Target audience research
•Download as PPT, PDF•
0 likes•240 views
The document discusses research conducted on a target audience for a new magazine. The author created an online survey using SurveyMonkey and distributed it on Facebook, as well as handing out a printed questionnaire to people aged 16-19. The surveys asked questions about age, weekend activities, music tastes, shopping habits, music listening and downloading behaviors, current magazine reading, and music downloading services used.
Report
Share
Report
Share
![[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Evaluation question 4 - Who would be the audience for your media product
The document discusses research conducted to determine the target audience for a new rap and hip hop magazine. A survey was created and advertised on social media to determine the key demographic is 16-20 year olds. Focus groups with students from this age range provided feedback on how to improve upon current magazines and helped guide the direction of the new magazine, aiming to follow the style and audience of XXL magazine. The front cover features a student involved in rap and hip hop to relate to the target demographic.
Question 4&5
The target audience for the student magazine was 16-18 year old students attending the school. It featured content appealing to student tastes and preferences with a simple, educational layout.
The target audience for the main R&B music magazine was young adults aged 16-30, especially R&B listeners. The author chose to focus on R&B because they personally enjoyed the genre and were familiar with R&B culture and associations.
Evaluation question 2
The document discusses research conducted on pop music magazines as a genre to help design a new music magazine. Some key findings were that pop music appeals most to teenagers aged 13-19, girls are more likely than boys to listen to and buy pop music, and magazines use bright colors, bold images and fonts to attract female readers. The new magazine was designed with these insights in mind to appeal to its target audience of teenagers interested in the latest music and artists.
\\Nas02\data\c1 odriscoll\my documents\media studies\written evaluation on ma...
The document summarizes the development of a magazine focused on drum and bass music. Key details include:
1) The magazine is called Euphoria and targets 16-24 year olds. Its masthead features sound waves and promotes "the freshest beats around."
2) The magazine was designed to appeal to fans of drum and bass music based on survey responses. It uses common magazine design conventions like images and banners.
3) The creator believes the magazine offers a variety of interesting content and fresh music. Feedback surveys indicated people liked what it offered, especially the title.
Evaluation question 3
The document discusses research conducted through questionnaires with people ages 18-60 to determine common music interests across age groups. The research found that most people enjoyed pop music and listened daily for exercise, work, or relaxation. Based on this, the creator decided to make a cover of a pop song that would appeal to both young and old audiences. They produced a music video with a story element preferred by younger people. The product will be distributed on social media like Facebook and Twitter as well as video sites to reach the target audience.
Question 4
The target audience for the magazine is teenage girls ages 13 to 18 based on market research showing that demographic prefers pop and R&B music genres. Further research found 80% of respondents were female ages 13 to 20 and learned about music primarily through social media. The magazine will focus on social media integration and feature artists that appeal to both younger and older teenagers. Feedback from a focus group of the target age range provided input on how to improve the magazine draft.
Primary Data
We constructed a questionnaire to understand our target audience and popular genres. The questionnaire asked about demographics, preferred genres, and what content students want in a music magazine. Most respondents listened to R&B and indie music on MP3 players and wanted entertainment and feature articles over other content. The questionnaire provided primary data to guide creating a magazine catering to these preferences.
Question4
The target audience for this media product is lower class females aged 12-17 who enjoy pop music and gossip about pop stars. This age group has disposable income from allowances to regularly purchase magazines. Research showed the target demographic, especially females, were interested in pop music. The magazine is priced at £1.99, which is affordable for its young readers. The content and design aim to attract this audience with articles about fashion, quizzes matching readers to pop stars, and coverage of artists who serve as role models.
Recommended
Evaluation question 4 - Who would be the audience for your media product
The document discusses research conducted to determine the target audience for a new rap and hip hop magazine. A survey was created and advertised on social media to determine the key demographic is 16-20 year olds. Focus groups with students from this age range provided feedback on how to improve upon current magazines and helped guide the direction of the new magazine, aiming to follow the style and audience of XXL magazine. The front cover features a student involved in rap and hip hop to relate to the target demographic.
Question 4&5
The target audience for the student magazine was 16-18 year old students attending the school. It featured content appealing to student tastes and preferences with a simple, educational layout.
