Unilever Rebranding Presentation

1. By Jack Gray
Rebranding
Presentation

2. Unilever
• Unilever is a British-Dutch
transnational consumer goods
company co-headquartered in
London, United Kingdom and
Rotterdam, Netherlands.
• Its products include food and
beverages (about 40 per cent
of its revenue), cleaning
agents, beauty products, and
personal care products.
• It is Europe’s seventh most
valuable company. Unilever is
one of the oldest
multinational companies; its
products are available in
around 190 countries.
https://www.unilever.co.uk/

3. • Marmite is a British food spread produced by Unilever.
Marmite is made from yeast extract, a by-product of beer
brewing. Other similar products include the Australian
Vegemite (the name of which is derived partly from that of
Marmite), the Swiss Cenovis, and the German Vitam-R.
• Marmite is a sticky, dark brown food paste with a distinctive,
powerful flavour, which is extremely salty. This distinctive
taste is represented in the marketing slogan: "Love it or hate
it." Such is its prominence in British popular culture that the
product's name is often used as a metaphor for something
that is an acquired taste or tends to polarise opinions.
https://www.unilever.co.uk/brands/food-and-drink/marmite.html

4. Marmite Advert Linked to this picture is an advert that
was released in 2007 for Marmite.
Shown in the advert is Paddington
bear, getting up to no good as usual.
This advert would of aired around
lunchtime, or breakfast. This would
have been done to suit when people
are hungry or peckish.
The target audience for Marmite
primarily is for older people, and the
secondary audience would be for
younger people. Marmite is an
acquired taste, and it shouldn’t be
eaten under the age of about 8 in my
opinion.

5. Marmite Advert The primary demographic for Marmite
is both men and women.
I think that parents are also targeted
by marmite, as it can be used in
sandwiches, on toast and among many
other recipes.

6. Marmite Advert
The inclusion of Paddington bear in the
advert was a good idea, and still is.
Paddington is a well known and loved
character.
He is not only known by older
generations through the drawings,
books and animations by Michael
Bond.
Younger generations know him via the
2014 film entitled ‘Paddington’
directed by Paul King, and also via the
2017 film ‘Paddington 2’ also directed
by Paul King.

7. Marmite has an ongoing theme of ‘Love & Hate’. This is the idea
of the public and customers enjoying or disliking the product. As
stated previously, marmite is an acquired taste.
I intend to include this theme in my advert, as it has become a
slogan for the product, and would be wrong to not include it.
I personally love marmite, I enjoy how it tastes on toast and
similar items of food. I hope to include my love for it in the
advert.
MY IDEA:
The idea for my advert is to go through a
group of people; old, young, male and
female. And have them say whether
they love or hate marmite.
The background will be white, and they
will be sat in the centre of the screen. At
the end of the advert, a selection of
Marmite products will be shown on a
platform, with a white backdrop. The
Unilever logo will then slide into view
from the top right hand side of the
screen.
A narrating voice, of a male, will then
say “Love it? Hate it? Just don’t forget
it.” Then, towards the right hand side of
the screen a message will show saying
“Search ‘Marmite Neglect’”

8. AN EXAMPLE OF
THE END OF MY
ADVERT:

10. LOVE IT
JUST DON’T
FORGET IT
HATE IT

11. • The Broadcasters' Audience
Research Board (BARB) is
the organisation that
compiles audience
measurement and
television ratings in the
United Kingdom. It was
created in 1981 to replace
two previous systems
whereby ITV ratings were
compiled by JICTAR, whilst
the BBC did their own
audience research.
The table to the
left is of BARB’s
research of the
weekly viewing
summary, this
being the week
of 18-24
February 2018
https://www.barb.co.uk/