finally, it outlines the key responsibilities of a community manager in leading and growing the online community.
Development Associates at Syracuse UniversityEverTrue
The document discusses Syracuse University's Development Associate program. It provides statistics on the program's outcomes in recent fiscal years, including the number of outreach visits conducted and amounts of donations for the Fund for Syracuse and overall university recognition. The program connects recent graduates with leadership giving, annual giving, major gifts, and principal gifts teams to aid fundraising efforts and increase donor engagement.
Building Your Business in a Changing Health Care Environment - IHRSA 2014theGrapevine411
This document discusses opportunities for fitness centers to integrate with the healthcare industry. It outlines acac's experience creating medical fitness programs that attract referred patients from providers. The document discusses the drivers of change in healthcare toward prevention, and strategies fitness centers can take at multiple levels of involvement from individual providers to large insurers. These include establishing foundational exercise and nutrition programs, building an experienced training team, creating a comfortable environment, and investing in marketing and outreach.
Deluxe Financial Services: Building an effective social marketing program | D...NAFCU Services Corporation
This document outlines key reasons for credit unions to establish an effective social media marketing program, including growing social media popularity and declining in-person touchpoints. It notes that while social media risks must be managed, regulations should not prevent social media use. The document provides tips for a successful social media strategy, including setting goals, defining a strategy, developing assets and gaining buy-in. It emphasizes measuring key social media metrics and lists humanizing your brand and cross-selling to members as benefits of social media.
The document proposes marketing campaigns and developing a donor portal to promote smarter charitable giving. A traditional and social media campaign would raise awareness on evaluating nonprofit performance. The donor portal would aggregate and standardize nonprofit data, allow filtering by donor preferences, and include review and comparison features. The goal is to direct the $45 billion donated by individuals annually towards higher impact organizations. A premium version for financial planners could offer training and tools to advise clients on philanthropy.
This marketing plan outlines DEXSTA Federal Credit Union's strategy to attract Millennial members through a rebranding campaign and increased digital and traditional marketing efforts. Key points include:
1) The plan aims to generate 300 new Millennial accounts per quarter through a refreshed brand identity, modernized marketing materials, and strengthened digital presence.
2) A full rebranding campaign will update the logo, style guide, website, and all marketing collateral to resonate better with Millennials.
3) Both digital strategies like social media, email, online ads, and traditional methods like radio, billboards, and in-branch promotions are covered, with an emphasis on digital that aligns with Millennial preferences
This document proposes a campaign to grow sales for local businesses in Georgetown, Texas through the strategic use of social media. It involves establishing a unified social media presence through a hashtag, providing educational training for businesses on social media marketing, and educating consumers through print media on how to support local businesses online. The goals are to increase sales, traffic, awareness and improve business-customer communication. Businesses would commit to participating in a 6 month program with monthly training sessions. The city, chamber of commerce and community groups would partner to fund and coordinate the program.
This document provides guidance on developing effective communication strategies for non-profit organizations. It discusses rising above marketing clutter by crafting compelling messages focused on your mission and value. Key recommendations include conducting audience research, developing consistent positioning and branding, using multiple communication channels over the long-term, and measuring results to refine the strategy. The goal is to increase awareness, recognition and support for your organization and fundraising efforts.
Nori Possavino is a senior marketing professional with over 15 years of experience leading marketing campaigns for major companies. She has developed over 6,000 marketing communications tactics with a $12.1 million budget. She boosted customer engagement at UPMC Health Plan by 6.5% through CRM campaigns. Possavino captures new accounts through strong client relationships and delivering results, as shown when she gained a $3.2 million account from a competitor. She has expertise in various marketing channels including digital, social media, public relations, and direct mail.
This document provides a summary of AJ Goodman's work experience and qualifications. AJ has over 10 years of experience in strategic communications and has worked at consulting firms like FTI Consulting and Brainerd Communicators, managing client accounts across various industries. Some of AJ's accomplishments include developing FTI's strategic communications and sustainability practices in Canada, and leading communications projects for clients such as HMV Canada, PepsiCo, and the City of Vancouver. The document outlines AJ's education background and professional affiliations as well.
Margie Roman is an innovative and visionary marketing director with over 20 years of experience leading strategic marketing initiatives across various industries. She has a proven track record of optimizing multi-channel marketing strategies to deliver stakeholder value. At her previous role at Gordon Food Service, she led the development of a new vision and mission, successfully launched a sub-brand, and spearheaded public relations strategies. She is experienced in digital marketing, brand management, strategic planning, and leading cross-functional teams to implement profitable programs. Currently, she provides strategic marketing and public relations support as a consultant for a non-profit dedicated to medical research.
The document discusses marketing and advertising strategies and tools for competing in today's global economy. It notes that U.S. consumers have high buying power and access to many media sources and choices. The document then provides examples of projects the consulting firm Drew/Walker Group has worked on, including building a visitor center for a automotive manufacturer, developing promotional materials for a technology company's university recruiting, and launching a campaign to promote animal adoption and reduce euthanasia in a city.
FischTank is an integrated marketing and communications firm founded in 2013 and headquartered in New York City. They work with clients across various industries to develop messaging, implement marketing campaigns, and drive results through public relations, digital marketing, social media, and other services. FischTank aims to serve as a strategic partner rather than just a vendor by leveraging corporate news and data to achieve media coverage, thought leadership, and deal flow for clients.
Matt Mecham is an experienced senior leadership professional with a background in project management, business development, corporate finance, strategic planning, and business management. He has over 15 years of experience leading operations and driving growth across various industries including banking, retail, and property management. Mecham has a proven track record of increasing revenues and profits through new marketing strategies, streamlining operations, and developing strategic plans. Currently he serves as Vice President of Community and Business Development, overseeing 7 business entities and their operations.