The target audience for the main R&B music magazine was young adults aged 16-30, especially R&B listeners. The author chose to focus on R&B because they personally enjoyed the genre and were familiar with R&B culture and associations.
Evaluation question 2
The document discusses research conducted on pop music magazines as a genre to help design a new music magazine. Some key findings were that pop music appeals most to teenagers aged 13-19, girls are more likely than boys to listen to and buy pop music, and magazines use bright colors, bold images and fonts to attract female readers. The new magazine was designed with these insights in mind to appeal to its target audience of teenagers interested in the latest music and artists.
\\Nas02\data\c1 odriscoll\my documents\media studies\written evaluation on ma...
The document summarizes the development of a magazine focused on drum and bass music. Key details include:
1) The magazine is called Euphoria and targets 16-24 year olds. Its masthead features sound waves and promotes "the freshest beats around."
2) The magazine was designed to appeal to fans of drum and bass music based on survey responses. It uses common magazine design conventions like images and banners.
3) The creator believes the magazine offers a variety of interesting content and fresh music. Feedback surveys indicated people liked what it offered, especially the title.
Evaluation question 3
The document discusses research conducted through questionnaires with people ages 18-60 to determine common music interests across age groups. The research found that most people enjoyed pop music and listened daily for exercise, work, or relaxation. Based on this, the creator decided to make a cover of a pop song that would appeal to both young and old audiences. They produced a music video with a story element preferred by younger people. The product will be distributed on social media like Facebook and Twitter as well as video sites to reach the target audience.
Question 4
The target audience for the magazine is teenage girls ages 13 to 18 based on market research showing that demographic prefers pop and R&B music genres. Further research found 80% of respondents were female ages 13 to 20 and learned about music primarily through social media. The magazine will focus on social media integration and feature artists that appeal to both younger and older teenagers. Feedback from a focus group of the target age range provided input on how to improve the magazine draft.
Primary Data
We constructed a questionnaire to understand our target audience and popular genres. The questionnaire asked about demographics, preferred genres, and what content students want in a music magazine. Most respondents listened to R&B and indie music on MP3 players and wanted entertainment and feature articles over other content. The questionnaire provided primary data to guide creating a magazine catering to these preferences.
Question4
The target audience for this media product is lower class females aged 12-17 who enjoy pop music and gossip about pop stars. This age group has disposable income from allowances to regularly purchase magazines. Research showed the target demographic, especially females, were interested in pop music. The magazine is priced at £1.99, which is affordable for its young readers. The content and design aim to attract this audience with articles about fashion, quizzes matching readers to pop stars, and coverage of artists who serve as role models.
Audience research brief reflection
From audience research, the author found that their target magazine readership would be 15-17 year olds, as that was the most popular age range surveyed. This means features should cater to that age group. The research also showed an even split between male and female readers, allowing the magazine to appeal to a wide audience and potentially increase sales. The audience data will help guide choices of fonts, images, and content to match the interests of the target readership.
Feedback from my survey
The survey responses helped the author determine their target audience of 16-21 year olds and to include a variety of content like different artists to appeal to different interests. The main content on popular artists was deemed most important and given the majority of front cover space since it was the top reason people buy magazines. The second most popular reason of featuring a main artist also influenced enlarging a model photo on the cover. The magazine name "SUBVERT" was chosen as the most popular option in the survey.
Question4
The target audience for this media product would be lower class females aged 12-17 who enjoy pop music and gossip about pop stars. They would be interested in buying the £1.99 magazine using their pocket money. The magazine is aimed at this younger female demographic as research found they were most interested in pop music. The font, language, and soft colors used in the design are meant to appeal to this age range.
Survey results
The survey results showed that most respondents were between 16-21 years old and preferred indie music genres. This provides guidance on targeting the magazine's content and features towards a younger audience interested in indie artists. The results also showed that most readers use mobile devices and like Kerrang magazine's style. This informs the magazine's design and theme. Additionally, respondents said they would pay £3 or less and want interviews and photos, guiding the budget and types of content included.
