2. EXPLAIN THE PRINCIPLES OF EFFECTIVE
COMMUNICATION
There are three main principles.
General communication skills
Interpersonal skills
Written communication skills
These principles help everyone in the working environment to
communicate efficiently

3. GENERAL COMMUNICATION SKILLS
General communication skills involve understanding cultural
differences, finding ways to engage an audience and being able to
adapt to a situation for example being able to speak to people around
you fluently.

4. INTERPERSONAL SKILLS
Interpersonal skills are the use of language and how you overcome barriers
to effective communication.
For example if you go on holiday you may take a book that has common
phrases to use in that specific country

5. WRITTEN COMMUNICATIONAL SKILLS
Written communication skills contain learning organisational guidelines
and overcoming barriers to effective communication
For example a employee being able to use their persuasive language to
negotiate better deals for their business

6. INTERPERSONAL SKILLS
Interpersonal skills are how you interact with others around you. It shows
how you relate to others.
For example the use of body language can be very effective when it comes
to first impressions

7. POSITIVE LANGUAGE AND NEGATIVE LANGUAGE
When using positive and negative language you need to make sure that you
are using it in the right place and the right time, this is because it is
crucial as it can show how effective your communicational skills are.
For example when assessing someone else’s work you need to make sure
that are not being rude and just giving them negative feedback but
however you have to give the constructive criticisms.
Being positive is a good way in communicating with other around you as it
shows that you are positive in the way you speak but also it makes
people want to actually listen to you. However using negative language
can be very bad as it shows you are not a behaving in a professional
manner but also it can offend people which hurts their feelings.

8. ACTIVE ENGAGEMENT
Active engagement is where you are constantly getting yourself involved
with conversations or discussions with other people, this is very
valuable as it shows that you are able to communicate effectively.
Some methods of active engagement is by nodding to the person who is
speaking to you, this is because it shows that you are paying attention
to the other person
Another good method of active engagement is when someone is talking to
you and you don’t want to look at their face just concentrate on either
their ear or nose as they will think that yeah this person is actually
looking at me and paying attention to what I am saying.

9. COMMUNICATION IN WRITING
Written communications skills include
Organisational guidelines and procedures
Spelling and grammar
Technical problems with communication

10. ORGANISATIONAL GUIDELINES AND PROCEDURES
Many businesses or organisations have written procedures and guidelines
that they define and that they expect all employees to observe their
businesses level of professionalism. For example there are rules that
are known as the House Style. This includes guidelines and fonts to be
used.
Left Margin – 3cm
Right Margin – 2.5cm
Top Margin – 4cm
Bottom Margin – 2cm
Justification – Full
Indentation – Blocked Style
Line Spacing – 1.5

11. SPELLING AND GRAMMAR
In this modern age all computers have word processing software that
includes up to date spelling and grammar, now this means that there is
no excuse for for little silly mistakes that can make a brilliant piece of
coursework such as this one into a bad piece of coursework.
If your spelling or grammar is not up to GCSE levels then it shows that you
are not bothered about how you write as it shows that you have no level
of competence, this looks bad on you and it can give the organisation a
bad name