Knowing Your Social Media ROI
•Download as PPTX, PDF•
0 likes•329 views
Businesses today include in their marketing budget social media. Knowing your social media ROI and its impact is key to business growth and success Helping Businesses do what they do, contact d.zonca4@gmail.com
Report
Share
Report
Share
Recommended
Chapter 14
Social media monitoring involves tracking, measuring, and evaluating organizations' social media marketing initiatives. It originally started as a way for PR and ad agencies to detect negative comments about clients online. Over time, companies began monitoring internally to gather valuable customer information and improve social media strategies. Measurement is important to assess goals and strategy performance. Key performance indicators include share of voice, engagement, and sentiment ratios. The net promoter score divides customers into promoters, passives, and detractors to measure loyalty. Data mining and semantic web advances may enhance brand analytics in the future.
Digital Marketing Maturity Model
Our Digital Marketing Maturity Model was designed to help organizations with a roadmap for improving their Digital Marketing capabilities.
Social media monitoring
The earliest adopters of social media monitoring were PR and advertising agencies who tracked social media to detect negative comments about clients and head off potential PR issues. Social media tracking involves finding relevant content across platforms using focused keywords and searches. Measuring social media effectiveness is challenging, but can be done both quantitatively by tracking metrics like followers, shares and visits, and qualitatively by analyzing sentiment. Key performance indicators help assess strategies and goals, but evaluation is also needed to understand how social media impacts business objectives.
[Viralheat webinar] 5 Places to find social media ROI
Join Viralheat as we host the webinar "5 Places to look for Social ROI in 2015".
During this short webinar he will show you:
Where social media ROI can be found and how it can be tracked.
How social media technology can be integrated into your existing enterprise.
How social media goes beyond sales, marketing and support.
Chapter 14 : Social Media Marketing
This document provides an overview of key concepts in social media marketing and monitoring. It defines social media monitoring and tracking and explains how organizations can measure quantitative and qualitative key performance indicators. It discusses calculating the Net Promoter Score and how to evaluate social media efforts. The document also covers selecting social media monitoring tools and predicts that data mining and the semantic web will provide more insights about brands in the future.
Pave the Path to Marketing Success with Forrester + Origami Logic
Learn how to plan and successfully deploy a measurement initiative"
Marketing faces a two-fold measurement challenge today: increasing demands to quantify the ROI of every dollar spent and a more complex array of media, channels, and touchpoints that influence consumers. This demanding situation requires sophisticated tools, a broad collection of skills, and a comprehensive approach to deliver accurate answers.
Guest Forrester principal analyst Jim Nail discusses results of recent research into best practices in marketing measurement. In addition, viewers will learn:
- What does it take to build a comprehensive measurement strategy today?
- Whom should marketing recruit as partners in implementing this strategy?
- What role should marketing play in leading a measurement project?
- How can other functions contribute to success?
- How can marketing leaders ensure the learning from their measurement programs will result in improved marketing performance?
Top Strategies for Marketing Signal Measurement
This document summarizes the top 5 strategies for marketing signal measurement:
1. Measure against your objectives by setting clear goals and metrics for each campaign.
2. Choose signals that answer "what" happened and "why" by selecting primary metrics for tracking performance and secondary signals for analysis.
3. View performance holistically by measuring cross-channel interactions and cumulative impact.
4. Establish a standard measurement practice with consistent metrics across teams for accountability.
5. Measure marketing signals continuously through near real-time monitoring to discover opportunities and optimize strategies.
Email Marketing Maturity Model
Our Email Marketing Maturity Model was designed to help organizations with a roadmap for improving their Email Marketing capabilities.
Recommended
Chapter 14
Social media monitoring involves tracking, measuring, and evaluating organizations' social media marketing initiatives. It originally started as a way for PR and ad agencies to detect negative comments about clients online. Over time, companies began monitoring internally to gather valuable customer information and improve social media strategies. Measurement is important to assess goals and strategy performance. Key performance indicators include share of voice, engagement, and sentiment ratios. The net promoter score divides customers into promoters, passives, and detractors to measure loyalty. Data mining and semantic web advances may enhance brand analytics in the future.
Digital Marketing Maturity Model
Our Digital Marketing Maturity Model was designed to help organizations with a roadmap for improving their Digital Marketing capabilities.
Social media monitoring
The earliest adopters of social media monitoring were PR and advertising agencies who tracked social media to detect negative comments about clients and head off potential PR issues. Social media tracking involves finding relevant content across platforms using focused keywords and searches. Measuring social media effectiveness is challenging, but can be done both quantitatively by tracking metrics like followers, shares and visits, and qualitatively by analyzing sentiment. Key performance indicators help assess strategies and goals, but evaluation is also needed to understand how social media impacts business objectives.