4. Evaluation Audience
The document summarizes the results of a questionnaire the author conducted at the beginning of a magazine design project. The questionnaire helped the author decide which magazines to emulate, what to include in double page spreads and contents pages, how to address readers, the cost of the magazine, and other content to feature. When people later reviewed the final magazine design, their feedback was that it appeared aimed at hip teenagers interested in rap music, possibly passing for a hip hop or grime magazine, aimed at older teenagers aged 18 and above due to potential swearing in rap lyrics.
Eval q3
The document discusses feedback received from the target audience of teenagers aged 13-25 for a new music product. Members of the target audience provided positive feedback on the narrative concept for a music video, finding it exciting. Questionnaires were also used to understand what the target audience likes and wants, revealing interest in the proposed products. Constant feedback during the production process helped shape the products to better appeal to the target audience.
Question 4
Through surveys of teenagers aged 14-20, the author determined that their magazine should focus on alternative music, which is popular within that age group. The magazine aims to provide information on both established and up-and-coming alternative artists. The author chose this target audience because they are also within this age group and familiar with the genre. The magazine was priced affordably at £2.10 to appeal to students.
Who would be the audience for your media
The document discusses the target audience for a new music magazine. Market research and a focus group were conducted to identify the ideal age range of 13 to mid-20s, with those aged 15-18 particularly interested. Both males and females were found to enjoy the magazine, though more males indicated they would buy it. Research showed the magazine would appeal to lower and middle class individuals if priced reasonably.
Planning
The document outlines plans for a new indie music magazine called Orphic. It will focus on indie music/bands through interviews, updates, and photos of artists. The target audience is older teenagers based on survey results. The magazine will be weekly, cost £3, and have 60 pages. It will aim to inspire readers and share the latest trends in music. The style uses orange and black/white for a vibrant yet indie-focused aesthetic.
Evaluation, Question 4
The document discusses targeting a magazine towards teenagers aged 12-16 because they often read pop magazines and would be likely customers. It aims to make the magazine fun and interesting for teens so they enjoy it and purchase it again. The author plans to ask teens what bands and topics they want to read about to ensure the articles appeal to them and boost sales and readership satisfaction.
Evaluation Q4
The target audience for the rap magazine is teenagers and young adults, mainly males between the ages of 16-25. Market research including surveys and a focus group showed that most listeners of rap music fall within this age range. The magazine's male-oriented themes, language, and choice to feature only male artists align with this primarily male target audience. Feedback from the focus group further confirmed that the genre, conventions, and color scheme used would appeal to and be recognizable by the intended target audience.
Factual proposal blank
Jodie Wood proposes creating a 12-page fanzine about singer Lorde and her musical journey. The target audience is 15-20 year olds who can relate to Lorde's content and have shorter attention spans. Previous print projects and experience with design software like InDesign and Photoshop will allow Jodie to create a high quality fanzine. Research will include articles on Lorde from music magazines and blogs for context, and examining existing fanzines' writing styles and formats to appeal to the target audience. Jodie will evaluate their work by constantly reviewing and improving it against the required standards before the deadline.
Evaluation 4
- The document discusses research conducted to determine the target audience for a new music magazine.
- Questionnaires were used which found that the target audience should be people aged 15-20 living in the UK, from working and middle class backgrounds who can read English.
- Additional research through graphs and charts showed that this 15-20 age group was most interested in reading magazines about music and were more likely to buy the magazine if their favorite artists were featured.
- In conclusion, the research identified teenagers aged 15-20 as the primary target audience for the new music magazine.
Question 4
The target audience for the media product is 16 to 30 year old females based on questionnaires completed by a variety of people. Most respondents were between 16 and 18 years old and female. The goal is to expand the target audience by including articles that appeal to a wider age range. An online tool called YouGov was used to get information on the interests, hobbies, favorite foods and entertainment of students to help identify content that could engage more of the target demographic and increase readership.
4. proposal magazine
This document proposes a music magazine aimed at ages 10-30, primarily females. The magazine will have a simple color cover featuring a double page spread and information on the cover artist. The content will entertain the target middle and upper class, "Belonger" audience without offensive language or material unsuitable for younger readers. While the logo may resemble an existing one, using a different font and color aims to sufficiently differentiate the magazine to avoid copyright issues.
