The document analyzes six photographs taken by photographer Dimitris Theocharis for various advertising and magazine campaigns. For each photo, it describes the theme, composition, techniques used, and strengths and weaknesses. The photos were taken in a studio setting and feature models promoting products or styled for fashion magazines. They utilize black and white editing and lighting to draw attention to the subjects and fit the mood of the campaigns.

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Unit 57: Photography and
Photographic Practice
Research of other photographers
work (P1, M1, D1)
Photographer: Dimitris Theocharis (Studio Work Photography)
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Theme or focus of images
A. The photo was taken in a studio it was taken for the Hasselblad Lunar 2013
Campaign. It’s a model stood with the photo taken from waist up it has been edited
so that it’s black and white. He’s holding a camera but not in then normal way he’s
been positioned so that he’s holding the strap that you use it around your neck so
you don’t have to hold the camera whilst it rests on his shoulder. He’s adverting the
camera so he’s wearing plain clothes so you focus on the camera instead of his
clothing and because he’s a model people will associate the camera with attractive
people, it looks like there has been lighting used because the background is a light
grey colour.
B. This photo was taken in a studio it was taken for the Hasselblad Lunar 2013
Campaign which is to advertise a camera. It’s a female model holding a camera to
face the camera that is taking the photo so you can see it but also if you advertise
the camera with a model people will be attracted to the product and find it different
to normal camera adverts.
C. This photo is of Sophie Ellis Bextor a singer the photo is for Schon! Magazine this is

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just a portrait picture which has been edited in black and white which gives it a cool
effect because it goes with the way she’s styled, the plain grey background makes
you focus on her and what she’s wearing it’s a simple picture of her for a magazine
shoot the normal type you would find in a magazine which is next to a celebrity
interview.
D. This photo was taken for the fashion magazine Homme Style SS13 he’s been styled
to fit a certain theme in their magazine its plain black white and grey which gives it a
certain look that suits fashion type photos it’s been taken in a studio with the
background and the lighting but he’s posing like he’s been told to stand like that.
E. The photo had been taken for the fashion magazine Homme Style SS13 its again
going along with a theme which the magazine or photographer has chosen to go
with its two male models styled with similar clothing and hair but different patterns
and shapes they have been positioned in a certain way to give it an edgy strange
fashion like look.
F. This is also been taken for the fashion magazine Homme Style SS13 this is
completely different to the other photos because its colourful he has a clouded back
drop and has coloured lights facing him a couple different colours and a smoke or
powder thrown on him and the photo has been taken to capture the smoke or
powder surrounding him.
Composition
A. The photographer as taken the picture from waist up he has chosen to include the
camera, positioning it in a random place so you look at it, they are using a attractive
model so then you see him with this product and want this so you can be like him
they have chosen not to include much of his outfit because you wouldn’t be paying
attention to the camera which is what the campaign is about.
B. The photographer as chosen to zoom out a bit more than the other picture he’s
now got he model to hold the camera centred and facing towards the
photographer again they are using an attractive model to advertise the product it
will attract people to the photo and they will want to find out what its for.
C. The photographer has zoomed in and gone for a portrait shot, it looks like she’s
been told to pose for the photo because she has her hand up on her collar he’s
chosen to only include the top part of her body and hasn’t included the rest of her
outfit because she is a celebrity its more important to see who it is rather than what’s
she’s wearing if its next to a interview in a magazine.
D. The photographer has zoomed out all the way so he has captured his whole body,
what he’s wearing and the position. He’s been told to stand in a certain way he’s
included everything in the photo even having space around him. The only thing I can
think of that he hasn’t included is the one side of his face because he’s facing in on
direction.
E. The photographer hasn’t zoomed out fully but hasn’t zoomed in much it includes
the body from the waist up and doesn’t include their legs the lighting gives off a
reflection from the glasses they are wearing. The way they are stood like statues gives
it a retro look along with what they are wearing. He has framed them so they fit just
within the border with a slight gap around them. They are slightly mirroring each
other. Overall it looks like it would go really well it a fashion magazine because of how