[Viralheat webinar] 5 Places to find social media ROI
Join Viralheat as we host the webinar "5 Places to look for Social ROI in 2015".
During this short webinar he will show you:
Where social media ROI can be found and how it can be tracked.
How social media technology can be integrated into your existing enterprise.
How social media goes beyond sales, marketing and support.
Chapter 14 : Social Media Marketing
This document provides an overview of key concepts in social media marketing and monitoring. It defines social media monitoring and tracking and explains how organizations can measure quantitative and qualitative key performance indicators. It discusses calculating the Net Promoter Score and how to evaluate social media efforts. The document also covers selecting social media monitoring tools and predicts that data mining and the semantic web will provide more insights about brands in the future.
Pave the Path to Marketing Success with Forrester + Origami Logic
Learn how to plan and successfully deploy a measurement initiative"
Marketing faces a two-fold measurement challenge today: increasing demands to quantify the ROI of every dollar spent and a more complex array of media, channels, and touchpoints that influence consumers. This demanding situation requires sophisticated tools, a broad collection of skills, and a comprehensive approach to deliver accurate answers.
Guest Forrester principal analyst Jim Nail discusses results of recent research into best practices in marketing measurement. In addition, viewers will learn:
- What does it take to build a comprehensive measurement strategy today?
- Whom should marketing recruit as partners in implementing this strategy?
- What role should marketing play in leading a measurement project?
- How can other functions contribute to success?
- How can marketing leaders ensure the learning from their measurement programs will result in improved marketing performance?
Top Strategies for Marketing Signal Measurement
This document summarizes the top 5 strategies for marketing signal measurement:
1. Measure against your objectives by setting clear goals and metrics for each campaign.
2. Choose signals that answer "what" happened and "why" by selecting primary metrics for tracking performance and secondary signals for analysis.
3. View performance holistically by measuring cross-channel interactions and cumulative impact.
4. Establish a standard measurement practice with consistent metrics across teams for accountability.
5. Measure marketing signals continuously through near real-time monitoring to discover opportunities and optimize strategies.
Email Marketing Maturity Model
Our Email Marketing Maturity Model was designed to help organizations with a roadmap for improving their Email Marketing capabilities.
Social Media Maturity Model
Our Social Business Maturity Model was designed to help organizations by providing a road-map for improving their Social Media Marketing and Social Business capabilities.
How to Measure Digital Success in Your Marketing Campaign
Learn how to measure the digital success of your marketing campaigns. Women's Marketing, Inc. is the leading media strategy and activation agency for brands targeting women consumers.
Content Marketing Metrics: What's Your Plan?
Big Data. Metrics. Measurement. Statistics. ROI. You can hardly have a business conversation today without a call for more data-driven decisions and more metrics. So what is your plan for measuring your content marketing programs? This presentation lays out a sales funnel focused strategy for analyzing and using the metrics that matter most to succeeding at your business objectives.
How to Build a Lead Scoring Program
Ready to build a lead scoring program? While there are many ways to go about it, RingLead and SnapApp created this infographic to provide one lead scoring hierarchy to get you on your way.
Learn more at http://ringlead.com/lead-scoring-infographic & http://snapapp.com.
Account Based Marketing: Marketo vs Act-On
This document compares Act-On and Marketo for account-based marketing. It begins with an introduction of the presenters and consulting firm BrainSell. The agenda includes an overview of key account-based marketing features like account views, profiles, scoring and nurturing. It also previews a demo of the tools and their pricing. Several insights from an account-based marketing survey are presented, such as the percentage of organizations currently using or planning to use ABM. The document concludes with a question and answer section.
Daily Measurement: Marketing's New Secret Weapon
How Continuous Analysis of Marketing Signals Drives Business Outcomes:
The real-time flow of digital signals opens the doors for modern marketers to measure, analyze and optimize campaigns continuously. However, marketing organizations today struggle with aligning resources, data, and technology to enable agile measurement and decisioning at scale, resulting in missed opportunities to interact with customers at the moment of need.
Join special guest, Tina Moffett, Senior Analyst at Forrester Research, along with Scott Jones, VP Marketing at Origami Logic, as they provide guidance on how to create an agile data-driven organization, leverage technology to automate and scale measurement, and enable your team to make the right decisions at the right moment using signals that are up to date, accurate, and in context.
In this webinar, you’ll get: 1) Detailed trends on the adoption of marketing measurement
, 2) Guidance on how to identify people, processes, and technology necessary to enable agile measurement at scale, and 3) A to-do checklist for becoming an agile data-driven organization.
