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5th GGD, Fujitsu Siemens, Christina Karavata


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Christina Karavata's presentation, Marketing Manager of Fujitsu Siemens, at 5th Girl Geek Dinner.

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5th GGD, Fujitsu Siemens, Christina Karavata

  1. 1. με τη Fujitsu Siemens Computers @
  2. 2. About the leading European IT Infrastructure Provider <ul><ul><li>1999 Fujitsu Siemens Computers was founded </li></ul></ul><ul><ul><li>2006 Integration of Infrastructure Services unit </li></ul></ul><ul><ul><li>2009 Fujitsu to Acquire Siemens’s Stake in Fujitsu Siemens Computers </li></ul></ul>“ Fully integrating Fujitsu Siemens Computers into the Fujitsu Group fits perfectly into our global growth strategy.” Kuniaki Nozoe, President of Fujitsu
  3. 3. The power behind: Fujitsu at a Glance Note: Fujitsu Group consolidated figures for fiscal year ended March 31, 2008. US$1 = ¥100. Principal Business Areas: Technology Solutions: System Products, Network Products, Services Ubiquitous Product Solutions: PCs, Hard Disk Drives, Mobile Phones Device Solutions: LSI Devices, Electronic Components Headquarters: Tokyo, Japan President: Kuniaki Nozoe Established: June 1935 Net Sales: US$ 53.3 billion Net Income: US$ 481 million R&D Spending: US$ 2.5 billion Employees: 167,000 worldwide <ul><li>Fujitsu’s global growth strategy focuses on: </li></ul><ul><li>Field Innovation: Improve the customer’s business, not just the IT business </li></ul><ul><li>Global Expansion: Shift the focus from Japan to global business </li></ul><ul><li>Environmental Contributions: Preserve the environment for future generations. </li></ul>
  4. 4. We deliver on our vision <ul><li>“ Understanding you better – Serving you best” </li></ul><ul><ul><li>Industry-leading products and services across your entire infrastructure: </li></ul></ul><ul><ul><ul><li>from your mobile front-end to </li></ul></ul></ul><ul><ul><ul><li>your back-end storage </li></ul></ul></ul><ul><ul><li>Business value and process efficiencies </li></ul></ul><ul><ul><li>Agility to adapt quickly to changing business dynamics </li></ul></ul><ul><ul><li>IT with a sense of responsibility </li></ul></ul><ul><ul><li>We make sure! </li></ul></ul>
  5. 5. What we offer the customer: Our underlying strengths Design / Ease of use Agility Customer Intimacy Infrastructure with innovative technologies
  6. 6. What we offer the customer: Our underlying strengths Design / Ease of use Agility Infrastructure with innovative technologies Customer Intimacy
  7. 7. Καλά μέχρι εδώ .... Innovative Technologies .... με άλλα λόγια που θα πάει η αγορά ...
  8. 8. ... στο Green IT
  9. 9. If DNA had a color, ours would be green … <ul><ul><li>Fujitsu Siemens Computers will be the first IT-vendor </li></ul></ul><ul><ul><li>with a complete range of environmentally sound products </li></ul></ul><ul><ul><li>for the datacenter, in the office, on the move and at home </li></ul></ul>
  10. 10. We have a long “Green” history 2005 2006 2007 Oct 2007 1993 “ Green” Desktops 2002 Today “ Green” Mainboards IFA “ Green Servers/ Data Center “ Green“ Storage “ Green Workstations“ “ Green“ Con- sumer PC “ Green“ Notebooks
  11. 11. For a better business. For a better planet. <ul><ul><li>Our approach: We offer products, solutions and services with the right balance between business benefits and environmental benefits. </li></ul></ul><ul><ul><ul><li>ecology and economy can go hand in hand: </li></ul></ul></ul><ul><ul><ul><li>for a better business. For a better planet. </li></ul></ul></ul><ul><ul><li>Taking care for the environment is about all kinds of solutions, services or improved processes that reduce their environmental impact, need less resources and reduce costs: </li></ul></ul><ul><ul><ul><li>Dynamic Data Center solutions and holistic concepts for “green infrastructures” to save energy, cooling, space and resources </li></ul></ul></ul><ul><ul><ul><li>Mobile solutions reduce power consumption and increase your freedom to choose where you work -therefore reducing unnecessary traveling </li></ul></ul></ul><ul><ul><ul><li>Services that enable green IT by reducing complexity and improving processes </li></ul></ul></ul>
  12. 13. What we offer the customer: Our underlying strengths Design / Ease of use Agility Infrastructure with innovative technologies Customer Intimacy
  13. 14. Καλά μέχρι εδώ .... Agility = ευελιξία , προσαρμοστικότητα ..
