The true test of marketers. Are you a revenue driver or a cost center? You cannot afford to be the latter. Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs - the biggest impact for the business. Join TripActions CMO Meagen Eisenberg at SaaStr Summit as she highlights her approach to ensuring Marketing delivers on its mission-critical role even in times of uncertainty or crisis.
The Future of Cloud: Navigating through Uncharted Territorysaastr
Some of the most innovative, successful tech companies were built and grew through economic downturns. So, how can you foster a culture of innovative and agility to ensure you prosper for years to come? Tarik Faouzi and Rose Nuñez will share their observations on how the cloud is accelerating digital transformation as well as other developments on the horizon for digital and cloud.
Rafael Sweary - Shifting priorities, reducing risk and strategizing for the n...SaaStock
COVID-19 sent the entire ecosystem into a new reality. Rafael Sweary, co-founder and president of WalkMe, the leading Digital Adoption Platform will share how WalkMe, with 800+ employees and 10 global offices, quickly adopted its plan and execution and turned the COVID-19 disruption into a big opportunity. The session includes in-depth, multi-faceted explorations of the complex issues (from shifting product priorities to board communication) and provides a practical guide, tips, and proprietary data that you can use in your plan today.
Personio is said to be one of Europe's next unicorns and received a Series C funding led by Accel in January and has the ambitious goal of becoming Europe's leading HR software for SMBs. As we all know, Covid-19 has turned the world upside down and has presented businesses with major, and unthinkable, challenges. Yet as many of us struggle to keep pace with the changing market, Hanno Renner, co-founder and CEO of HR software provider Personio, will share his insights on how he led his team in adapting their growth targets and current strategy to the new situation. We’ll dive into how – with the right team, products, and processes – you can continue to accelerate your growth in any situation, no matter the challenge.
Marketing in the Moment: Trends and Innovations in Real-Time Omni-Channel Mar...Ensighten
Presented by Dave Chaffey, CEO and Co-Founder, Smart Insights
Better understanding and acting on the holistic customer journey is paramount to success for today’s marketers. Reaching that goal, however, has become increasingly complicated due to an explosion of disparate technologies and fragmented data sources. How can marketers collect and stitch together the customer data they need, and then act upon that information to drive results? Join digital marketing expert Dave Chaffey as he discusses the latest trends, innovations and best practices for driving more timely and relevant interactions across touch points. Dave will discuss the opportunities and challenges for real-time personalization; give examples of what leading brands are doing today; and talk about how more and more brands are turning to the customer data platform (CDP) and other core technologies to accelerate their initiatives.
Journey to Fully Integrated Digital Marketing By Gijs van KersenMarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Juniper Networks' Journey to Integrated Digital Marketing Campaigns. PRESENTATION: Journey To Fully Integrated Digital Marketing - Given by Gijs van Kersen - @gijsvk - Senior Manager Marketing Operations EMEA - Juniper Networks. #MarTech DAY2
Using Ensighten to Personalize the Customer ExperienceEnsighten
(Deep Sidhu, Professional Serivces Manager, Ensighten) It’s no surprise that a relevant user experience helps drive site engagement and monetization. This session will show how to leverage Ensighten tools to enrich your personalization and optimization programs. Topics will also include same-page targeting of visitors based on offsite display ad activity, as well as a few demos with Maxymiser and Adobe Target.
The Future of Cloud: Navigating through Uncharted Territorysaastr
Some of the most innovative, successful tech companies were built and grew through economic downturns. So, how can you foster a culture of innovative and agility to ensure you prosper for years to come? Tarik Faouzi and Rose Nuñez will share their observations on how the cloud is accelerating digital transformation as well as other developments on the horizon for digital and cloud.
