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Music video presentation. 
BY IMOGEN MCKEEVER
Song choice. 
 For my choice of song 
I’ve chosen Paia by Wild 
Ones. My artist goes by 
the name of Danielle 
Sullivan. The song is 
mainly based on 
nostalgia and a 
prominent dream that 
always seems to make 
it’s way into my 
character’s mind. 
 https://www.youtube.com 
/watch?v=_2WnA4j7NTM
Genre type/Audience 
 I’d like to think that the 
song I’ve chosen is the 
indie genre and my 
target audience would be 
those who enjoy going to 
festivals, who listen to 
bands such as Arctic 
Monkeys, Bastille, Tigers 
Jaw ect…The target age 
group I’d say that would 
focus around this type of 
genre would be the 
younger generation who 
age between their teens 
to early 20’s. However, It 
could range to other’s 
who are older who enjoy 
this type of genre.
Concept of my video. 
 The concept of my music video is the idea of loss the loss of someone important, and I plan to suggest 
that through the colouring of the shots which will be in black and white. In the video I plan for my 
character Laura to explore places that used to be an important experience for her. Then as a twist it 
turns out it was just a dream. The whole idea is narrative rather than performance.
Concept of my video. 
 During the beginning of the scene it opens with shots 
of a bike in motion fading in and out to match the 
sound of the harp playing in the song. As the song 
progresses we see the bike in the same position 
however have it look as if it is riding through different 
seasons, to suggest a progression of time. Then it will 
cut to the first location which will be a forest type 
location. My character will be pushing their bike along 
through a field and come to the entrance of the forest. 
She will rest her bike up against the gate lead to the 
forest and begin to make her way through, exploring 
all the places she used to spend time with the person 
she had lost. Then she will come to a tree swing and 
begin to reminisce in all the memories held there and 
the song begins to get a little faster so I plan to make 
the shots of the tree swing move rather rapidly to suit 
the tempo of the song. Then she will get on the tree 
swing and swing back and forth beginning to think of 
all the good time she’d experienced. The it will cut to a 
small bonfire with the light reflecting on her face. 
During the first sequence I also plan to add images 
around the location to get an idea of where she is and 
from the second location to give the suggest that there 
are other locations.
Concept of my video 
 After this it will then cut to the second location of a canal during winter time. The shot will 
open with a long shot of my character riding along the canal, a reflection of her bike will 
appear within a mirror and then it will cut to her coming to a stand still next the the canal 
boarder. It will then cut to a close up shot, from side on of her taking in all of the view. In 
between the shots there will be cut away shots to establish the location. My character will 
then get back on her bike and continue to ride away and it will cut to the next shot.
Concept. 
 Once she gets in there will be 
different shots of her relaxing is 
the water, with cut away shots of 
the water fall and the things that 
are running along with the current 
of the water. She will then look 
into the camera an brush her wet 
hair back and take a deep breath. 
Then near the end the song gets 
faster so I plan to merge all the 
shot together as the songs gets 
faster and there will be a fast 
sequence of shots before the end 
comes
Concept 
 The end will have a slight 
twist which is her waking up 
in bed as if it was a dream 
to suggest she is 
subconsciously aching 
about the person she’s lost 
and hasn’t been dealing 
with it too well. The ending 
links with the lyrics of the 
song which say “I’ve had 
this dream before, I wish I 
had it more” It suggests a 
sense of déjà vu and 
nostalgia.
Lyric sample 
I’ve had this dream before 
I heard you at the door 
You took my bag and suit 
I’ll wait out by the car, the sun shone on your arm 
You beckon me into 
While kneeling on the floor 
I never wanted more 
Above a hawk does call 
I went with heavy heart 
I’ll never leave you lost where we are bound to go 
You are the only one to do it right 
Oh baby, now you know 
Oh baby, now you know 
Yeah, you’re the only one to do it right 
Oh baby, now you know 
I won’t hide, I won’t fight 
You make it whole 
You’re the only one to do it right 
Oh baby, now you know 
Oh Oh Oh 
I’ve had this dream before 
I wish I had it more 
I think you have it too 
The whole Idea of my video is the sense of 
loss and the nostalgia of the places and the 
memories that they bring with them. The 
lyrics suggest event have already 
happened and it’s a sort of déjà vu. A 
particular line fits in with my ending which 
is “I’ve had this dream before, I wish I had 
it more” and to finish the video off my 
character wakes up in her own bed as if it 
was a dream/déjà vu accept she’s lonely 
rather than having someone to enjoy those 
moments with her.
