7. Growth stage
Business growth
Formation of bussiness plans that obtain funding
New competitors may enter the market place
Demand for product begins to level off
8. Pricing becomes more competitive
New opportunities for existing products need to be
recognised
Re-enter the growth stage
9. It has not reached the decline stage because of their
ability to change, re-invent itself and re-grow.
It is dependent on the effectiveness of its leadership
adopting sound values, strategies, and creating an
aligned, empowered organisation.