Integrated marketing communication.pptx [autosaved]
Marekting communications plays an vital role in the image building of the organizations, IMC is concerned with the creation of unified image of a firm
The Naked Truth of Social Media ROI
This document discusses measuring the return on investment (ROI) of social media marketing for consumer packaged goods (CPG) companies. It outlines two common methodologies: 1) Matched market analysis compares sales in "test" markets that received social media campaigns to "control" markets that did not, to measure sales lift. 2) Marketing mix modeling quantifies the effect of social media within a company's overall marketing mix, using weekly data on impressions and sales. Case studies show these approaches can successfully measure incremental sales and ROI from word-of-mouth and social media campaigns. CPG companies increasingly demand social media spending be accountable through measurable ROI.
Social Media Marketing Metrics That Matter
- Different stakeholders within a company require different types and volumes of social media metrics based on their roles and responsibilities. Community managers need granular digital metrics frequently, while executives require financial metrics quarterly.
- Standardized reporting templates tailored to each stakeholder group should focus on the perspective most relevant to their objectives. Community managers see digital and health metrics, while marketers review branding and trial data and executives evaluate financial impact.
- Interactive marketers must become the central hub for all social media metrics and distribute them appropriately according to standardized frequencies and volumes, helping stakeholders integrate social data into their work while focusing on the most important metrics.
A guide to realistic social media and measurement
Social media measurement and performance analysis is one of the most debated topics in the current marketing environment.
Recently I hosted a workshop for the PRIA which attempted to put social media measurement in perspective, especially when linking it to tangible business objectives.
This is not an exhaustive presentation, nor will it answer every question linked to social media measurement, but it will hopefully give you a useful resource to refer to.
Business Analytics in Marketing
Data analytics can provide useful insights for marketing, sales, and e-commerce by helping businesses understand customer demographics and responses to advertising, determine the most effective marketing strategies, and chart how product desirability depends on context. When used for marketing, business analytics offers benefits like gaining a full view of customers, personalizing engagements, sharpening social media strategies, and engaging customers in real-time, but can also pose risks like data misinterpretation, inappropriate data collection methods, and high expenses.
"Measuring Market Effectiveness" - Todd Katler (LevelOne) - 2009 AIM Conference
"Measuring Market Effectiveness" - Todd Katler (LevelOne) - 2009 AIM ConferenceJoshua Tree Internet Media, LLC
Todd Katler, Vice President at LevelOne gives and excellent presentation on measuring marketing effectiveness and also touches on measuring the effects if social media.
Digital marketing provides accountability and the chance to look at advertising as an investment in getting a certain yield. Yet most apartment firms are drowning in lead reports from vendors, sales reports from their property management system and maybe even more reports from their lead tracking vendor. Learn from experts how to organize your available analyses and extract the highest-value data and to have the confidence to use it to increase your NOI due to marketing.Measure Marketing Like It's 2016: A Guided Tour of the Newest Tools & Techniques
There are currently more than 4,000 marketing technology companies worldwide, according to industry thought leader Scott Brinker. With marketers placing increasing emphasis on ROI and accountability, the solution category that focuses on cross-channel measurement and analytics is seeing explosive growth. Leading brands are investing in technology to automate campaign measurement and enhance their real-time understanding of strategies that drive marketing performance.
Join Origami Logic for an overview of the latest marketing measurement tools and techniques, and learn how these innovations will interact with your current technology stack and processes.
In this webinar, you’ll get:
- Snapshot of the fastest-growing category of marketing technology: marketing measurement and analytics
- Review of each of the major solutions in the space, and what value they provide to your business
- Guidelines for how to assess and prioritize marketing measurement investments in 2016
Digital marketing, measurement and analytics
The presentation discusses digital marketing measurement and optimization. It covers the modern customer journey, key digital channels like social media and SEO, and important metrics to track like clicks, conversions, and ROI. The key takeaways are to start with a clear marketing goal, focus on the right metrics, value target customers across all touchpoints, and use tagging and analytics to prove the impact of campaigns on business objectives. The speaker then outlines next steps around e-commerce, consulting services, and partnering with Google and a data company.
Optimizing marketing spend - How offliners can act like onliners
Over 60% of marketing managers in retail allocate their marketing spend based on gut feeling and too little based on insights! With our innovative, big data driven approach, stationary retailers can now measure and steer their marketing's profit impact a lot more like onliners. Want to learn more?
5 Ways the Human Touch Can Improve Marketing Performance
This document discusses 5 ways that combining marketing automation with human touch can improve marketing performance. It provides examples of how live agent interactions enhanced marketing campaigns for various companies. Prospect qualification, relationship building, gathering business intelligence, ensuring optimal prospect coverage, and improving data quality are the 5 ways highlighted. Case studies describe how live agents working with marketing automation platforms helped generate more leads, increase sales pipelines, qualify prospects, and convert more prospects through nurturing programs. The integration of human touch and automation is advocated to help overcome challenges in lead generation.