Question 6
This document discusses the target audience for a proposed hip-hop magazine called "RE-LEASED". The authors determined through market research that the best target audience would be 15-24 year olds. This age group is most interested in hip-hop music and culture, and may also be artists themselves. They are also regular readers of magazines as an easy, quick format. The authors believe that if they can successfully market to this key 15-24 demographic, the magazine will sell well through word-of-mouth among friends and increase its recognition in the industry.
Evaluation (5)
The document discusses how the author attracted and addressed their target audience for a music magazine. They used formal language and bold formatting for questions to draw attention. Secondary research of other magazines showed their target was likely 15-25 year olds. Conventions like headlines and colors were analyzed to meet audience expectations. The target audience for the author's hip hop magazine is teenagers aged 15-20 who would be interested in the genre. Primary research through questionnaires helped identify the target and gather feedback to inform decisions.
Feedback as media
1. The document summarizes feedback from a questionnaire about preferences for a music magazine.
2. Most respondents said they read NME and Metal Hammer and wanted coverage of festivals/gigs, new releases, and exclusives.
3. Most would pay £3-£4 and read magazines at home for entertainment, to stay up to date, and for freebies.
4. They suggested the magazine have a variety of artists, interactive features, and be priced at £3-£4 issued monthly.
Question 5
The document summarizes how the author addressed their target audience for a music magazine. They conducted audience research by surveying 20 people and used the results to guide design decisions. For example, they chose purple and black for the cover based on popularity. They also made the magazine monthly since most said they buy music magazines monthly. The cover image, articles, and free download offer were also chosen based on the research to appeal to the target audience.
SingleResponsibilityPrinciple
The document discusses the single responsibility principle from software engineering. It defines single responsibility as a class or module having one and only one reason to change. Adhering to this principle promotes better readability, maintainability and reduced maintenance costs. It then provides examples of how to implement single responsibility in real world work including meetings, work item management, source control and code development with discipline and patience. Finally, it lists some resources for further reading on the topic such as books, websites and blogs.
Famous people of venice
The document summarizes some famous people from Venice in 3-4 sentences each. The Doges ruled Venice for over 1000 years as elected leaders, with the last being Ludovico Manin. The painter Canaletto was famous for landscapes of Venice. The architect Andrea Palladio designed many churches and buildings in a style that influenced the White House. The writer John Ruskin was fascinated by Venice's beauty and wrote about its masterpieces. The singer Patty Pravo became popular in the 1960s and had a provocative stage presence.
Institutions
The document discusses the "Big Four" major record labels in the music industry: Universal Music Group, Sony Music Entertainment, Warner Music Group, and EMI Music Publishing. It provides brief introductions to each company's history and acquisition, their headquarters locations, major music labels owned by each, and examples of popular artists signed to each label.
More Related Content
What's hot
Audience research brief reflection
From audience research, the author found that their target magazine readership would be 15-17 year olds, as that was the most popular age range surveyed. This means features should cater to that age group. The research also showed an even split between male and female readers, allowing the magazine to appeal to a wide audience and potentially increase sales. The audience data will help guide choices of fonts, images, and content to match the interests of the target readership.
Feedback from my survey
The survey responses helped the author determine their target audience of 16-21 year olds and to include a variety of content like different artists to appeal to different interests. The main content on popular artists was deemed most important and given the majority of front cover space since it was the top reason people buy magazines. The second most popular reason of featuring a main artist also influenced enlarging a model photo on the cover. The magazine name "SUBVERT" was chosen as the most popular option in the survey.
Question4
The target audience for this media product would be lower class females aged 12-17 who enjoy pop music and gossip about pop stars. They would be interested in buying the £1.99 magazine using their pocket money. The magazine is aimed at this younger female demographic as research found they were most interested in pop music. The font, language, and soft colors used in the design are meant to appeal to this age range.
Survey results
The survey results showed that most respondents were between 16-21 years old and preferred indie music genres. This provides guidance on targeting the magazine's content and features towards a younger audience interested in indie artists. The results also showed that most readers use mobile devices and like Kerrang magazine's style. This informs the magazine's design and theme. Additionally, respondents said they would pay £3 or less and want interviews and photos, guiding the budget and types of content included.
