This report summarizes the group's decision to use a formal client brief for their proposal. They researched different brief styles and all individually wrote formal briefs. A formal brief keeps the communication simple, straight to the point and includes necessary project details. The group's brief layout places the project introduction and description at the top, followed by details on marketing, target audience, equipment and timeline. This organized structure makes each section easy to find. A formal brief style maintains a professional distance between the employee and client, ensuring the project stays on track and meets deadlines rather than becoming too casual. This professional approach was chosen to successfully complete the promotional video for the college.