ROI of Social Media - Marketing Process Diagram
Marketing Process Diagram - one of the components from the ROI of Social Media, designed to take marketers to the next level in measurable marketing in traditional and social media
Building a Living & Breathing Marketing Strategy for Small Businesses
With more than 3 billion people on the Internet, digital marketing is one of the fastest, easiest and most effective ways to reach consumers today. Marketing is a living and breathing strategy that requires continual nurturing and optimization and is vital for small businesses to grow and flourish.
View our SlideShare & explore:
• What types of digital marketing and content work best to drive website visits, phone calls, appointments, leads and offline sales for local businesses
• How to make the best use of online marketing, data-driven research, product videos and educational events to justify your marketing spend and guide planning
• The ins and outs of building a fluid marketing strategy, including goal setting, ideation, program execution, potential costs, distribution channels and timing
• Why it’s critical to analyze data, test multiple variations and apply lessons from post-campaign data to optimize for future success
Measurement and Evaluation of a Social Media Campaign
Measurement and Evaluation of a Social Media Campaign. Week 11 for PRL 408 at Utica College. Spring 2014.
Measuring And Monitoring Activities on Social Media
Key points in this presentation:
- Metrics
- On site
- Off site
- Software
- How best to ensure accountability in SM
- SOCIAL MEDIA RISK MANAGEMENT PRACTICES
- Goal Setting
- Takeaway Tips
How Do I Track the Results of My Social Media Marketing Campaigns.pdf
Maximize your Social Media Marketing ROI with Digital Retina! Uncover the secrets to effectively tracking and analyzing campaign results for informed decision-making and greater success in the digital realm.
Visit us - https://digitalretina.in/social-media-marketing/
The Basics of Social Media Marketing
The document provides an overview of the basics of developing a social media marketing plan. It discusses that social media should be part of a multi-tiered strategic marketing approach alongside traditional and web marketing. The primary parts of an effective social media marketing plan include establishing goals, setting quantifiable objectives, identifying target markets, and estimating costs and return on investment. Various social media platforms are evaluated based on their suitability for different marketing goals like customer communication, brand exposure, traffic generation, and search engine optimization. Both business-to-consumer and business-to-business differences and considerations for social media strategy and audience are also covered.
More Related Content
What's hot
Social Media Maturity Model
Our Social Business Maturity Model was designed to help organizations by providing a road-map for improving their Social Media Marketing and Social Business capabilities.
How to Measure Digital Success in Your Marketing Campaign
Learn how to measure the digital success of your marketing campaigns. Women's Marketing, Inc. is the leading media strategy and activation agency for brands targeting women consumers.
Content Marketing Metrics: What's Your Plan?
Big Data. Metrics. Measurement. Statistics. ROI. You can hardly have a business conversation today without a call for more data-driven decisions and more metrics. So what is your plan for measuring your content marketing programs? This presentation lays out a sales funnel focused strategy for analyzing and using the metrics that matter most to succeeding at your business objectives.
How to Build a Lead Scoring Program
Ready to build a lead scoring program? While there are many ways to go about it, RingLead and SnapApp created this infographic to provide one lead scoring hierarchy to get you on your way.
Learn more at http://ringlead.com/lead-scoring-infographic & http://snapapp.com.
Account Based Marketing: Marketo vs Act-On
This document compares Act-On and Marketo for account-based marketing. It begins with an introduction of the presenters and consulting firm BrainSell. The agenda includes an overview of key account-based marketing features like account views, profiles, scoring and nurturing. It also previews a demo of the tools and their pricing. Several insights from an account-based marketing survey are presented, such as the percentage of organizations currently using or planning to use ABM. The document concludes with a question and answer section.
Daily Measurement: Marketing's New Secret Weapon
How Continuous Analysis of Marketing Signals Drives Business Outcomes:
The real-time flow of digital signals opens the doors for modern marketers to measure, analyze and optimize campaigns continuously. However, marketing organizations today struggle with aligning resources, data, and technology to enable agile measurement and decisioning at scale, resulting in missed opportunities to interact with customers at the moment of need.
Join special guest, Tina Moffett, Senior Analyst at Forrester Research, along with Scott Jones, VP Marketing at Origami Logic, as they provide guidance on how to create an agile data-driven organization, leverage technology to automate and scale measurement, and enable your team to make the right decisions at the right moment using signals that are up to date, accurate, and in context.
In this webinar, you’ll get: 1) Detailed trends on the adoption of marketing measurement
, 2) Guidance on how to identify people, processes, and technology necessary to enable agile measurement at scale, and 3) A to-do checklist for becoming an agile data-driven organization.
