The document discusses potential target audiences for a music magazine. It analyzes readership data showing the average age of readers is 32. Various UK youth tribes are described, including townies, emos, and scene kids. The ideal target audience member for the magazine is identified as being between 16-32 years old, liking a wide variety of popular new and old music, and open to trying new music.

1. RESEARCH INTO POTENTIAL
TARGET AUDIENCE
The rollingstones magazine is aimed at middle age people and the
average age of people who buy the magazine is 32 years old. This
shows middle age people go out and buy music magazines and the
younger generation tend to watch channels.
UK TRIBES
Townies- are the mainstream kids who still interms of numbers at
least reign supreme. Townies can be linked with boy racers, chavs,
sports junkies, young alts, casuals, ravers, street rats, trendies, rahs
and blingers.
Emos- the daily mail predicts that no teenager is safe from the
sinister cult of emos, yet the tribe is growing in popularity and they
are proud and here to stay. Emos can be linked with metal heads,
scene kids and young alts.
Scene kids- it’s all about the social networking and self-shots. It’s also
quite a lot of emos, slightly about chavs and very much about taking
things quite seriously. This tribe confuses anyone over the age of 25
years old.
My potential target audience profile
My ideal target audience member would be between the age of 16-
32 years old who like a wide range of popular music new and old.
Open to listen to new music and willing to try something new.