1. The document describes the process of constructing a hip-hop music magazine as a media product. 2. Key elements from real hip-hop magazines like The Source were emulated, including bold fonts, urban colors, and provocative cover lines to attract the target 16-21 year old audience. 3. Technologies learned and used included Adobe Audition, PowerPoint, Blogger, and Photoshop. Skills with tools like the airbrush and pen tool improved from the preliminary to final projects.

1. 1. In what ways does your media product use, developed or challenge forms and conventions of a real media products? To help inspire me in making my front page, I used ‘the source’ magazine. My font page has similar conventions as these magazines do for example the masthead it highlighted with colour that is most prominent on the front page. In particular, my front page’s main image is similar to ‘the game’ as I tried to emulate the emphasis on the story that is being told through the image. My front page is also similar to these because it is simple with not a great deal going on in terms of imagery. This again puts more emphasis on the main cover line and its links with the image. The hip-hop genre is generally urban but this stereotype is subverted through the font in ‘power’ front page. I used this element as I wanted to show a subtle side to my artists. The main difference between my hip-hop magazine and real ones is that my main image is overridden by the masthead. This means that the image or the artists is less important than the promotion of magazine company. However in these magazines, the main image is over the masthead, suggesting they value the artists more important. MY FRONT PAGE

2. DOUBLE PAGE SPREAD. My double page spread is similar to this real one because they both are relaxed against a wall. Not only this their poise Is paramount in the image because it is as if they are looking towards the text or the main article, displaying a sense of arrogance as it is ‘all about them’. Like the real double page spread I chose to take away the jewellery that was present in the front and contents page. This is because I think it shows a more educated subtle side to my artist that I wanted to express throughout the magazine. What I did differently from most hip-hop magazine double-page spreads is that I took away the colour making it black and white. This gives a cool look to the image again, linking in to me subverting the typical view of a hip-hop artist. The colours used (black red and white) are also similar to the double-page spread I emulated in order to get the best possible outcome in terms of the way I wanted my artists to be represented. MY SOUBLE-PAGE SPREAD

3. CONTENTS PAGE Once again I chose to use ‘the source’ magazine as the basis of which my contents page should follow. My contents page is similar to the one on the right as it has the ‘features’ going along the side of the page. My contents page is also similar to the one on the left as the focal point of the page is the image of ‘kanye’. However my magazine is predominantly different to these because I thought to do a contents page like this could be too simple. This is my reasoning for having more than one image, displaying a number of different events with a editorial as well. However I still stuck to the main fundamentals that all the top hip-hop magazines use and that is maintaining the font shown on the front page through to the contents page. MY CONTENTS PAGE

4. 2. How does your media product represent particular social groups? In my music magazine the stereotype of young people is subverted. This is because they are usually seen as lazy however, in my magazine the teenagers are represented as hard working and educated whilst at the same time, being fun and spontaneous. However in my main article I managed to fit in personality, with my artist using colloquial language such as ‘thang’ and ‘ain’. I also wanted to show the ambition that young people possess through my artist in the magazine. Over all I wanted to show that young people can be ambitious and focused as well as still being young and fun. The media institution I might let distribute my product is IPC media. This institution has a huge amount of other types of media which include video, magazine and newspapers like ‘The Sun’ and ‘Metro’ . I would chose this institution to distribute my media product because of their high level of experience in promoting and advertising to main stream audiences. I have a media product that caters to main stream audience. Through radio stations that IPC media own like astral media radio station and NME radio (which my audience will listen to) and newspapers they read like tabloid newspapers instead of broadsheet newspapers like ‘the guardian’ . The audience would already be familiar with this company and because the radio station and newspapers are good then these stand out connotation will be linked in to the music magazine. My music magazine also fits in with the history of magazines the IPC media have worked with. As IPC media generally have products that my audience listen to; they would know ho to promote my product as they have the same market segment. This is mainly why I chose IPC media as my media institution to distribute my product instead of one of the smaller, independent institutions like GMG because they may not know how to target my audience, especially because my product is for the main stream and GMG cater for niche audiences. 3. What kind of media institution might distribute your media product?

