The document outlines a 17 session process for researching, planning, producing, and gathering feedback on a television ident. Key details include: Session 1 involved initial online and TV research of ident styles. Session 3 completed documentation of research findings. Session 6 saw a proposal assembled for a suite of idents. Sessions 9-14 covered producing the ident by filming, editing, adding sound/music. Session 15 involved screening the ident and gathering audience/client feedback.