The romance of tata steel


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The romance of tata steel

  1. 1. <ul><li>THE ROMANCE OF </li></ul><ul><li>STEEL </li></ul><ul><li>- R. M. LALA </li></ul><ul><li>PRESENTED BY- KUMAR RAMA SHANKAR BIMHRD (PGDM-B) </li></ul>
  2. 2. Introduction: <ul><li>The Romance of TATA STEEL is a fitting tribute to an “exceptional Indian company” in its centenary.. </li></ul><ul><li>This book is dedicated to the pioneer’s of India’s modern steel industry.. </li></ul><ul><li>This book is dedicated to Jamshetji N. Tata, who envisioned the steel plant as a fountainhead of India’s industrial regeneration.. </li></ul>
  3. 3. The Romance of TATA STEEL: <ul><li>Its romance lies in its birth – the vision of a man.. </li></ul><ul><li>The romance lies in dedication.. </li></ul><ul><li>The romance lies in the principles.. </li></ul><ul><li>Working on the principles that “ Nothing is worth attempting that will not benefit the nation..” </li></ul>
  4. 4. Part 1: A Dream and a Creation <ul><li>Man of Destiny. </li></ul><ul><li>The Ring of Metal. </li></ul><ul><li>Hidden Wealth Emerges & the Discovery of Sakchi. </li></ul><ul><li>Creating a CITY. </li></ul>
  5. 5. Man of Destiny: <ul><li>P.N. Bose, the meticulous geologist who discovered iron ore in the Chanda & Durg districts(1880) and subsequently led the Tatas to Mayurbhanj.. </li></ul><ul><li>In 1882, Jamshetji seriously thought of setting up a steel plant.. </li></ul><ul><li>In 1900, Jamshetji went to England to meet The Secretary of India, Lord George Hamilton.. </li></ul>
  6. 6. <ul><li>In 1902, he sailed for England & USA to study the latest developments in steel technology.. </li></ul><ul><li>He met Charles Page Perin who helped Jamshetji realize his dream of India’s 1 st steel plant.. </li></ul><ul><li>On 19 th May 1904, Jamshetji passed away in Germany but work continued keeping his memory and legacy alive.. </li></ul>
  7. 7. Hidden Wealth Emerges & the Discovery of Sakchi: <ul><li>Tatas issued their prospectus in 1907.. </li></ul><ul><li>A total of Rs. 2.32 crore had been raised.. </li></ul><ul><li>In December 1907, Weld and Srinivas Rao discovered iron ore mines near village Sakchi- later to be called Jamshedpur.. </li></ul><ul><li>On 27 th February 1908 the first stake was driven into the forest covered plateau.. </li></ul><ul><li>The 1 st blast furnace was blown on 2 nd December 1911 & the first ignot of steel on 16 th February 1912.. </li></ul>
  8. 8. Creating a City: <ul><li>First planned city of India.. </li></ul><ul><li>A British Secretary of State, Lord Crewe visited a private Indian company.. </li></ul><ul><li>During 1 st World War in1914, Sakchi became an arsenal of the war effort.. </li></ul><ul><li>Jamshedpur became a crucible of India .. </li></ul>
  9. 9. Part 2: Pioneering a New Way <ul><li>A Vision for INDIA, 1916 . </li></ul><ul><li>National Leader Intervene. </li></ul><ul><li>Union Stands Up for MANAGEMENT. </li></ul>
  10. 10. A Vision for INDIA,1916: <ul><li>Bumper earnings, production above expectation, cost lower, ready and willing market, capable of yet more expansion and order book full to bursting.. </li></ul><ul><li>Greater Extension Program envisaged raising the capacity of the plant by 5 times.. </li></ul><ul><li>Faced severe financial crisis in 1920s.. </li></ul><ul><li>In 1939, Tata Steel was the largest integrated steel plant in the British Empire.. </li></ul>
  11. 11. Union Stands Up for MANAGEMENT: <ul><li>Personnel Department of TISCO was established in 1947.. </li></ul><ul><li>TISCO created many ‘firsts’ in India’s labour history.. </li></ul><ul><li>Like 8 hour working day, free medical aid, establishment of welfare department, schooling facilities for children and list goes on………. </li></ul>
