The document discusses planning for a music video targeting females aged 16-25. It analyzes two favorite music videos by Emile Sande and Rihanna that inspire the planned concepts of mystical outdoor woodlands and the use of colored smoke props. It also describes choosing a grey/purple color tone and an outside setting to create a high quality video meeting expectations.

1. Target
Audience
Feedback
Females 16-25

2. Format
Most popular answer: Phones
Due to out target audience being females 16-
25 years old, as predicted, our evidence
shows they are active on up to date
technology and social media. We will take this
into consideration when planning our
distribution.

3. Narrative vs
Performance

4. Favourite music video

5. Emile Sande
Naughty Boy

6. Rihanna
Lose it all

7. Rihanna
Lose it all
Emile Sande
Naughty Boy
Both these music videos have inspired our music video as they link to the main ideas and
concepts we originally planned. Rihanna’s underwater music video is created through graphic
and dominantly technology, however the mystical and natural connotations like to our outdoor
magical woodland. Emile Sande’s music video uses the same coloured smoke bomb props
as we plan to use, in a very creative way. We love the colour combinations and the editing
that’s changed the environment pink, we will look into this.

8. Slow pace vs Fast pace

9. Regular viewing?

10. Successful Qualities
Most popular answer:
High quality image and
editing
We have very high
expectations of our music
video and aim to create a
high quality successful
video. We have decided
our colour tone will be
grey/purple.

11. Setting
Most popular answer: Outside
All of our inspirations and planning
revolve around a woodland, outdoor
mysterious and mystical scene.