5. 4. Who would be the audience for your media product? I have decided to design and produce a music magazine based on hip-hop/rap. This is due to the fact that I feel I am able to relate best in this type of music because I produce my own music in this genre. My product would be aimed at both males and females form the age of 16-21. I have been influenced by magazines such as ‘Rolling Stones’ and ‘Mass Appeal’ because they both are hip-hop magazines and so, would like to appeal to those fans too. I believe my magazine stands out and appeals to my target audience because I made sure I maintained the main characteristics of hip-hop magazines which are the following: Big bold font, urban style colours and controversial cover lines. 5. How did you attract/address your audience? My music magazine attracts/addresses my target audience in a number of different ways: The use direct address attracts my audience. On the bottom right hand corner I asked the question, “swagger, do you have it?” . This gives the reader the impression that in order to read this magazine you need to have style and personality. Also it is a short sentence that stays in the customers mind. This is further backed by the other question on the top right of the page, “hip-hop vs. grime?” which gives a similar impression. The use of the phrase “most stepped on album of all time” on my front cover listed with new perky sounding solo artists, attracts my audience as it makes them think this is going to be the only magazine with these artists in it, therefore they wont find it anywhere else which highly persuades them to purchase the magazine especially if an artist they follow is included in the magazine. The main image on my front page is a representation of my target audience which will target especially them with admiration and a little bit on jealousy. Others might relate to the artist on the front cover due to life style because of his age and clothing. Others might look up to someone so young being successful and so want to find out more and purchase the magazine. The use of direct address attracts my audience. As the model is looking directly into the camera, it is as if he is looking at you, the audience.

6. 6. What have you learnt about technologies from the process of constructing this product? During the construction of this product I have learned the following: 1. I used adobe audition for the interview and review of my survey. 2. I used PowerPoint in order to conduct and plan my conclusion and evaluation. 3. I used blogger as a way of showing my course work . 4. I used slide share as a way of showing my evaluation, i haven't used this before and it was a good and new experience. 5. I used adobe Photoshop in order to design and produce my media product, with new skills to be more accurate such as “air brushing” and “pen tool”.

7. Air brushing BEFORE: AFTER:

8. 7 . Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? preliminary task: music magazine: when comparing my preliminary task to my actual product, it is very evident that i have progressed.

9. I feel I have improved a great deal in my practical skills. On my front page of my preliminary task i never blended the background with the foreground or the main image so it looked very unprofessional and tatty. Therefore it made it look less like a music magazine. However in my final product I learned from my mistakes and instead of using an image which is clearly not in the same picture frame, I chose to use a colour that suits the complexion of my artists in the main image. His made it look more professional and realistic. Furthermore, my contents page’s composition is much more organised and easy to identify different events because i have clearly put the ‘Features’ on one side and images on the other. Whereas in the preliminary task i juggled around with the placement of the text and imagery. My preliminary contents page isn’t a typical hip-hop magazine. The colour scheme I have chosen for my final product is a credit to the progress I have made in comparison to my preliminary task. The colours (lilac, white, black & navy blue) compliment each other and they match the complexion of my artist. They also cannot with the ‘Base’ in hip-hop music which is highlighted by my magazines masthead. However on my preliminary task I never thought of what effect the colours would have on the image of the artist or the overall impression of the magazine. This was present when i used colours like green, red and purple, which don't blend it well together. It also does not cannot with the theme of Preston manor’s colours . I feel I have also progressed in creativity as my masthead shows a great deal effort and unique composition. The effects and changes to the font shows my level of skill in Photoshop in making typography look crisp and professional in the image of real magazines such as ‘rolling stones’ and ‘mass appeal’. I have also learned how to make typography stand out with the use of blending options which you can then mainly use ‘outer glow’ , ‘inner glow’ and ‘drop shadow’. However I could not achieve these vital effects in my preliminary task. And lastly in my final product i used more pages to emphasize realism in the fact that real hip-hop magazines have more than 30 pages.