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unusual it looks.
F. The photographer has shot from the waist up but it looks like he’s sat down because
he has his knee in shot as well, he is framed perfectly in the middle and its slightly
zoomed in the lighting brings out the colours even more the backdrop is patterned
also. The photographer has included mostly everything apart from he hasn’t included
the bottom half of the photo. I think he’s done this to get the effect of the model
coming up out of the smoke or that he’s been sat hidden in It.
Techniques used
A. The shutter speed is average because the photo has both dark and light colours,
the depth of field is that nothing is in the background but in the foreground is the
model who is the main focus of the photo including the camera he’s adverting, the
rule of three is the main reason of the photo is the camera and that being slightly
centre is one of the first things you look at.
B. the shutter speed is average because you can see the photo perfectly and its in
black and white, the depth of field is there is nothing in the background other than a
plain grey/black back drop but in the foreground is the model holding the camera,
rule of three the centre of the photo is the camera which is the thing that the photo
has been taken for which is a good thing.
C. the shutter speed is average nothings to bright and nothings to dark, the depth of
field is that the singer is in the foreground and it being taken in a studio is that there
nothing you can about the background because there isn’t anything in it, the rule of
three is that you would thing that her face was centred but her chest is more centred
than anything else.
D. this photo seems to be a little darker than the rest but it could be due to the shutter
speed being slower or it could be because its edited black and white, the depth of
field is that there’s isn’t anything in the background and nothing much in the
foreground he’s middle, the rule of three Is that his centre of the image.
E. this again seems darker than the rest but it could be due to the shutter speed
being slower or the editing, there isn’t anything in the background, rule of three is that
the clothing is in the middle/centre of the photo which is important for a fashion
magazine.
F. shutter speed is average nothings to dark or to light the depth of field is that the
background is blurred you cant really make out what the backdrop has on it but in
the foreground is his knee which is perfectly in focus, rule of three is that his chest is
centre this shows he perfectly framed.
Strengths & Weaknesses
A. The strengths it’s that it’s different to other camera campaigns and the way the
photo had been set up and styles.
The weaknesses are that there isn’t much focus on the camera its self which is the
main subject in the photo also because it’s in black and white you can’t really see
much of the camera if the camera had colour you wouldn’t know due to the black
and white

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B. The strengths again are that it’s different to other camera campaigns and the way
the photo had been set up and styles.
The weaknesses again is that there isn’t much focus on the camera its self which is the
main subject in the photo also because it’s in black and white you can’t really see
much of the camera if the camera had colour you wouldn’t know due to the black
and white
C. The strengths are that it’s styled nice and it’s at a good distance and it’s nice that
it’s in black and white because it makes it look sharp with like the fashion side.
The weaknesses are that it’s pretty plain and there’s not much happening in it its
straight forward and very set up.
D. The strengths is that it looks smart and classy with the way he’s stood and what he’s
wearing and it would look really good in the magazine its going in.
The weaknesses are that it would look better if it was slightly closer just so you can see
detail on his clothing like the shirt he’s wearing because you can’t really see much of
it from the distance that it’s at.
E. The strengths are that its unique because it’s a bit unusual with the way they are
dressed and the glasses they have on and the way they are stood it looks very
futuristic.
The weaknesses are that it is very straight forward and boring with the colour chose
with the style they are dressed in I think it would add to the photo to make it better if
there he kept it in colour.
F. The strengths in this photo is the colour, the colours are bright and look good when
they are all put together and the powder/smoke around him makes it look really
good.
The weaknesses are how little they show of his outfit when it could make the photo
look so much better if you could see more it would look good if the smoke surrounded
the bottom half.

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B. The strengths again are that it’s different to other camera campaigns and the way
the photo had been set up and styles.
The weaknesses again is that there isn’t much focus on the camera its self which is the
main subject in the photo also because it’s in black and white you can’t really see
much of the camera if the camera had colour you wouldn’t know due to the black
and white
C. The strengths are that it’s styled nice and it’s at a good distance and it’s nice that
it’s in black and white because it makes it look sharp with like the fashion side.
The weaknesses are that it’s pretty plain and there’s not much happening in it its
straight forward and very set up.
D. The strengths is that it looks smart and classy with the way he’s stood and what he’s
wearing and it would look really good in the magazine its going in.
The weaknesses are that it would look better if it was slightly closer just so you can see
detail on his clothing like the shirt he’s wearing because you can’t really see much of
it from the distance that it’s at.
E. The strengths are that its unique because it’s a bit unusual with the way they are
dressed and the glasses they have on and the way they are stood it looks very
futuristic.
The weaknesses are that it is very straight forward and boring with the colour chose
with the style they are dressed in I think it would add to the photo to make it better if
there he kept it in colour.
F. The strengths in this photo is the colour, the colours are bright and look good when
they are all put together and the powder/smoke around him makes it look really
good.
The weaknesses are how little they show of his outfit when it could make the photo
look so much better if you could see more it would look good if the smoke surrounded
the bottom half.