  14. 15. ...δηλαδή . . για παράδειγμα το Utility Based Computing
  15. 16. Καλά μέχρι εδώ .... .... τώρα μάλιστα....
  16. 18. A turbulent business needs Dynamic Infrastructures
  17. 19. Our approach: Dynamic Data Centre Classic Virtualised Dynamic Standard Servers Partitioning Hypervisors FlexFrame FlexFrame Infrastructure IT as a Utility Flexibility Storage / CentricStor Infrastructure / Professional Services Source: Gartner
  18. 20. Products for Dynamic Infrastructures A complete array of servers, mainframes, storage and infrastructure solutions A complete range of business clients
  19. 21. Καλά μέχρι εδώ .... ... θυμίζω μιλάμε ακόμη για Agility = ευελιξία , προσαρμοστιότητα ...
  20. 22. ... και προφανώς εκτός από HW και για “Smart ” Services
  21. 23. What are your needs ? Πελάτης Πώς αυξάνω τη διαθεσιμότητα και ασφάλεια του IT? Πώς βελτιώνω την απόδοση του IT? Πώς επιτυγχάνω να μεταβώ στη νέα γενιά server? Πώς το ΙΤ συνεισφέρει στην επιχειρηματική ανάπτυξη ? Πώς αυξάνω την αποδοτικότητα των διαδικασιών του ΙΤ ? Πώς διαχειρίζομαι τους πόρους που διαθέτω ? Πώς επιτυγχάνω να έχω τις τελευταίες τεχνολογίες ? Πώς υλοποιώ ένα παγκόσμιο δίκτυο υπηρεσιών ? Πώς το ΙΤ είναι συνυφασμένο με τις απαιτήσεις μου ?
  22. 24. Managed Services can support <ul><li>Contract for operating the infrastructure </li></ul><ul><ul><li>Transfer service responsibility </li></ul></ul><ul><ul><li>Retain control of technology </li></ul></ul><ul><li>Transfer assets and personnel </li></ul>IT Infrastructure Own operations <ul><li>Individual </li></ul><ul><li>Contract per service </li></ul>Managed Services Hosting Outsourcing Belongs to customer Belongs to the service provider Managed by the customer Managed by the service provider Hosting and Outsourcing are known models, Fujitsu Siemens Computers introduces and recommends Managed Services as an alternative to classic Outsourcing. Managed Services offer the possibility to keep control without daily hassle exercising economies of scale.
  23. 25. What we offer the customer: Our underlying strengths Design / Ease of use Agility Infrastructure with innovative technologies Customer Intimacy
  24. 26. Καλά μέχρι εδώ .... ... Customer intimacy = ???
  25. 29. Καλά μέχρι εδώ .... ... όχι, μιλάμε για εφαρμογή του γιαπωνέζικου συστήματος ....
  26. 30. Expel Any Doubts – Fujitsu style <ul><li> If we don’t take care of the customer someone else will ! </li></ul>Repeat failure incidents: 4+ Representatives visit the Customer Down time > 3 hours: 3 Representatives visit the Customer Japan rules: If the customer isn’t 100% satisfied … Sales Manager System Engineer Design Engr Customer Engineer Quality Mngr
  27. 31. What we offer the customer: Our underlying strengths Design / Ease of use Agility Infrastructure with innovative technologies Customer Intimacy
  28. 32. Καλά μέχρι εδώ .... Επιτέλους ! Νομίζω μπαίνουμε σε πιο γυναικεία θέματα ...
