1. PRESENTED BY:-
PALAK
GUPTA &
SREEVAANI KARE

3. Tata group is an Indian multinational
conglomerate company headquarter in
Mumbai. Maharashtra, India.
Tata group operates more than 80 companies
ranging from software and automobiles to steel,
consumer goods and telecommunications.
With above 424,365 employees across India, it
is the nation’s largest private employer.

4. Tata Group remains a family-owned
business, as the descendants of the
founder (from the Tata family) own a
majority stake in the company. The
current chairman of the Tata group
is Cyrus Pallonji Mistry, who took over
from Ratan Tata in 2012.

5. Tata group encompasses
seven business sectors:
communication and
information technology,
engineering,
materials,
services,
energy,
consumer products and
chemicals

6. CONSUMER PRODUCTS:- TATA SALT, TATA
SKY
INFORMATION SYSTEM:- NALCO, TCS
PHILANTHROPY AND NATION BUILDING:-
TATA MEMORIAL HOSPITALS, INDIAN
INSTITUTE OF SCIENCES
AUTOMOBILE SECTOR:- TATA MOTORS

9. TATA DOCOMO
 TATA DOCOMO is the TATA Tele service LTD.
 TATA DOCOMO makes a significant milestone
in Indian telecom landspace.
 First mobile service provider to have second
pulse tariff

10. NTT DOCOMO
 Worlds leading Japan based telecom company.
 Over the years technologies of DOCOMO has defined
industry bench marks like 3G technology.
 It is a global leader in value added services.

11. TYPE- JOINT VENTURE
INDUSTRY -TELECOMMUNICATIONS
FOUNDED NOVEMBER 2008
HEADQUARTERS NEW DELHI
INDIA AREA SERVED INDIA
SERVICES- MOBILE NETWORK, FIXED WIRELESS
TELEPHONE, USB INTERNET DONGLE
PARENT- TATA TELESERVICES (70%)
NTT DOCOMO (26%)
(JOINT VENTURE)

13. SWOT ANALYSIS OF TATA DOCOMO
STRENGTH
• First to introduce seconds
tariff plan (seconds pulse)
• Good brand image of Tata
services.
• Having large Varity of plans.
• Plans are affordable by any
common person
WEAKNESS
• Signal Strength
• Customer services are not
satisfactory
• Price competition from BSNL
and MTNL.
• Service centre issue

14. OPPORTUNITY THREAT
• Fast expanding cellular market
• Latest and low cost technology
• Untapped rural market
• Competitors low price offering
• Saturation point in basic
telephony service
• Mobile number portability
• If signal strength is not
increased it may lead to
change in the network service
by the customer.

16.  PRODUCT
Tata Docomo having good
range of services. Tata
Docomo provides both
postpaid and prepaid
services. Tata Docomo
having good quality
network which provides
clarity in voice.
 PRICE
It having attractive tariff
plan. Tata Docomo having
1paise/sec. it is applicable
for both prepaid and
postpaid

17. PLACE
It is having good range of distribution. As
Tata already exist in this field of
telecommunication as Tata Indicom. It has
wide range of channels of distribution to sell
Tata Docomo services.
PROMOTION
Advertising Tata Docomo following
different style of advertising pattern in TV and
newspapers. Due to that reason it was reaching
public very fast.

20. A year after taking over as chairman of the Tata group, Cyrus Mistry,
has decided to exit the telecom business completely, according to a
recent report from Economic Times. Tata Group, which includes Tata
Communications and Tata Tele has initiated talks with Vodafone to
sell the company, but the discussions are at an early stage.
NTT Docomo owns 26% stake in Tata Tele and has a put option
which expires on March 31, 2014. It may give a one-year extension
for a deal with Vodafone, according to the report. The Indian
government also holds 26% stake in Tata Communications. As part
of negotiations with Vodafone, Tata Group will buy out
government’s stake in the company and then sell it to Vodafone.
Since both Tata Tele and Tata Communications have large
shareholders, it will be a deal in several stages, the report adds

22. Why TATA group is selling TATA
DOCOMO
According to recent numbers published by the
Department of Telecom, Tata Tele has net worth of minus
5,346.65 crore, which makes them a possible target for
acquisitions. If Vodafone buys Tata Tele, it will be India’s
leading player in terms of subscribers, overtaking Airtel.
According to the ET report both Tata and Vodafone
denied to confirm anything.