Integrated marketing communication.pptx [autosaved]
Marekting communications plays an vital role in the image building of the organizations, IMC is concerned with the creation of unified image of a firm
The Naked Truth of Social Media ROI
This document discusses measuring the return on investment (ROI) of social media marketing for consumer packaged goods (CPG) companies. It outlines two common methodologies: 1) Matched market analysis compares sales in "test" markets that received social media campaigns to "control" markets that did not, to measure sales lift. 2) Marketing mix modeling quantifies the effect of social media within a company's overall marketing mix, using weekly data on impressions and sales. Case studies show these approaches can successfully measure incremental sales and ROI from word-of-mouth and social media campaigns. CPG companies increasingly demand social media spending be accountable through measurable ROI.
Social Media Marketing Metrics That Matter
- Different stakeholders within a company require different types and volumes of social media metrics based on their roles and responsibilities. Community managers need granular digital metrics frequently, while executives require financial metrics quarterly.
- Standardized reporting templates tailored to each stakeholder group should focus on the perspective most relevant to their objectives. Community managers see digital and health metrics, while marketers review branding and trial data and executives evaluate financial impact.
- Interactive marketers must become the central hub for all social media metrics and distribute them appropriately according to standardized frequencies and volumes, helping stakeholders integrate social data into their work while focusing on the most important metrics.
A guide to realistic social media and measurement
Social media measurement and performance analysis is one of the most debated topics in the current marketing environment.
Recently I hosted a workshop for the PRIA which attempted to put social media measurement in perspective, especially when linking it to tangible business objectives.
This is not an exhaustive presentation, nor will it answer every question linked to social media measurement, but it will hopefully give you a useful resource to refer to.
Business Analytics in Marketing
Data analytics can provide useful insights for marketing, sales, and e-commerce by helping businesses understand customer demographics and responses to advertising, determine the most effective marketing strategies, and chart how product desirability depends on context. When used for marketing, business analytics offers benefits like gaining a full view of customers, personalizing engagements, sharpening social media strategies, and engaging customers in real-time, but can also pose risks like data misinterpretation, inappropriate data collection methods, and high expenses.
"Measuring Market Effectiveness" - Todd Katler (LevelOne) - 2009 AIM Conference
"Measuring Market Effectiveness" - Todd Katler (LevelOne) - 2009 AIM ConferenceJoshua Tree Internet Media, LLC
Todd Katler, Vice President at LevelOne gives and excellent presentation on measuring marketing effectiveness and also touches on measuring the effects if social media.
Digital marketing provides accountability and the chance to look at advertising as an investment in getting a certain yield. Yet most apartment firms are drowning in lead reports from vendors, sales reports from their property management system and maybe even more reports from their lead tracking vendor. Learn from experts how to organize your available analyses and extract the highest-value data and to have the confidence to use it to increase your NOI due to marketing.Measure Marketing Like It's 2016: A Guided Tour of the Newest Tools & Techniques
There are currently more than 4,000 marketing technology companies worldwide, according to industry thought leader Scott Brinker. With marketers placing increasing emphasis on ROI and accountability, the solution category that focuses on cross-channel measurement and analytics is seeing explosive growth. Leading brands are investing in technology to automate campaign measurement and enhance their real-time understanding of strategies that drive marketing performance.
Join Origami Logic for an overview of the latest marketing measurement tools and techniques, and learn how these innovations will interact with your current technology stack and processes.
In this webinar, you’ll get:
- Snapshot of the fastest-growing category of marketing technology: marketing measurement and analytics
- Review of each of the major solutions in the space, and what value they provide to your business
- Guidelines for how to assess and prioritize marketing measurement investments in 2016
Digital marketing, measurement and analytics
The presentation discusses digital marketing measurement and optimization. It covers the modern customer journey, key digital channels like social media and SEO, and important metrics to track like clicks, conversions, and ROI. The key takeaways are to start with a clear marketing goal, focus on the right metrics, value target customers across all touchpoints, and use tagging and analytics to prove the impact of campaigns on business objectives. The speaker then outlines next steps around e-commerce, consulting services, and partnering with Google and a data company.
Optimizing marketing spend - How offliners can act like onliners
Over 60% of marketing managers in retail allocate their marketing spend based on gut feeling and too little based on insights! With our innovative, big data driven approach, stationary retailers can now measure and steer their marketing's profit impact a lot more like onliners. Want to learn more?
5 Ways the Human Touch Can Improve Marketing Performance
This document discusses 5 ways that combining marketing automation with human touch can improve marketing performance. It provides examples of how live agent interactions enhanced marketing campaigns for various companies. Prospect qualification, relationship building, gathering business intelligence, ensuring optimal prospect coverage, and improving data quality are the 5 ways highlighted. Case studies describe how live agents working with marketing automation platforms helped generate more leads, increase sales pipelines, qualify prospects, and convert more prospects through nurturing programs. The integration of human touch and automation is advocated to help overcome challenges in lead generation.
