2. About The Campaign
Product
The charity I am using for my campaign is called British Red Cross.
Target Audience
My target audience is for students aged 16-18. This is my target audience because the type of fashion I will be
using in my campaign will be affordable for students and more of a suitable style for them also.
Campaign message
My campaign message will be that students all around the world may not be able to afford high street prices,
but when shopping at British Red Cross you could buy a whole outfit for the same price as one item from a high
street shop.
Launch Date
My Launch date is 16th February, I have chosen this date because it is during in London fashion week. I think
that if I make the launch date for my campaign during the biggest fashion week in the world I think it would
make my campaign stronger.
Schedule of Advertisements
My First advertisement will appear on the 26th of January and will be shown in the public eye for 1 week. The
second advertisement will be shown on the 2nd of February and will also be shown for 1 week, and finally the
third advertisement will be shown on the 9th of February and will finally be shown for a week.
3. Location of advertisements
The location of my advertisements will appear around Priestley College because students around my target audience will
be able to see them; also it will be appearing near bus stops around the location of Priestley College. It will also be on the
side of buildings and in shop windows to push students around the area to start shopping in British Red Cross
Legal and ethical Issues
My legal and ethical issues would include the following:
Copy right – I would need to be aware of the Copyright Law when advertising my campaign, this is because I wouldn’t be
able to take or steal anything from another campaign advertisement
Obscenity Law – I would have to include the obscenity law, this is because when adverting for a reputable charity would
be morally wrong.
Trademarks – I would need to be aware that no trademarks from other companies are not included on my advertisement.
Offensive Material – Using Offensive material would be a legal issue I would be able to be biased to anyone to do with
Age, Gender, and Race.
Discrimination – I would also not be able to discriminate towards anyone in my campaign this could also be for age or
gender.
Libel – The Libel law would be included because I would be able to write anything untrue about the charity in my
advertisement.
Code of Practise
The code of practice applies to posters and because I would be advertising my campaign in the form of posters the code
does apply to my campaign, The rules for my advertisement campaign must be responsible, must not mislead, or offend
and there are specific rules that cover advertising to children and ads for specific sectors like alcohol, gambling, motoring,
health and financial products and charity work. The central principle for all marketing communications is that they should
be legal, decent, Honest and truthful. All marketing communications should be prepared with a sense of Responsibility to
consumers and society and should reflect the spirit, not merely the letter, of the Code.
4. My plans for my campaign
Slogan
“Together we can change the price of high fashion”
Typography
Font name – Levi Brush
Colour Scheme - Red and White
5. Picture Plans
On this image I will
have my Slogan at the
top and the logo in the
bottom right hand
corner.
On this image I will have the slogan in
the top corner in large a large font with
the logo in the bottom right hand corner.
The slogan is going to but the top of
the models head and the logo in the
bottom right hand corner.
6. My Sketches
Here are some sketches of how my Photography Campaign picture shall look.
7. Dates and Prices
Date of Photo-shoot
The date of my Photo-shoot will be on the 24th of January.
I will be editing my pictures on the 28th of January.
Dates for Production
My dates for Productions will be on Wednesday 29th of January.
Budget
SLR - £299
X2 Models - £320
Catering:
Chinese Chicken Salad - £ 10.95
Croissant Sandwiches - £ 10.50
Deli Sandwich Basket -£ 11.50
Gourmet Mini Sandwiches - £ 11.75
Gourmet Sampler -£ 12.25
Ultimate Sub Stars - £ 9.50
Total: £ 66.45
Photographer - £ 91.50
