The document outlines a marketing campaign for the charity "House for Hunger" that aims to tackle world hunger. The campaign will include advertisements on June 10th, August 10th, and October 10th in various locations including outside a Head store and in Billboard and DJ magazines. The campaign message is to persuade people to donate to support the charity's work. Legal and ethical considerations for the campaign include truth in advertising and avoiding obscene or libelous materials.

1. Task 19
Presentation of
Ideas

2. Task 14
 Product:
 We are producing a campaign for the charity “House for Hunger”. House for Hunger is a
charity that helps the issue of world hunger
 Target Audience:
 House for Hunger’ target audience will be anyone who would be willing to give money to a
charity tackling world hunger.
 Campaign Message:
 My campaign message would be to persuade people and charities to donate to this charity
to support the people involved within this charity.
 Launch Date:
 The launch date will be on the 10th June 2014
 Schedule of Advertisements:
 The first advert will be on the 10th June 2014
 The second advert will be on the 10th August 2014
 The third advert will be on the 10th October 2014
 Location of Advertisements:
 One of the locations for my advertisements will be outside the Head store in the golden square
 Another will be in Billboard Magazine
 The third will be in the DJ Magazine

3. Task 14
 Legal and Ethical issues:
 The legal and ethical issues are the truth in advertising, making it suitable for all audiences, not
using any obscene material and avoiding any libellous or slanderous material.
 Code of Practice:
 The codes of practice will be:
 Compliance
 Recognition of marketing communications
 Misleading advertising
 Harm and offence
 Children
 Privacy
 Political advertisements
 Sales promotions
 Distance selling
 Database practice
 Environmental claims

4. Task 15
 Task 15 – Plans for Campaign
 Slogan – The energy in our music is what engenders
feelings of positivity and exuberance in the
hundreds of thousands of fans who come to
our shows.
 Typography – I will use the font Super Mario Bros Alphabet for my slogan in
the font size 80.
 House for Hunger

5. Task 16

6. Task 17

7. Task 18