ROI of Social Media - Marketing Process Diagram
Marketing Process Diagram - one of the components from the ROI of Social Media, designed to take marketers to the next level in measurable marketing in traditional and social media
Building a Living & Breathing Marketing Strategy for Small Businesses
With more than 3 billion people on the Internet, digital marketing is one of the fastest, easiest and most effective ways to reach consumers today. Marketing is a living and breathing strategy that requires continual nurturing and optimization and is vital for small businesses to grow and flourish.
View our SlideShare & explore:
• What types of digital marketing and content work best to drive website visits, phone calls, appointments, leads and offline sales for local businesses
• How to make the best use of online marketing, data-driven research, product videos and educational events to justify your marketing spend and guide planning
• The ins and outs of building a fluid marketing strategy, including goal setting, ideation, program execution, potential costs, distribution channels and timing
• Why it’s critical to analyze data, test multiple variations and apply lessons from post-campaign data to optimize for future success
Measurement and Evaluation of a Social Media Campaign
Measurement and Evaluation of a Social Media Campaign. Week 11 for PRL 408 at Utica College. Spring 2014.
Measuring And Monitoring Activities on Social Media
Key points in this presentation:
- Metrics
- On site
- Off site
- Software
- How best to ensure accountability in SM
- SOCIAL MEDIA RISK MANAGEMENT PRACTICES
- Goal Setting
- Takeaway Tips
What's hot (20)
How to Measure Digital Success in Your Marketing Campaign
How to Measure Digital Success in Your Marketing Campaign
Integrated marketing communication.pptx [autosaved]
Integrated marketing communication.pptx [autosaved]
"Measuring Market Effectiveness" - Todd Katler (LevelOne) - 2009 AIM Conference
"Measuring Market Effectiveness" - Todd Katler (LevelOne) - 2009 AIM Conference
Measure Marketing Like It's 2016: A Guided Tour of the Newest Tools & Techniques
Measure Marketing Like It's 2016: A Guided Tour of the Newest Tools & Techniques
Optimizing marketing spend - How offliners can act like onliners
Optimizing marketing spend - How offliners can act like onliners
5 Ways the Human Touch Can Improve Marketing Performance
5 Ways the Human Touch Can Improve Marketing Performance
Building a Living & Breathing Marketing Strategy for Small Businesses
Building a Living & Breathing Marketing Strategy for Small Businesses
Measurement and Evaluation of a Social Media Campaign
Measurement and Evaluation of a Social Media Campaign
Measuring And Monitoring Activities on Social Media
Measuring And Monitoring Activities on Social Media
Similar to Knowing Your Social Media ROI
How Do I Track the Results of My Social Media Marketing Campaigns.pdf
Maximize your Social Media Marketing ROI with Digital Retina! Uncover the secrets to effectively tracking and analyzing campaign results for informed decision-making and greater success in the digital realm.
Visit us - https://digitalretina.in/social-media-marketing/
The Basics of Social Media Marketing
The document provides an overview of the basics of developing a social media marketing plan. It discusses that social media should be part of a multi-tiered strategic marketing approach alongside traditional and web marketing. The primary parts of an effective social media marketing plan include establishing goals, setting quantifiable objectives, identifying target markets, and estimating costs and return on investment. Various social media platforms are evaluated based on their suitability for different marketing goals like customer communication, brand exposure, traffic generation, and search engine optimization. Both business-to-consumer and business-to-business differences and considerations for social media strategy and audience are also covered.
Bonfire Social Media Survey Results
We have reviewed the responses to our 2011 survey and have identified some surprising results. The most striking insight was that 94% of you believe social media WILL improve your overall business objectives; however very few of you had dedicated substantial budget or resources to your social media campaigns. Additional responses indicated that most of you lack the time and technical knowledge required to implement successful social media campaigns.
CM2 Class Social Media Strategy Development
Session 2 - Guest Lecture for the Customer Management 2 Class, Dept of Marketing, University of Strathclyde, April 2011
Measuring roi on digital spend
This document discusses measuring ROI on digital spend and social media marketing. It defines ROI as benefits minus costs divided by costs. Measuring ROI is important to prove social media's value, evaluate efficiency, and recognize strategy gaps. Key metrics include engagement, traffic, reach, and conversions. The document recommends deciding important metrics, measuring them with tools, and checking results against goals to calculate ROI. Both qualitative and quantitative metrics are discussed for different measurement goals.
