1. Business Ethics
Topic: Code Of Conduct
Company:
The Coffee Bean & Tea Leaf
MOHD FARHAN CEB090031
SITI ZAWANAH JAMIL CEA090116
ATIKA SYAZWANI CEB110087
SANNE HOJMOSE NEC 120205
NOR ADILA BINTI ZAHAI CEA 100075
SITI FATIMAH BT ABU BAKAR CEA 090111
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2. Contents:
1. In put from interview session
2. Part 1: Introduction
3. Part 2: Ethical Practices
4. Part 3: Assessment
5. Part 4: Recommendation & Conlusion
6. References
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3. Interview Session
 Respondent: Siti Saluwa Bt Abu Daud
 Position: operation manager
 Outlet: Jaya 33
 Questions:
 What is your opinion on code of conduct? Is it important?
 What action have been taken in your company to
encourage the code of conduct practice?
 What action did you take if the employees did not follow
the code of conduct?
 What is your long term view towards the impact of the
implementation?
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4. Part 1:
INTRODUCTION
 Originated from California, US since 1963
 Started operation in Malaysia on 1997
 Vision: To be simply the best local & global
retailer on specialty of coffee & tea
 To create a spirit within our company that
inspires our Team Members to provide our
customers with a Total Quality Experience:
Quality of Product, Service and Environment.
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5. Part 2:
i) Opinion about code of conduct
 Something that every company must have
 Very important in order to ensure that the
company operation will be going smoothly
 If it does not implemented, the operation
will be unsystematic, there’s conflicts
between managers and employees, and the
business might failed.
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6. ii) Implementation of code of conduct
 The company has their own code of conduct that
need to be followed by the employees
 Every employees must sign an agreement to
follow the code of conduct at the beginning of
their career at coffee bean
 Any misconduct will be taken into action as
stated in the agreement
 The employees will undergo 3 days training
before starting their career in coffee
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7. Implementation of code of conduct
 Have their own customer service to deal
with customer complaints about the
employees, services or products
 Every month, the audit will be conducted as
one way to avoid any misconduct
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8. Weaknesses
 Cash manipulation
 Employees late come to work
 Unsold items-less promotion
 Employees unfriendly towards customer
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9. Part 3:
Assessment of the ethical practices
 For employees:
The Coffee Bean & Tea Leaf trying to make their
employees feel appreciated- give training for 3 days
motto “Simply the Best”
 For shareholders:
The company try to provide a constant and reasonable
level of profitability- auditor will come to audit their
company accounts
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10.  For suppliers:
The Coffee Bean & Tea Leaf try to maintain cordial
relationships and foster their development- order the
inventory on the given time - JIT
 For customers:
The company also provide exemplary service and
support them in their growth and development-
customer service centre
 For competitors:
To compete vigorously in the market based on fair
marketing practices- Starbucks, The Kopitiam
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11.  For consumers:
The Coffee Bean & Tea Leaf guarantee high quality
and a variety of healthy drinks & food products
through the continuous improvement of their brands-
Online Shopping
 For community:
The company promote the strengthening of universal
ethical values. They also support the economic and
social development of those communities in which
they have operations- Provide HALAL menu, Caring
Cup Fund (RM1)
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12. Part 4:
Recommendation & Conclusion
 title a values and standards, helps to make sure that
the employees understand what is expected of them,
and provides guidance on business standards and
practices.
 Diversity and inclusion are integrated into leadership
model, and are considered an essential leadership skill
for all of employees.
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13.  Privacy “Trust” for Employees
• T - "transparency"
• R - "respecting choices"
• U - "understanding perspectives"
• S - "security"
• T - "treating"
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14.  Provide a CCTV – avoid shortage in cash
 Provide a reasonable fine for employee who’s
breaking the rules
 Make extra promotion for unsold item
 Provide a talk once a month for employee to gain a
motivation towards them
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15. References
 http://www.coffeebean.com.my/
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