  12. 12. <ul><li>In 1978, two cabinet ministers in Janata govt. made a bid to nationalize Tata Steel.. </li></ul><ul><li>Tata Workers Union Executive Committee protested against this bid strongly.. </li></ul><ul><li>At last the union took the wind out of the sails of the nationalization lobby.. </li></ul>
  13. 13. Part 3: The Spirit of Adventure <ul><li>Men of STEEL. </li></ul><ul><li>Growing Younger. </li></ul><ul><li>Precious Minerals, More Precious Men. </li></ul><ul><li>Vignettes. </li></ul>
  14. 14. Men of STEEL: <ul><li>Jamshetji Tata – the visionary who laid down the guidelines for TISCO.. </li></ul><ul><li>Charles P. Perin and C.M. Weld who worked day-night on ground.. </li></ul><ul><li>Sir Dorabji Tata who followed his father’s inestimable legacy of service to the country.. </li></ul><ul><li>R.D. Tata who conducted Tata Steel day after day.. </li></ul><ul><li>Burjorji Padshah- the executive director.. </li></ul>
  15. 15. <ul><li>J.R.D. Tata took over as chairman of the Tata group in 1938 .. </li></ul><ul><li>Ratan N. Tata took over as chairman of the group in 1991.. </li></ul><ul><li>The unknown HINDU(1920)-” MEN OF STEEL.. </li></ul>
  16. 16. Growing Younger: <ul><li>In 1930s , Tatas had developed TISCROM Steel for Howrah in Bridge.. </li></ul><ul><li>At same time they developed TISCOR for safe welding in structural steel.. </li></ul><ul><li>During 2 nd World War, in the course of 5 years Tata Steel managed to produce 110 varieties of steel with hardly any worthwhile facilities.. </li></ul><ul><li>The Tatanagar, a light armoured vehicle manufactured by TISCO was used in this war.. </li></ul>
  17. 17. <ul><li>After independence, the Jamshedpur Technical Institute provided a pool of 13000 technicians.. </li></ul><ul><li>Tata Steel launched a MEP in 1954.. </li></ul><ul><li>Again a MEP is launched in 1980 with a loan of US $ 38 million from the IFC.. </li></ul><ul><li>In 1981 its raw steel production was 2 million tonnes.. </li></ul>
  18. 18. Precious Minerals, More Precious Men: <ul><li>Tata prospectors discovered 200 million tonnes of iron ore rested in Noamundi mountain near Joda.. </li></ul><ul><li>Mines have transformed the economy of the place.. </li></ul><ul><li>TISCO is in charge of 8 major mining townships.. </li></ul><ul><li>Each mine township of TISCO is a world in itself.. </li></ul>
  19. 19. Part 4: Touching the Lives of PEOPLE <ul><li>Citadel of Sport. </li></ul><ul><li>Social Conscience of Industrial INDIA. </li></ul><ul><li>Reaching the Unreached. </li></ul>
  20. 20. Citadel of Sport: <ul><li>Tatas represent the spirit of adventure.. </li></ul><ul><li>-Mahatma Gandhi </li></ul><ul><li>Tata Steel Adventure Foundation – sports develops discipline, team spirit and endurance.. </li></ul><ul><li>Sir Dorabji Tata sponsored the Indian contingent to the 1 st two Olympics.. </li></ul><ul><li>Sports infrastructure in Jamshedpur is second to none in India.. </li></ul>
  21. 21. <ul><li>Tata Football Academy(TFA) in 1987.. </li></ul><ul><li>Tata Archery Academy(TAA) in 1996.. </li></ul><ul><li>Tata Athletics Academy in 2004.. </li></ul><ul><li>Various international and national sports events have been held in steel city.. </li></ul><ul><li>The present Managing Director of Tata Steel, B. Muthuraman, is an avid golfer.. </li></ul>
  22. 22. Social Conscience of Industrial INDIA: <ul><li>Tata Relief Committee played a very important role in relief operations in 1934’s devastating earthquake in northern Bihar.. </li></ul><ul><li>The company has helped in every national disaster.. </li></ul><ul><li>TISCO has had a part in the eradication of smallpox from the world.. </li></ul><ul><li>Hut hospital to Research Centre.. </li></ul>
  23. 23. Part 5: Struggle & Triumph <ul><li>The Crisis Finds the Men (1980-1990). </li></ul><ul><li>The Struggle For Survival. </li></ul><ul><li>A New Dawn. </li></ul>
