Fictional videos are based on made-up stories and aim to maintain a sense of realism through believable narratives, characters, lighting, camerawork and dialogue delivery by actors. The target audience for fictional movies like Indiana Jones is typically younger audiences but can also attract older fans of any source material. These movies entertain audiences by transporting them to an imaginary world. Factual videos like the BBC documentary "The Life of Mammals" present non-fiction information about real events, people and nature to primarily educate middle-aged viewers. Promotional videos advertise products through sponsored messages using techniques like relatable spokespeople, catchy jingles and settings tied to the item to interest target customer demographics.

1. Fictional Videos
Fictional videos are something
that is based on fictional
stories , incident or narrative.
it’s basically made up by
people.
Fictional videos or movies rarely
deviate from the
predetermined behaviours and
lines of the classical style of
screenplay writing to maintain a
sense of realism.

2. Indiana jones and the riders of the lost ark
 It is an famous American action adventure movie with stock and
stereotypical characters. It is a classic movie . It follows the stereotypical
storyline with a brave and honest hero going on an adventure and has
to face a lot of difficulties and fight evil.

3. Indiana jones and the riders of the lost ark
 Target audience
 Fictional movies are usually aimed at younger
audience as the movies are fictional , so it is
easy convince them the reality of the movies.
 Usually the target audience of a fictional movie
are teenagers or people aged under 18 , but
sometimes the movies are aimed at older
audiences too
 Indiana jones and the riders of the lost ark is
aimed at both younger and older audience as
it’s books were really famous and successful.
Because of the popularity of the books , this one
can draw the attention of people from different
age groups.
Fictional videos

4. Fictional videos
Representation and Stars
 As fictions are made up, the videos are
made realistically for the viewers to get that
real life feeling. Believable narratives and
characters help to convince that the
unfolding fiction is real.
 Lighting and camera movement have
increasingly become important among
other cinematic elements in the movies.
 Great detail goes to the screenplay of the
narratives.
 Actors deliver dialogue in a believable way
to peruse the made up realism.
 The role of Indiana jones is played by
Harrison ford , a famous Hollywood actor
who was starred in star wars as well, so he
has a wide fan following from the
beginning.

5. Fictional video
purpose
 The purpose of the movie is to entertain.
 To make the audience imagine

6. Fictional videos
Indiana jones and the riders of the lost ark
Genre
 American action adventure movie
 Western
 Mystery

7. Factual videos
 A factual video is a non-
fiction text that
documents actual events
and people. Usually
factual videos are
documentaries.
 Documentaries are non-
fictional motion picture
intended to document
historical record,
education, some aspect
of reality.

8. Factual Video Clip- BBC’s “The Life of Mammals”
 “The Life of Mammals” is a nature
documentary series written and
presented by David Attenborough.
It was first transmitted in the United
Kingdom from 20 November 2002
 The documentary shows the study
of evolution and habits of mammals
species.
 The series was produced by BBC’s
NATURAL HISTORY UNIT in
conjunction with Discovery channel.

9. Target Audience
 Documentaries can attract
both young and old
audience.
 Most of the viewers of
factual videos are aged
between 30-50.
 So most of the viewers are
middle aged people……more
likely to be men.

10. Factual videos
Representation
Like photography, documentaries are a representational medium: They record and
occasionally reconstruct the everyday reality viewers typically cannot experience
themselves. Because photography is an indexical sign signifying truth, audiences
understand the documentary, a moving photograph, to signify truth also.
Furthermore, a representation is not the same object as the reality it represents. When
screening a documentary, the audience is not watching reality, but a recorded
representation of what it once was
 Documentary construction can be
divided in two halves: filming and
the narrative. The latter
complements the former and is
composed of interviews or a “voice of
God”narration.
 The documentary is represented as
close to real life with the presenter
vocaling the situation.

11. Narrative
It depicts the life and evolution of the mammals.
Genre
 Documentary
 Survival
 Reflecting real life

12. Purpose
 The purpose of a factual video is to give
information
 To show the people living a different lifestyle from
us
 to show Important issues of the current world
 To show Harsh reality
 To recreate a historical event

13. Promotional Videos
The term promotional video may
refer to:
Corporate video
Music video
Trailer (promotion)
 It is an audio and visual form
of marketing communication that
employs an openly sponsored, no
personal message to promote or sell
a product, service or idea.

14. Promotional Video
Fairy Liquid Advert
It is a commercial video produced
in 1991 to promote the company’s
dish wash.
Target audience
The target audience of this
promotional video are housewives,
who would use this product.

15. Purpose
The purpose of the video is to
promote the product in a way that
makes housewives or target
audiences interested
Genre
 Promotional video
 Commercial video
Stars
The actors are not that famous.
Narrative
A dish washer is being promoted
through a guessing game between a
mother and a daughter.
Representation
1.Dialogues are directly or indirectly
linked to the product or the idea being
promoted.
2.A housewife is talking to whom target
audiences can relate.
3.She is talking about the liquid being
harmless to hands , trying to gain the
attention.
4.Back ground music is used
5.Set in a normal everyday household.