Country Bank Presentation
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Country Bank's marketing objectives are to maximize profits, build relationships in the region, and increase their market share of Generation Y customers. Their strengths include their foundation in the community, while weaknesses include the increasing popularity of online banking and perceptions that larger banks offer more services. The opportunities include reaching underbanked/unbanked customers and leveraging advances in technology, while threats include the reputations of larger corporate banks and decreasing trust in companies. The target market is Generation Y aged 9-29 who are influenced by trends and spend spontaneously.
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- Cailin
- Cailin
- Cailin
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- Tara
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- Diana
- Diana
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