Influences. 
 My influences for this 
video come from another 
A2 video. The black and 
white colouring of the 
shots really influenced my 
idea. I enjoy the way they 
looked because it really 
set the mood of the video. 
It also gave me ideas in 
terms of not just keeping 
the video shots 
continuously character 
based. Almost every shot 
with the character in was 
made up with my cut 
away shots to set the 
scene and give the idea of 
being “triped out”. 
https://www.youtube.com/ 
watch?v=7hCycikFiGE
Costume influences 
 For my costume 
influences I got a lot 
of costume ideas 
from the indie type of 
look e.g plaid shirts, 
ripped jeans, doc 
martens, checkered 
red scarfs, bobble 
hats, bags ect…. 
 Although the coulour 
of the clothes won’t 
really matter within 
the video I think it’s 
important to have a 
certain look to suit the 
genre.
Conventions I will use. 
 I’ve decided to use 3 of Andrew Goodwin’s 
conventions because I feel they are the most 
suitable for my video. 
 I plan to use the first convention of the relationship 
between the lyrics and the visuals. The beginning 
scene will fade in and out to match the sound of the 
harp playing and then every scene after that will 
change upon the beat of the song.
Conventions 
 The second convention I plan to use is also the 
difference between the lyrics and the visuals, I want 
the visuals to be more of a metaphor for the lyrics 
rather than an exact match. The narrative element 
will be able to tell the story more than the lyrics.
 The third convention I plan to 
used is the third ideology 
which is iconography. The way 
my character dresses up and 
the props they use will really 
set a certain look for them and 
will make the recognisable. 
The element that will make 
them easier to recognise will 
be the use of a bike in my 
video,CD and poster. It will 
have a constant appearance.
And, finally I plan to use 
predominance of the close 
up to make the emotion of 
the lyrics show through my 
characters expression. The 
close up shots will also show 
where the main focus is, 
which is of my performer.
How will I use the forms for the performer? 
 My locations will set the look of 
the genre which is indie and 
there will be multiple locations 
included, such as a viaduct, a 
canal and a forest in no 
particular order. To se the scene 
I will use a mixture of cut aways, 
pan movement , close ups and 
extreme close ups just to give 
and idea of what’s going on in 
each scene and what’s around 
the character. The lyrics and the 
visuals and the difference 
between them will allow me to 
use one of the 7 conventions 
which is the difference between 
lyrics and visuals. I’m going to 
manipulate that into the idea of 
memoires. 
 Finally, the editing will allow me 
to put all of the elements 
together and I will be able to set 
the effects once the video is 
completed to get the overall 
indie/grunge look.

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Music video presentation2

  • 1. Music video presentation. BY IMOGEN MCKEEVER
  • 2. Song choice.  For my choice of song I’ve chosen Paia by Wild Ones. My artist goes by the name of Danielle Sullivan. The song is mainly based on nostalgia and a prominent dream that always seems to make it’s way into my character’s mind.  https://www.youtube.com /watch?v=_2WnA4j7NTM
  • 3. Genre type/Audience  I’d like to think that the song I’ve chosen is the indie genre and my target audience would be those who enjoy going to festivals, who listen to bands such as Arctic Monkeys, Bastille, Tigers Jaw ect…The target age group I’d say that would focus around this type of genre would be the younger generation who age between their teens to early 20’s. However, It could range to other’s who are older who enjoy this type of genre.
  • 4. Concept of my video.  The concept of my music video is the idea of loss the loss of someone important, and I plan to suggest that through the colouring of the shots which will be in black and white. In the video I plan for my character Laura to explore places that used to be an important experience for her. Then as a twist it turns out it was just a dream. The whole idea is narrative rather than performance.
  • 5. Concept of my video.  During the beginning of the scene it opens with shots of a bike in motion fading in and out to match the sound of the harp playing in the song. As the song progresses we see the bike in the same position however have it look as if it is riding through different seasons, to suggest a progression of time. Then it will cut to the first location which will be a forest type location. My character will be pushing their bike along through a field and come to the entrance of the forest. She will rest her bike up against the gate lead to the forest and begin to make her way through, exploring all the places she used to spend time with the person she had lost. Then she will come to a tree swing and begin to reminisce in all the memories held there and the song begins to get a little faster so I plan to make the shots of the tree swing move rather rapidly to suit the tempo of the song. Then she will get on the tree swing and swing back and forth beginning to think of all the good time she’d experienced. The it will cut to a small bonfire with the light reflecting on her face. During the first sequence I also plan to add images around the location to get an idea of where she is and from the second location to give the suggest that there are other locations.