This document is a resume for Lisa Castro, a marketing professional with over 15 years of experience creating integrated marketing campaigns. She has a proven track record of increasing brand awareness and market share for leading consumer brands. Her core skills include strategic planning, partnership development, and managing high-performing teams. Recent accomplishments include growing BIC's business tenfold and developing a new brand platform that increased a company's market share.
This document summarizes a webinar about creating successful customer loyalty programs. It discusses overcoming challenges like having too many loyalty programs and demanding customers. Common factors for loyalty programs of Starbucks, Macy's, Metro, Walgreens and Sephora are examined, such as rewarding healthy choices, multiple membership levels, and mobile apps. The webinar emphasizes that loyalty programs require gathering customer data, building customer insights and segmentation, and enabling personalized experiences. It stresses that loyalty programs are marathons, not sprints, and require constant innovation, generosity, focusing on best customers, and leveraging customer data.
Christopher Rice has over 15 years of experience in sales leadership, business development, and account management. He has a proven track record of growing sales through key account relationships and more than doubling sales during his tenure at various companies. Rice leverages a consultative sales approach to become a trusted resource and build strong, sustainable business relationships.
Social media is changing how people interact with each other and do business. It allows for broadcast messages to become interactive dialogues. While using social media is inevitable, businesses must decide how effectively to engage with customers on these new channels. An integrated social media strategy can generate revenue, promote products, improve customer service, and foster innovation if businesses listen to customers, consistently engage across multiple platforms, and address any crises rapidly. The most engaged brands on social media saw 18% revenue growth compared to a 6% loss for the least engaged brands.
Audience Targeting Techniques for B2B MarketersTodd Ebert
According to Google’s Changing Face of B2B Marketing, many B2B marketers operate under the myth that B2B marketing should only target the highest-level executives. In reality, the decision-making ecosystem has dramatically changed. 81% of non-C suite workers now have a say in purchase decisions.
“B2B marketers need to understand that it’s not just about targeting a specific buyer, online. The B2B decision making process is a journey that involves not just one audience, but many. Company influencers and end users actually weigh in on the purchase decision,” says Todd Ebert, MultiView’s Chief Marketing Officer.
This ebook shows B2B marketers how to navigate today’s changing world of digital marketing by understanding online audiences and applying a variety of audience targeting techniques.
Twenty definition's of marketing A Presentation by Mr Allah Dad KhanMr.Allah Dad Khan
The document provides definitions of marketing from various sources. The American Marketing Association defines marketing as the process of creating, communicating, delivering, and exchanging offerings of value for customers. Dr. Philip Kotler defines marketing as identifying customer needs and delivering value to satisfy those needs profitably. Wikipedia defines marketing as the process by which companies create customer interest in products and services to build customer relationships and value.
David Ordan has over 15 years of experience in marketing, communications, and fundraising for non-profits. As Director of Marketing and Institutional Advancement at the Eisenhower Center in Milwaukee, he led marketing campaigns that resulted in double-digit growth for 3 consecutive years. Previously he held senior marketing and development roles where he increased annual donations and memberships by hundreds of thousands of dollars. He has an M.S. in Clinical Counseling and a B.A. in English Literature.
Susan Hanchett is a senior healthcare marketing executive with over 30 years of experience leading strategic marketing, communications, and branding initiatives across multiple industries. She has a track record of success transforming organizations and driving results through innovative approaches. Currently, she is the Corporate Director of Brand Strategy and Market Growth at Beaumont Health, where she led the transition and integration of marketing efforts following the affiliation of three large healthcare systems. Prior to this role, she served as Corporate Director of Brand Strategy and Market Growth at Oakwood Healthcare, where she developed award-winning branding and communications campaigns that increased awareness, preference, and financial performance.
FischTank PR is a full-service communications and marketing firm serving clients spanning various industries, including but not limited to cleantech and sustainability, healthcare and biotech, B2B and emerging technologies, real estate and professional services. Incorporating an integrated strategy consisting of media relations, content writing, corporate communications, SEO/ORM, digital/social media, copywriting, and outbound marketing, FischTank helps clients amplify their message with results that impact their bottom line. In 2021 and 2022, FischTank was named to the Inc. 5000 by Inc. Magazine as one of the fastest growing companies in America
In 2021, FischTank implemented a number of changes designed to enhance its culture and foster a positive work life balance. The firm recently introduced a hybrid 4-day work week, where team members rotate having every other Friday off. FischTank understands that mental health and work life balance are necessary for individuals to be happy and efficient and will continue to implement new approaches as the agency grows and evolves.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
3. TD Bank is one of the top 10
North American Bank
TD Bank stays in the world-leading
ranking of online financial services
4. Consistent growth
with strong business
culure
PROVEN
BUSINESS
MODEL
Focus on vision,
purpose and shared
commitments.
PURPOSE-
DRIVEN
Shape the future of
digital banking
FORWARD-
FOCUSED
7. The spreading of the campaign enhances TD's Ready
Commitment Values.
#TDThanksYou becomes Customer Appreciation day.
8.
9. CAMPAIGN'S RESULTS
11.3 point for all key audiences, which is above
the financial industry.
Raising a significant consideration and
awareness in Florida and New York.
Achieving high recognition score for content
due to enjoyment, love, and positive
inspiration.
Exceeding 70.4MM earned media impressions by
strategic integrated marketing communications.
10. Brand's Impacts
Focusing on the target market
as mass customers and small
businesses
Achieving high
brand awareness
12. We celebrated the selected heroes and
provided additional funding for their
important causes to help them make a real
difference in our communities.