4. Evaluation Audience
The document summarizes the results of a questionnaire the author conducted at the beginning of a magazine design project. The questionnaire helped the author decide which magazines to emulate, what to include in double page spreads and contents pages, how to address readers, the cost of the magazine, and other content to feature. When people later reviewed the final magazine design, their feedback was that it appeared aimed at hip teenagers interested in rap music, possibly passing for a hip hop or grime magazine, aimed at older teenagers aged 18 and above due to potential swearing in rap lyrics.
Eval q3
The document discusses feedback received from the target audience of teenagers aged 13-25 for a new music product. Members of the target audience provided positive feedback on the narrative concept for a music video, finding it exciting. Questionnaires were also used to understand what the target audience likes and wants, revealing interest in the proposed products. Constant feedback during the production process helped shape the products to better appeal to the target audience.
Question 4
Through surveys of teenagers aged 14-20, the author determined that their magazine should focus on alternative music, which is popular within that age group. The magazine aims to provide information on both established and up-and-coming alternative artists. The author chose this target audience because they are also within this age group and familiar with the genre. The magazine was priced affordably at £2.10 to appeal to students.
Who would be the audience for your media
The document discusses the target audience for a new music magazine. Market research and a focus group were conducted to identify the ideal age range of 13 to mid-20s, with those aged 15-18 particularly interested. Both males and females were found to enjoy the magazine, though more males indicated they would buy it. Research showed the magazine would appeal to lower and middle class individuals if priced reasonably.
Planning
The document outlines plans for a new indie music magazine called Orphic. It will focus on indie music/bands through interviews, updates, and photos of artists. The target audience is older teenagers based on survey results. The magazine will be weekly, cost £3, and have 60 pages. It will aim to inspire readers and share the latest trends in music. The style uses orange and black/white for a vibrant yet indie-focused aesthetic.
Evaluation, Question 4
The document discusses targeting a magazine towards teenagers aged 12-16 because they often read pop magazines and would be likely customers. It aims to make the magazine fun and interesting for teens so they enjoy it and purchase it again. The author plans to ask teens what bands and topics they want to read about to ensure the articles appeal to them and boost sales and readership satisfaction.
Evaluation Q4
The target audience for the rap magazine is teenagers and young adults, mainly males between the ages of 16-25. Market research including surveys and a focus group showed that most listeners of rap music fall within this age range. The magazine's male-oriented themes, language, and choice to feature only male artists align with this primarily male target audience. Feedback from the focus group further confirmed that the genre, conventions, and color scheme used would appeal to and be recognizable by the intended target audience.
Factual proposal blank
Jodie Wood proposes creating a 12-page fanzine about singer Lorde and her musical journey. The target audience is 15-20 year olds who can relate to Lorde's content and have shorter attention spans. Previous print projects and experience with design software like InDesign and Photoshop will allow Jodie to create a high quality fanzine. Research will include articles on Lorde from music magazines and blogs for context, and examining existing fanzines' writing styles and formats to appeal to the target audience. Jodie will evaluate their work by constantly reviewing and improving it against the required standards before the deadline.
Evaluation 4
- The document discusses research conducted to determine the target audience for a new music magazine.
- Questionnaires were used which found that the target audience should be people aged 15-20 living in the UK, from working and middle class backgrounds who can read English.
- Additional research through graphs and charts showed that this 15-20 age group was most interested in reading magazines about music and were more likely to buy the magazine if their favorite artists were featured.
- In conclusion, the research identified teenagers aged 15-20 as the primary target audience for the new music magazine.
Question 4
The target audience for the media product is 16 to 30 year old females based on questionnaires completed by a variety of people. Most respondents were between 16 and 18 years old and female. The goal is to expand the target audience by including articles that appeal to a wider age range. An online tool called YouGov was used to get information on the interests, hobbies, favorite foods and entertainment of students to help identify content that could engage more of the target demographic and increase readership.
4. proposal magazine
This document proposes a music magazine aimed at ages 10-30, primarily females. The magazine will have a simple color cover featuring a double page spread and information on the cover artist. The content will entertain the target middle and upper class, "Belonger" audience without offensive language or material unsuitable for younger readers. While the logo may resemble an existing one, using a different font and color aims to sufficiently differentiate the magazine to avoid copyright issues.