GTM Plan Strategy - Digital Marketing
The document discusses strategies for marketing to online users in India. It notes that people have increased internet access through various devices like smartphones. It then discusses different types of online shoppers in India and how to target them through location-based advertising or by understanding their decision factors when shopping online. The document also covers developing personas, account-based marketing strategies, creating a customer journey map, and planning promotion strategies using various digital channels. It emphasizes measuring the effectiveness of different marketing tactics.
PR Measurement Clinic: Assessing the Success of a Communications Strategy
This document discusses measuring the success of communications strategies and PR campaigns. It recommends setting goals and measurable objectives, choosing key performance indicators, and using tools like dashboards to track metrics over time. Case studies show how measuring outputs, outcomes and business results can help optimize campaigns and prove the value of PR to business leaders. Measurement methodologies include surveys, scores, correlations with outcomes, and tracking objectives. The presenters advise speaking the language of the C-suite and integrating measurement into all aspects of campaign design and implementation.
Mastering Social Media Workshop 2: Social Media Strategy Development
This document summarizes a workshop on developing a social media strategy. It outlines key questions to address, such as objectives, targets, customer segmentation, and initiatives. Developing a strategy requires analyzing internal and external factors. A balanced scorecard approach can align initiatives with objectives. The workshop also discusses measuring performance, organizational readiness, policies, and resources needed for implementation. Examples are provided to demonstrate how to create a vision, objectives, customer mapping, and action plans.
Introduction to marketing analytics.pptx
This document provides an introduction to marketing analytics. It discusses traditional marketing principles and how marketing analytics can help solve problems. Marketing analytics uses data to help understand customers, measure campaign performance, and forecast results. It allows businesses to determine which programs are most effective and see a return on investment from marketing activities. The document also outlines some challenges faced by marketers today and how marketing analytics can help with data-driven decision making.
Social Media Marketing Framework
For many, Social Media is a chaotic and scary new place. To me, it’s an opportunity for savvy organizations to accelerate their growth with this exciting new addition to integrated marketing and communications. Easier said than done! So, to deliver repeatable and measurable business results, I have developed this Social Media Marketing Framework (or shortened for Twitter to #SMMF). The Framework provides an execution blueprint that you can use to structure your social marketing activities to deliver exceptional results. It is focused on Marketing and Communications and defines common components that can be added by organizations to their existing marketing mix.
If you would like a copy of the PPT, please visit www.grahamlubie.com and contact me there or Tweet me at /grahamlubie.
Social Media ROI
The document discusses return on investment (ROI) for social media marketing. It provides examples of goals companies may want to achieve through social media, such as increasing sales or attracting new employees. It also distinguishes between diagnostic metrics that show how campaigns are progressing and objective metrics like sales that show if goals are achieved. Finally, it provides examples of how some companies have measured ROI from their social media efforts.
Social Media Marketing Plan Playbook
Our Social Media Marketing Plan Playbook is a methodology that highlights our tool-kit of tools & templates. Use this methodology to develop a comprehensive social media marketing plan.
iLive 2013 - Luke Brynley-Jones Understanding Social Media Measurement: Know...
This document discusses social media measurement and provides steps to successful measurement. It defines monitoring as observing social media data to gain insight, while measurement is analyzing and evaluating social media performance. The challenges of measurement are outlined, including attributing sales to social media. Five steps to measurement success are presented: 1) separate goals like awareness, relationships, financial benefits; 2) create a measurement framework for each goal; 3) use measurement tools; 4) pick relevant metrics; 5) benchmark using ratios and follow emerging standards. Overall measurement aims to evaluate social media performance and ROI.
Uploads are up!
This document discusses how to effectively measure social media performance by aligning metrics with executive priorities. It recommends focusing on sales, revenue, and cost, which are the metrics executives care about most. The document outlines how to measure social media's impact on brand awareness, customer retention, and lead generation by integrating analytics tools like Google Analytics with HootSuite. This will allow demonstrating social media's role in business goals in a way that can transform conversations with executives.
Media mix modeling with social media roi bla
Bottom-Line Analytics is a consulting group that focuses on marketing optimization modeling to maximize ROI for clients' marketing budgets. They have over 50 years of combined experience in marketing optimization modeling. Their modeling techniques identify relationships between sales and influencing factors to determine the most effective marketing channels and messages. They provide clients with sales decomposition, marketing ROI analysis, and an optimal marketing spend solution to increase revenues 4-8% without increasing budgets.
Canobie Landing LLC
This document discusses scaling social media efforts within large organizations. It provides an overview of Tanya Donnelly's experience and strategies for developing a multi-year social media plan. The document outlines steps to start such as assessing the current state, gaining executive support, and identifying business milestones. It also discusses establishing central oversight and metric tools to track performance across business units over time. The goal is to evolve from decentralized efforts to an integrated social media approach managed holistically across the organization.
