The document discusses visual hierarchy and page layout. It states that the most important text should be the biggest and highest on the page, such as the title. It also discusses using different text sizes, styles, colors, and positions to draw attention to key information and ensure the text flows properly for the reader. Positioning, variety in presentation, and reducing white space with colors also impact the visual hierarchy and professionalism of the layout.
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2. The most important
text needs to be the
biggest and highest
on the page. This is
often the title or
the place of
interest.
After a document is
uploaded, the type
tool needs to be
selected so you can
choose where exactly
the text is going to be
placed.
The text can be
altered in style and
size with these two
buttons.
3. The biggest size is seen as
higher up the spectrum and
considered to be most
important for the reader to
look at. The smallest is
located at the rear of the
page and this is less
important information that
needs to be read.
The size is not the only factor when looking at he visual
hierarchy and the levels of importance. Positioning is very
important as the text needs to flow from the readers eyes.
Having different weighted text and if it is presented in a variety
of ways.
4. Colour is also very important when looking at
the page layout as this makes the text stand out
more than they would on their own. This also
helps reduce the amount of white space on the
poster, making it look more professional and
that there is more content.
This background can be made by going into the
rectangle frame tool seen on the left hand side
of the page. This is to be dragged around the
page. Then the text is to be later added on top.
Once you have completed the colour
addition then you can move further on
the develop the poster. You can look at
where the text is positioned and alter it if
needs be.
5. When putting many techniques together the final
piece can look something similar to this. This has
included a variety of fonts and sizes as well as
looking into the position of the text, such as the
most important at the top and the contact details
through social media towards the rear of the poster.
A variety of styles have been used to the text such as
bold, semi bold, medium and italic.
This is after the poster has been
exported from InDesign and into a PDF
document. This can be considered as too
formal for a poster due to the text being
all in one column and just one colour
being used for the writing.
The date has been
made bold to show
significance to it. It is
designed to stand
out because it needs
to be read and not
missed out. This
contrasts with the
italic underneath,
this may be smaller
and less bold but still
is as important. The
use of different sizes
and fonts is to split
the information up.