  24. 24. The Crisis Finds the Men: <ul><li>Phase I : Setting up of new LD process steel melting shop and billet caster.. </li></ul><ul><li>Phase II : Sinter plant and Bar & Rod Mill.. </li></ul><ul><li>Phase III : LD Shop II and slab casting machine for plates, sheets, a new blast furnace.. </li></ul><ul><li>Phase IV : Hot Strip Mill- making coils of steel sheet and later a Cold Rolling Mill.. </li></ul>
  25. 25. <ul><li>The ISO-9000 certification came in Tata Steel and soon after Six Sigma programme was introduced.. </li></ul><ul><li>For upgradation in quality of all Tata Companies , a model of Malcolm Baldrige awards, instituted in USA, was introduced under the banner of JRD QV.. </li></ul>
  26. 26. The Struggle For Survival: <ul><li>In 1992, Dr. J.J. Irani was appointed as managing director of Tata Steel.. </li></ul><ul><li>On the flight to Jamshedpur, he wrote on a pad: “ What I, as CEO, must do”.. </li></ul><ul><li>1. Develop a personal vision- what do I want to accomplish in life.. </li></ul><ul><li>2. Tell the truth about current reality.. </li></ul><ul><li>3. Do the tough things no one else wants to do.. </li></ul>
  27. 27. <ul><li>4. Restructure the TOP TEAM, if necessary.. </li></ul><ul><li>5. Build a powerful guiding coalition- management and board.. </li></ul><ul><li>6. Guide the creation of a shared vision.. </li></ul><ul><li>7. Take the responsibility of being the main change agent.. </li></ul><ul><li>8. Create endless opportunities for two-way communications.. </li></ul><ul><li>9. Create opportunities for innovations in the rank an file.. </li></ul><ul><li>10. Maintain focus.. </li></ul>
  28. 28. <ul><li>11. Realign HR systems, overcome obstacles.. </li></ul><ul><li>12. Model the desired managerial behaviour- above all maintain CREDIBILITY.. </li></ul><ul><li>13. Preserve the core values of TATAS (and my own).. </li></ul><ul><li>In July2001, B. Muthuraman took over a company which would have become non-existent a decade earlier.. </li></ul>
  29. 29. A New Dawn : <ul><li>In 2001, World Steel Dynamics (WSD) selected the TATA STEEL as world’s No. 1 steel company based on certain criteria and various factors.. </li></ul><ul><li>The journal singled out TATA STEEL as a world class steel-maker because of the following factors.. </li></ul><ul><li>Spirit.. </li></ul><ul><li>Reserves of coal and iron ore of its own.. </li></ul>
  30. 30. <ul><li>Very low operating cost by global standards.. </li></ul><ul><li>High profits (cash flow of $ 50-100 million).. </li></ul><ul><li>The generation of record profits in the year ended March 2001.. </li></ul><ul><li>Dedicated management and workers. Tata has never had a strike in last 65 years.. </li></ul><ul><li>A new cold-rolling and galvanizing complex that has the potential to add substantially to operating profits.. </li></ul>
  31. 31. Part 6: Going GLOBAL <ul><li>Planning for the FUTURE. </li></ul><ul><li>Part of the Indian Landscape. </li></ul>
  32. 32. Planning for the FUTURE: <ul><li>Securing the base.. </li></ul><ul><li>Reaching out.. </li></ul><ul><li>* Company won the bid to purchase the Anglo-Dutch steel giant CORUS.. </li></ul><ul><li>* TATA’s set up a plant for the refine of ferro chrome at Richard’s Bay (South Africa).. </li></ul><ul><li>* Tata steel acquired NatSteel in Singapore and Millennium steel in Thailand.. </li></ul>
  33. 33. Part of the Indian Landscape: <ul><li>The establishment of TISCO unleashed the latent industrial energies of the Indian people.. </li></ul><ul><li>TISCO enabled other industries to start.. </li></ul><ul><li>Tata steel has created not just steel for a nation. It has created within itself around it, a climate of FREEDOM.. </li></ul>
  34. 34. -----THANK U-----