How to Achieve B2B Social Media Success
Key questions about social media answered for B2B marketers, such as: how are b2b buyers using social media? What are the pitfalls to avoid? And what does b2b social media success look like?
Social Media ROI
Social Media should be treated as part of an overall marketing and
communication plan and, as such, should be measured and monitored along
with all other marketing and communication activities.
Social media marketing plan(1)
The document outlines the key components and steps to developing an effective social media marketing plan. It recommends beginning with an executive summary that highlights the goals and strategies of the plan. It also suggests conducting a competitive analysis by creating a SWOT chart and analyzing the company's current social media presence. The plan should then detail the content creation, distribution, and monitoring tactics that will be used across different social media platforms to meet marketing objectives and metrics for tracking engagement and ROI.
How to Create a Social Media Marketing Strategy.pptx
Social media has become a crucial marketing platform to market your product/brand and generate huge traffic. All you need to do is share relevant content to interact with your audience and increase user engagement. Create a well-researched and well-thought-out social media marketing plan that lays the groundwork for a successful social media campaign. These steps will help you create a successful marketing strategy. For more information please visit our website. https://www.crosshairscommunication.com/social-media-marketing-services.php
Similar to Knowing Your Social Media ROI (20)
How Do I Track the Results of My Social Media Marketing Campaigns.pdf
How Do I Track the Results of My Social Media Marketing Campaigns.pdf
PR Measurement Clinic: Assessing the Success of a Communications Strategy
PR Measurement Clinic: Assessing the Success of a Communications Strategy
Mastering Social Media Workshop 2: Social Media Strategy Development
Mastering Social Media Workshop 2: Social Media Strategy Development
iLive 2013 - Luke Brynley-Jones Understanding Social Media Measurement: Know...
iLive 2013 - Luke Brynley-Jones Understanding Social Media Measurement: Know...
How to Create a Social Media Marketing Strategy.pptx
How to Create a Social Media Marketing Strategy.pptx
Recently uploaded
Best Forex Brokers Comparison in INDIA 2024
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA)
Lemberg PMO School 2024
Website – https://lembs.com/pmoschool
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
The latest Heat Pump Manual from Newentide
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
Leaders who possess self-awareness deeply understand their emotions, strengths, and weaknesses.
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
Sattamatka.satta.matka.satta matka.kalyan weekly chart.kalyan chart.kalyan jodi chart.kalyan penal chart.kalyan today.kalyan open.fix satta.fix fix fix Satta matka nambarDearbornMusic-KatherineJasperFullSailUni
My powerpoint presentation for my Music Retail and Distribution class at Full Sail University
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
永久可查学历认证【微信：A575476】【(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
TIMES BPO: Business Plan For Startup Industry
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
9356872877Sattamatka.satta.matka.satta matka.kalyan weekly chart.kalyan chart.kalyan jodi chart.kalyan penal chart.kalyan today.kalyan open.fix satta.fix fix fix Satta matka nambar.2022 Vintage Roman Numerals Men Rings
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Schedule Unveiled
Top 10 Free Accounting and Bookkeeping Apps for Small Businesses
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
The Steadfast and Reliable Bull: Taurus Zodiac Sign
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Recently uploaded (20)
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Top 10 Free Accounting and Bookkeeping Apps for Small Businesses
Top 10 Free Accounting and Bookkeeping Apps for Small Businesses
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
Knowing Your Social Media ROI
- 1. Knowing Your Social Media ROI Getting clarity on questions to make the right decisions
- 2. Focus on What Matters Most • 234% increase in Social Media spending since 2009 & 11.7% of total marketing budgets (CMO Survey) Social Media still part of marketing • Align Social Media objectives with Business GoalsThink S.M.A.R.T. • Measure Impact with right performance metrics for business & industry • Monitor target audience segments, referral or loyalty programs, Events, Ads. Use Analytic tools like (Google, Hootsuite, Facebook Twitter) R.O.I.= Profit/Total Investment (people, resources, time, budget) X 100 SocialAttribution= assigning credit for business outcomes to social marketing channels & campaigns (Simply Measured)
- 3. What Metrics? Measuring Social Media to Objectives 0 1 2 3 4 5 6 Revenue Lead Gen Conversions Reach Audience Engaged Series 1 Series 2 Series 3
- 4. Goal Growth in… Increase Sales/Revenue Conversions from Competition Tactic Ad Campaigns Social Media Channel & Posts Video Blog Tool Business Spreadsheet & Sales Google, Facebook Analytics Budget Cost Analysis Another Way of Looking at Measuring
- 5. Key Insights: • Gain Useful Information • Provides Insights onTarget Audience,Trends • Social Metrics Help Refine Strategy • Saves Money • Takes Time & Patience
- 6. Knowing Your Social Media ROI for Growth & Success By Denise Zonca