2. What are they for and where are they
usually seen?
■ Film posters are a form of promotion for a film.
■ They are commonly seen on buses, billboards, bus stops, in train stations and cinemas.
■ Any poster is used as a form of advertising and will be aiming to catch the eye of the
target audience.
■ The genre I have chosen to look at is Drama, these posters can sometimes use stars
but typically have an artistic element that creates a sense of mystery around the film.
3. The film focuses on
AmyWinehouse's
life.The focus of the
photo in this poster
shows her signature
tattoo and lip
piercing.This poster
is using this as a
symbol to the focus
of the film.
The title is in block
capitals and the
bright pink colour is
eye catching to the
audience.
The poster provides
the website, this
allows those that are
curious
This includes
previous awards the
director has won
prior to the making
of this film.
The release date tells
the audience when the
film will be in cinemas
so they know when to
go and watch the film.
There is also a small
caption that gives us a
clue to the narrative
focus of the film.
4. This small slogan alludes
to one of the main
themes in the narrative
while still giving the
audience a sense of
mystery.
The dark colours used on
this particular film poster
is symbolic to the dark
themes of the film.The
image of the little girl
tied to a chair gives the
poster shock factor
which can attract an
audience.
From the shock factor
given through the use
of the image, the
attachment of the
statement ‘based on a
true story’ creates
interest in the audience
as they become
intrigued in the reality
of a shocking situation.
Directors name
– if the director
is well known,
people may
want to see the
film based on
who made it.
The title is in
yellow to attract
the audience as it
stands out from
the dull nature of
the rest of the
poster.
5. Release date – informs
audience of when they can
see the film.
The image consists of
contrasting filters, setting the
mood of the storyline as the
images change from vibrant
colours to dull.The images are
also just snippets from what
appears to be a panorama
style set of shots. It almost
takes form of a collage as the
images appear to merge well
together as they form a new
image in the centre.
The actors name
can be placed on
a poster to
attract the fan
bases of
Hollywood stars
such as Nicole
Kidman.
The use of the title with this
slogan is a reference to Alice
InWonderland as her entrance
into her new surroundings was
swift and not thought
through, through the rabbit
hole.This reference gives the
audience something familiar
for them to associate the film
with, even though this film is a
horror, this ‘safe’ anchoring to
another story allows the
audience to be effectively
shocked when they see the
film.
6. This shows the film is
recommended by reviewers so
that the audience feel like the film
is worth watching.
The star’s name is
placed above the film
title so they are
recognised for their
work on the film and
attract a fan base.
The image links to
the title of the film
and is symbolic to
the destruction in
its narrative.
7. This poster includes
reviews showing
that the film is
highly thought of by
critics and this
becomes a selling
point for the film.
Award shows
the film has
become
acclaimed and
suggests its
success.
The title and images
give no clue to the
films narrative but
the dark colour
scheme alludes to its
themes.This creates
mystery and
generates interest in
the audience,
The credits commonly appear at the
bottom of the posters to show who the
main cast and crew were as well as the
production company and distributors.
