Business pitch deck I designed a couple years back. Went for a textural feel with some simple and clean typography. Keep in mind the copy was dictated by sales, and therefore is much heavier than I would have chose.

1. NOVEMBER 2013
Grand
Traverse
Resort

2. • 2 in 3 travelers are willing to pay more for higher quality.
• Nearly 50% of travelers say that a newspaper ad (print, online,
mobile, tablet) has led them to take action.
• 39% of leisure travelers say that reconnecting with family and
friends is their purpose for traveling.
• Travelers are 31% more likely to be interested in golfing.
Source: Ad Mall

3. Median age: 44
Median HHI: $80,208
Men 58%
Employed Full Time: 51%
Married: 62%
Parent: 33%
Grandparent: 22%
Visited Casino in last year: 53%
Source: Scarborough 2013.2 (visited Traverse City in the last 12 months)

4. Top reasons golfers select a course are:
• Better course conditions
• More appealing design
• Better perceived value for money
• Faster pace of play
• More forgiving/playable course
Newspaper advertising (via print, online, mobile, tablet)
ranks #2 for media most likely to prompt golfers to take action.
Golfers are 21% more likely to begin an online search after
seeing an internet ad (vs. the avg. US consumer).
Source: Ad Mall

5. Median age: 48
Median HHI: $85,380
Men 76%
Employed Full Time: 56%
Married: 59%
Parent: 28%
Grandparent: 22%
Visited Casino: 56%
Source: Scarborough 2013.2 (golfed in the last 12 months)

6. ● Re-introduce and brand the Grand Traverse Resort to
the SE Michigan market.
● Combat the downturn in corporate events by
increasing Grand Traverse Resort’s vacation business.
● Reach and influence affluent families planning to travel
in the state of Michigan.

7. Connect with affluent women planning family-vacations.
- Full page ads in StyleLine
Target families in key high-income zips across SE Michigan.
- Tab ad on front page of Sunday Free Press
- Ad in Thursday Sports Section
Market golf packages to men with disposable incomes.
- Display ads on freep.com & detroitnews.com, aligned with sports content

8. Connect with affluent women planning family-vacations
StyleLine readers:
● 65% more likely to have visited
Traverse City last year
● Average HHI of $192,000
● 66% more likely to have visited
a day spa
Solution
Source : Scarborough 2013.2, 2012.2 (Detroit DMA only), read StyleLine in the last 6 months

9. Creative Sample: StyleLine full page
Let your message travel to
over 50,000 readers.
Source : Circulation Verification Council Audit
Solution

10. StyleLine distribution
DMP Research Dept. July 2012

11. Locate/target wealthy families across metro Detroit
Sunday Free Press front-page tab:
● Like a billboard on the front page,
tabs enjoy high reader-recall
● Aim your campaign exclusively at
the ZIP codes you choose, through
Michigan’s most popular newspaper
Solution

12. Creative Sample: Front-page tab
Premium positioning increases exposure.
Solution

13. Market golf packages to men with disposable incomes
freep.com &
detroitnews.com
● Affluent visitors with an HHI
of $72,500
● 3 in 5 visitors are men, 16%
and are more likely to enjoy
golf than average
metro Detroiter
● HALF of DMP digital visitors
traveled within the state of
Michigan last year
Source: Scarborough 2013.2 (visited freep.com or detroitnews.com in the last 30 days)
Solution

14. Creative Sample: Homepage Takeover
Drive all the attention to your message.
Solution

15. Creative Sample: Mobile Display
Align your ads to sports content.
Solution

16. A strong vehicle to reach men
• Median age of 54
• 60% are men
• Nearly HALF have visited a
casino in the last year
• 10% more likely to golf
Source: Scarborough 2013.2; Likely to read sports section in any newspaper and read the Detroit Free Press or Detroit News in the last week

17. Months
To Advertise
Style Line Post-it notes
(coupon for Family
stay)
Freep.com and
Detnews.com
Sports Rotation
Golf Section every
Thursday
March 2014 – July
2014
March, April, May & June March – Opening
weekend of Tourney –
March 23rd
Mid-March through End of
April
5 Thursday Mid-March
through end of June
around big sporting
event i.e. March
Madness and Opening
Day
Size Full Page 3 x 2 3/8ths 300 x 250 and 728 x 90 3.792 x 2
Readership Over 50,000 targeted,
pre-qualified women
with a HHI of $125 K+
(100% local distribution)
(#1 metro Detroit
Magazine)
Re-target same 50,000
targeted, pre-qualified
families with a HHI of
$125 K+ during month
of March (exclusivity)
599,000 impressions re-
targeting areas with HHI
over $125K with families
Thursday readership = 1
million people each
week
Value $4100 per month $3,330 per Sunday $4,959 $512 per Thursday
Cost $2870 per month $3,200 per Sunday $6,200 $1389 per Thursday
Total Buy: $11,480
($16,400 value)
$3,200
($3,330 value)
$4,959
($6,200 value)
$2560
($6945 value)
Advertising
Investment
$22,199 (Total Value $32,875) Total Readership =
6.3 million
Savings $10,676

18. THANK
YOU

19. THANK
YOU
Appendix

20. AFFLUENT ZIP CODES
Source: Claritas 2013
Zip codes in the Detroit
DMA that have an average
HHI of $100,000+
Zip Code City
48301 Bloomfield Hills
48374 Novi
48302 Bloomfield Hills
48168 Northville
48009 Birmingham
48098 Troy
48306 Rochester
48304 Bloomfield Hills
48323 West Bloomfield
48025 Franklin
48324 West Bloomfield
48331 Farmington
48236 Grosse Pointe
48230 Grosse Pointe
48069 Pleasant Ridge
48130 Dexter
48322 West Bloomfield
48070 Huntington Woods