The document outlines the process for creating an ident, or identity, for a TV channel. It will be created in stages: first researching the theme of the channel, then developing storyboards for three ideas and choosing the best one. The chosen idea is for a romantic couple in a field who start to kiss but the girl runs away towards a power grid where electricity will spell out "The Grid". After filming with actors and a camera, the clips will be edited together using movie maker and after effects software to add special electric effects and bring the ident to life.