The target audience for the magazine is mainly male explorers aged 30-40 in middle-to-high social economic classes (ABC1) who are mostly employed but with some unemployed. Companies research target audiences through questionnaires, social media analytics, and interviews to understand who would be interested in their product before development so their marketing is effective at reaching the right demographic. Knowing the ideal audience can help companies secure funding from brands and investors looking to associate with that audience and support products likely to profit.

1. Unit 1 LO4
By dawid jecek.

2. Q
The Imaginary entities is in their 30’s and 40’s mostly male with most
people in the ABC1 social scale with most people employed however
there is a large unemployed group. The magazine is for Explorers who
want to try something new.

3. NME
• The Imaginary entities are young adults (16-28) and a large
proportion of them are still in education (42%) most readers are male
over ¾ (76%). The largest group of readers are in the top 3 social
classes ABC1.

4. Why does a company have a target audience
in mind before a product is made?
• This is as if a company does not have an idea of a who will buy the
product the look might put of their ideal audience and the marketing
might be of point, a good example of a product who did not know it's
target audience was the Wii U as Nintendo targeted their marketing
at kids but used them in the advertisements but they did not realise
that young children what the older kids/teens want.

5. • Questionnaire- Ask the public question to inform the company of if
their age would be interested.
• Social Media Analytics- look at people social media to see what kind
of stuff they post, like and retweet to see what they are interested in.
• Interviews- Like a Questionnaire but it ask open-ended questions that
allow for detailed responses instead of just “yes” or “no.”
What methods do company's use to research
it's audience?
Sorce: https://communicationmgmt.usc.edu/blog/4-research-methods-for-audience-analysis/

6. How could knowing who the ideal audience
member benefit the funding of the product?
• If a corporation knows a product is for young adults they are more
likely to get finding from investors brands who what to be associated
with the product/audience and investors are more likely to invest into
something that they know and that has a large chance of making a
profit.