  • 6. Concept of my video  After this it will then cut to the second location of a canal during winter time. The shot will open with a long shot of my character riding along the canal, a reflection of her bike will appear within a mirror and then it will cut to her coming to a stand still next the the canal boarder. It will then cut to a close up shot, from side on of her taking in all of the view. In between the shots there will be cut away shots to establish the location. My character will then get back on her bike and continue to ride away and it will cut to the next shot.
  • 7. Concept.  Once she gets in there will be different shots of her relaxing is the water, with cut away shots of the water fall and the things that are running along with the current of the water. She will then look into the camera an brush her wet hair back and take a deep breath. Then near the end the song gets faster so I plan to merge all the shot together as the songs gets faster and there will be a fast sequence of shots before the end comes
  • 8. Concept  The end will have a slight twist which is her waking up in bed as if it was a dream to suggest she is subconsciously aching about the person she’s lost and hasn’t been dealing with it too well. The ending links with the lyrics of the song which say “I’ve had this dream before, I wish I had it more” It suggests a sense of déjà vu and nostalgia.
  • 9. Lyric sample I’ve had this dream before I heard you at the door You took my bag and suit I’ll wait out by the car, the sun shone on your arm You beckon me into While kneeling on the floor I never wanted more Above a hawk does call I went with heavy heart I’ll never leave you lost where we are bound to go You are the only one to do it right Oh baby, now you know Oh baby, now you know Yeah, you’re the only one to do it right Oh baby, now you know I won’t hide, I won’t fight You make it whole You’re the only one to do it right Oh baby, now you know Oh Oh Oh I’ve had this dream before I wish I had it more I think you have it too The whole Idea of my video is the sense of loss and the nostalgia of the places and the memories that they bring with them. The lyrics suggest event have already happened and it’s a sort of déjà vu. A particular line fits in with my ending which is “I’ve had this dream before, I wish I had it more” and to finish the video off my character wakes up in her own bed as if it was a dream/déjà vu accept she’s lonely rather than having someone to enjoy those moments with her.
  • 10. Influences.  My influences for this video come from another A2 video. The black and white colouring of the shots really influenced my idea. I enjoy the way they looked because it really set the mood of the video. It also gave me ideas in terms of not just keeping the video shots continuously character based. Almost every shot with the character in was made up with my cut away shots to set the scene and give the idea of being “triped out”. https://www.youtube.com/ watch?v=7hCycikFiGE
  • 11. Costume influences  For my costume influences I got a lot of costume ideas from the indie type of look e.g plaid shirts, ripped jeans, doc martens, checkered red scarfs, bobble hats, bags ect….  Although the coulour of the clothes won’t really matter within the video I think it’s important to have a certain look to suit the genre.
  • 12. Conventions I will use.  I’ve decided to use 3 of Andrew Goodwin’s conventions because I feel they are the most suitable for my video.  I plan to use the first convention of the relationship between the lyrics and the visuals. The beginning scene will fade in and out to match the sound of the harp playing and then every scene after that will change upon the beat of the song.
  • 13. Conventions  The second convention I plan to use is also the difference between the lyrics and the visuals, I want the visuals to be more of a metaphor for the lyrics rather than an exact match. The narrative element will be able to tell the story more than the lyrics.
  • 14.  The third convention I plan to used is the third ideology which is iconography. The way my character dresses up and the props they use will really set a certain look for them and will make the recognisable. The element that will make them easier to recognise will be the use of a bike in my video,CD and poster. It will have a constant appearance.
  • 15. And, finally I plan to use predominance of the close up to make the emotion of the lyrics show through my characters expression. The close up shots will also show where the main focus is, which is of my performer.
  • 16. How will I use the forms for the performer?  My locations will set the look of the genre which is indie and there will be multiple locations included, such as a viaduct, a canal and a forest in no particular order. To se the scene I will use a mixture of cut aways, pan movement , close ups and extreme close ups just to give and idea of what’s going on in each scene and what’s around the character. The lyrics and the visuals and the difference between them will allow me to use one of the 7 conventions which is the difference between lyrics and visuals. I’m going to manipulate that into the idea of memoires.  Finally, the editing will allow me to put all of the elements together and I will be able to set the effects once the video is completed to get the overall indie/grunge look.