1. introduction 2. tata counsultancy service 3. tata nano 4. tata motors 5. marketing segmentation of tata nano and its targeting and positioning stratergy 6. tata nano sales graph 7. structure of the nano 8. worlds cheapest car 9. tata teleservice 10. history 11. services 12. market segmentation 13.target sales 14. conclusion thank you............there are about 21 slides i hope it may helpfull to you.........

2. Tata Group is an Indian multinational conglomerate company headquartered in
Mumbai, Maharashtra,India.[ It is one of the largest conglomerates in India by
market capitalization and revenue.
It has interests in communications and information technology, engineering,
materials, services, energy, consumer products and chemicals.
Tata Group has operations in more than 80 countries across six continents and
its companies export products and services to 80 nations. It comprises 114
companies and subsidiaries in eight business sectors,27 of which are publicly
listed.
65.8% of the ownership of Tata Group is held in charitable trusts.Companies
which form a major part of the group include Tata Steel (including Tata Steel
Europe), Tata Motors (including Jaguar
and Land Rover), Tata Consultancy Services, Tata Technologies, Tata Tea
(including Tetley), Tata Chemicals, Titan Industries, Tata Power, Tata
Communications, Tata Sons, Tata Teleservices and the Taj Hotels.

3.  *Type Privately held company
 Industry Conglomerate
 Founded 1868
 Founder(s) Jamsedji Tata
 Headquarters Mumbai, Maharashtra, India
 Area served Worldwide
 Key people Ratan Tata
 (Chairman)
 Cyrus Pallonji Mistry
 (Deputy Chairman)[1]
 Products Automotive, steel, telecommunications, metals, financial services, hotels, property
development, energy, engineering products, consumer products, chemicals, information technology,
retailing
 Revenue increase US$ 83.3 billion (2010-11)[2]
 Profit increase US$ 5.8 billion (2010-11)[2]
 Total assets increase US$ 68.9 billion (2010-11)[2]
 Owner(s) Tata Sons
 Employees 424,365 (2010-11)[2]
 Subsidiaries List of subsidiaries
 Website www.tata.com

4.  In January 2008, Tata Motors launched Tata Nano, the least expensive
production car in the world at about INR120,000 (US $3000).[18] The
city car was unveiled during the Auto Expo 2008 exhibition in Pragati
Maidan, New Delhi.[19]
 Tata has faced controversy over developing the Nano as some
environmentalists are concerned that the launch of such a low-priced
car could lead to mass motorization in India with adverse effects on
pollution and global warming. Tata had set up a factory in Sanand,
Gujarat and the first Nanos were rolled out in summer 2009.
 Tata Nano Europa had been developed for sale in developed
economies and it hit markets in 2010 while the normal Nano had hit
markets in South Africa, Kenya and countries in Asia and Africa by late
2009. A battery version is also planned.

5.  **Type Public company
 Traded as NSE: TATAMOTORS
 BSE: 500570
 NYSE: TTM
 Industry Automotive
 Founded 1945
 Founder(s) JRD Tata
 Headquarters Mumbai, Maharashtra, India[1]
 Area served Worldwide
 Key people P. M. Telang, (MD)
 C. Ramakrishnan, (CFO)
 Products Automobiles
 Automotive parts
 Services Vehicle leasing
 Vehicle service
 Revenue increase US$ 27.629 billion (2011)[2]
 Profit increase US$ 1.653 billion (2011)[2]
 Total assets increase US$ 23.131 billion (2011)[2]
 Total equity increase US$ 4.683 billion (2011)[2]
 Employees 53,151 (2011)[2]
 Parent Tata Group
 Subsidiaries Jaguar Land Rover
 TDCV
 Tata Hispano
 Website www.tatamotors.com

6.  Tata Motors is the leading automobile
manufacturer in India with a huge portfolio which
includes trucks, passenger cars, buses, and utility
vehicles.
 Even though there are many products from Tata
Motors an interesting case of Tata Nano is
discussed further.

7.  Generally Tata Motors follow the marketing
segmentation concept and they have succeeded
which already prevails in the history.
 Tata Nano which comes under the passenger car
segment was launched in January 2008. India’s
passenger car segment has been grown...

8. 0
20
40
60
80
100
120
140
total auto index
tata motors
BSE Sensex

12.  Tata Teleservices is part of the INR Rs
1,20,000
 Crore (US $29 billion) Tata Group, that
has over 98 companies, over 3,30,000
employees and more than 2.8 million
shareholders.With a committed
investment of INR 36,000 crore
(US$7.5billion) in Telecom.

13.  ‡
Incorporated in 1996,
Tata Teleservices was the first to launch
 CDMA mobile services in India with the Andhra
Pradeshcircle.‡
Starting with the major acquisition of
Hughes Tele.com (India)Limited in December 2002

14.  the company swunginto anexpansion mode. With the total investment of Rs
19,924
 Crore, Tata Teleservices has created a Pan India presencespread across 20
circles

15.  Tata Teleservices¶ bouquet of telephony services
includes‡
 Mobile services,‡
 Wireless Desktop Phones
‡
 Public Booth Telephony and Wireless services.‡

16.  voice portal, roaming, post-paid Internet‡
services,‡
 3-way conferencing, group calling,‡
Wi-Fi Internet,
 USB modem, data cards,‡
 calling cards services and
 enterprise services

17.  TTSL has been divided into 4 different Strategic
Business Units(SBUs)
 1. EBG± Enterprise Business Group offers services
andsolutions to various corporate such as VoIP,
Post Paid (IOIP,COCP) etc.
 2. EHNI and SME± Enterprise High Network
Individuals andSmall and Medium Enterprises
offers post paid connections tohigh network
individuals and small enterprises.

18.  3. CMBU± Consumer Market Business Unit
offers prepaidconnections to the individual.
 4. ABU± Access Business Unit along with the
cities and townscaters rural India..

19.  The sales team has a target of getting atleast
7,00,000customers per month overall.‡
 Collecting revenues from 95% of the total active customers
inthe area.‡
 Collecting revenues from atlest 10% of the dead income or
unpaid bills.