Question 6
This document discusses the target audience for a proposed hip-hop magazine called "RE-LEASED". The authors determined through market research that the best target audience would be 15-24 year olds. This age group is most interested in hip-hop music and culture, and may also be artists themselves. They are also regular readers of magazines as an easy, quick format. The authors believe that if they can successfully market to this key 15-24 demographic, the magazine will sell well through word-of-mouth among friends and increase its recognition in the industry.
Evaluation (5)
The document discusses how the author attracted and addressed their target audience for a music magazine. They used formal language and bold formatting for questions to draw attention. Secondary research of other magazines showed their target was likely 15-25 year olds. Conventions like headlines and colors were analyzed to meet audience expectations. The target audience for the author's hip hop magazine is teenagers aged 15-20 who would be interested in the genre. Primary research through questionnaires helped identify the target and gather feedback to inform decisions.
Feedback as media
1. The document summarizes feedback from a questionnaire about preferences for a music magazine.
2. Most respondents said they read NME and Metal Hammer and wanted coverage of festivals/gigs, new releases, and exclusives.
3. Most would pay £3-£4 and read magazines at home for entertainment, to stay up to date, and for freebies.
4. They suggested the magazine have a variety of artists, interactive features, and be priced at £3-£4 issued monthly.
Question 5
The document summarizes how the author addressed their target audience for a music magazine. They conducted audience research by surveying 20 people and used the results to guide design decisions. For example, they chose purple and black for the cover based on popularity. They also made the magazine monthly since most said they buy music magazines monthly. The cover image, articles, and free download offer were also chosen based on the research to appeal to the target audience.
What's hot (19)
Viewers also liked
SingleResponsibilityPrinciple
The document discusses the single responsibility principle from software engineering. It defines single responsibility as a class or module having one and only one reason to change. Adhering to this principle promotes better readability, maintainability and reduced maintenance costs. It then provides examples of how to implement single responsibility in real world work including meetings, work item management, source control and code development with discipline and patience. Finally, it lists some resources for further reading on the topic such as books, websites and blogs.
Famous people of venice
The document summarizes some famous people from Venice in 3-4 sentences each. The Doges ruled Venice for over 1000 years as elected leaders, with the last being Ludovico Manin. The painter Canaletto was famous for landscapes of Venice. The architect Andrea Palladio designed many churches and buildings in a style that influenced the White House. The writer John Ruskin was fascinated by Venice's beauty and wrote about its masterpieces. The singer Patty Pravo became popular in the 1960s and had a provocative stage presence.
Institutions
The document discusses the "Big Four" major record labels in the music industry: Universal Music Group, Sony Music Entertainment, Warner Music Group, and EMI Music Publishing. It provides brief introductions to each company's history and acquisition, their headquarters locations, major music labels owned by each, and examples of popular artists signed to each label.
Evaluation
The document summarizes the key elements and design choices made for a media product contents page, front cover, and features page. The summary focuses on the key conventions and branding elements used:
The contents page uses images, titles, and page numbers to showcase the magazine's brand identity and rock/indie genre. The front cover uses direct address, headlines, and images to engage readers and communicate the brand. The features page similarly uses branding, images, and pull quotes to profile an article for the target audience.
Plagiarism introduction
This document provides an overview of source code plagiarism detection. It discusses different types of source code plagiarism including textual similarity and functional similarity. It also describes various source code plagiarism detection algorithms such as text-based, token-based, parse tree-based, and metrics-based approaches. Detection techniques including lexical analysis and parse tree comparisons are explained. Popular source code plagiarism detection tools like JPlag, MOSS, and YAP are outlined. The document concludes that plagiarism detection in programming assignments is challenging and detection depends on the programming languages supported.
Hip hop industry
The document provides background information on hip hop music and culture. It discusses the origins of hip hop in the Bronx in the 1970s, with DJ Kool Herc playing instrumental breaks at house parties. It notes the four main elements of hip hop - emceeing, deejaying, graffiti, and breakdancing. Over time, hip hop has progressed and expanded to include other influences like fashion trends and slang.
Viewers also liked (6)
Target audience research
- 4. How old are you? What do you do at weekends? What type of music do you listen to? Where do you shop? How often do you listen to music? How often do you download music? What music magazine do you read? What do you use to download music?