  29. 33. Ας σκεφτούμε με βάση τον εαυτό μας ..... Deadlines Νέες τεχνολογίες Ορολογίες... SOI = @&?!.&^) Θεία?, Πεθερά ?... ...μάλλον όχι SOA, Managed Services Στόχοι & budget Ανταγωνισμός Παιδιά Σύζυγος Τι θα κάνουμε το Σάββατο ? Meetings , Meeting Minutes
  30. 34. Λύση
  31. 36. Καλά μέχρι εδώ .... Καλά θα ήταν ! Κάτι σε πιο ρεαλιστικά πλαίσια??? ...
  32. 37. Ένα design άτο εργαλείο δουλειάς ..
  33. 41. What is coming?
  34. 47. What is coming?
  35. 56. Highlights New Business Clients
  36. 58. <ul><li>Fujitsu Siemens Computers is Europe’s first computer manufacturer to define a consistent design language for all its product lines . </li></ul><ul><li>Common design language for all consumer and business products in a two year interdisciplinary project. Two international design agencies, IDEO and LUNAR, supported the internal design team as external partners. </li></ul><ul><li>Since last spring the new “core & shell” design concept has been launched. All interfaces are located at the black core of the product – be it in servers, PCs or notebooks as well as in a mouse or an USB stick. Ports or card readers are located at the front of a PC or notebook. The black core is enclosed by a cover that contrasts with the core in either color or material. </li></ul><ul><li>The investment has been well accepted and successful as already Fujitsu Siemens Computers won the 2009 iF product design award for the ESPRIMO Mobile series professional notebooks as well as for the ESPRIMO MA, a tablet PC design specifically for the health care sector. All winners can be found from January 2009 in the iF online exhibition at </li></ul>Όπου design σημαίνει ...
  37. 59. Starting point: design language
  38. 60. Starting point: design language
  39. 61. Our family
  40. 62. .... προσωπικά το αγαπημένο μου ... AMILO Mini
  41. 63. Mini ???
  42. 64. Mini ???
  43. 68. Ή Mini ???
  44. 69. Εκτός και λέμε για το αυθεντικό Mini ....
  45. 70. Mini ???
  46. 71. AMILO Mini
  47. 72. AMILO Mini Web 2.0 on the go <ul><li>Social networking </li></ul><ul><li>VoIP telephony </li></ul><ul><li>Content creation on-the-go e.g. blogging </li></ul><ul><li>Browsing the web for information </li></ul>Entertainment and fun <ul><li>Stream videos form your home server to your AMILO Mini </li></ul><ul><li>Play 2D games </li></ul><ul><li>Listen to music or Internet radio </li></ul>Basic XP work and education <ul><li>Mobile office: create ppts, word docs or xls sheets </li></ul><ul><li>Affordable learning tool for your kids </li></ul><ul><li>First contact with Windows ® XP for kids </li></ul>
  48. 73. Benefits Feature AMILO Mini <ul><ul><ul><li>Clip-on covers in different colors </li></ul></ul></ul><ul><ul><ul><li>Clip-on the color fits to your cloth </li></ul></ul></ul><ul><ul><ul><li>You don’t have to decide the color if buying a Netbook. Change it later on thanks to the clip on covers </li></ul></ul></ul>
  49. 74. AMILO Mini + = + =
  50. 75. AMILO Mini + = + =
  51. 76. Καλά μέχρι εδώ .... Και το καλύτερο?? Τα AMILO Mini netbooks βγαίνουν σε τιμή κινητού!! ...
  52. 77. Αλλά το ακόμη καλύτερο ?? Κληρώνουμε ένα σήμερα για εσάς !! ΔΩΡΟ !!!
  54. 79. Σας ευχαριστώ πολύ για την προσοχή σας !