Rafael Sweary - Shifting priorities, reducing risk and strategizing for the n...SaaStock
COVID-19 sent the entire ecosystem into a new reality. Rafael Sweary, co-founder and president of WalkMe, the leading Digital Adoption Platform will share how WalkMe, with 800+ employees and 10 global offices, quickly adopted its plan and execution and turned the COVID-19 disruption into a big opportunity. The session includes in-depth, multi-faceted explorations of the complex issues (from shifting product priorities to board communication) and provides a practical guide, tips, and proprietary data that you can use in your plan today.
Personio is said to be one of Europe's next unicorns and received a Series C funding led by Accel in January and has the ambitious goal of becoming Europe's leading HR software for SMBs. As we all know, Covid-19 has turned the world upside down and has presented businesses with major, and unthinkable, challenges. Yet as many of us struggle to keep pace with the changing market, Hanno Renner, co-founder and CEO of HR software provider Personio, will share his insights on how he led his team in adapting their growth targets and current strategy to the new situation. We’ll dive into how – with the right team, products, and processes – you can continue to accelerate your growth in any situation, no matter the challenge.
Marketing in the Moment: Trends and Innovations in Real-Time Omni-Channel Mar...Ensighten
Presented by Dave Chaffey, CEO and Co-Founder, Smart Insights
Better understanding and acting on the holistic customer journey is paramount to success for today’s marketers. Reaching that goal, however, has become increasingly complicated due to an explosion of disparate technologies and fragmented data sources. How can marketers collect and stitch together the customer data they need, and then act upon that information to drive results? Join digital marketing expert Dave Chaffey as he discusses the latest trends, innovations and best practices for driving more timely and relevant interactions across touch points. Dave will discuss the opportunities and challenges for real-time personalization; give examples of what leading brands are doing today; and talk about how more and more brands are turning to the customer data platform (CDP) and other core technologies to accelerate their initiatives.
Journey to Fully Integrated Digital Marketing By Gijs van KersenMarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Juniper Networks' Journey to Integrated Digital Marketing Campaigns. PRESENTATION: Journey To Fully Integrated Digital Marketing - Given by Gijs van Kersen - @gijsvk - Senior Manager Marketing Operations EMEA - Juniper Networks. #MarTech DAY2
Using Ensighten to Personalize the Customer ExperienceEnsighten
(Deep Sidhu, Professional Serivces Manager, Ensighten) It’s no surprise that a relevant user experience helps drive site engagement and monetization. This session will show how to leverage Ensighten tools to enrich your personalization and optimization programs. Topics will also include same-page targeting of visitors based on offsite display ad activity, as well as a few demos with Maxymiser and Adobe Target.
The TapAnalytics digital marketing platform helps digital agencies, their clients, and enterprises, track, analyze and optimize digital marketing campaigns...Learn more!
Webinar - Leverage Integrated Hotel Systems to Boost Revenue Per GuestDuetto
Choosing the right technology can be one of the most difficult decisions for a hotel but also one of the most important. Increased collaboration among system providers is making it possible for hotels to adopt best-in-breed strategies that provide a strong lift to the bottom line. More connected systems can deliver the ability to optimize each booking, reducing both distribution and acquisition costs, and drive more revenue. In addition, as more vendors adopt standard protocols, hotel IT departments have more flexibility, less risk and fewer security gaps.
Unleash the Power of ABM: Informatica Transforms its Marketing with Scalable ...Lattice Engines
As the world’s leader in Enterprise Cloud Data Management, Informatica recognizes a generational market disruption in data is underway. Data powers digital transformation and the marketing team at Informatica lives and breathes that mantra. Learn how Informatica transformed its ABM programs by Lattice Engine’s AI-platform and data-foundation to create micro-segments and deliver hyper-targeted and cohesive experiences across multiple channels.
During his time at FinTech giant (FIS), Colin Day was responsible for the GDPR readiness programme across the firm’s demand generation and marketing activities. This presentation looks at that journey. We will review the State of the law, providing a brief synopsis of what we all know. We will consider the power of the GDPR and how it has the potential to drive the next wave of the Martech evolution. We will examine the route to compliance and the impacts on engagement.
This presentation was delivered at the first ever Local Search Association SMB Cloud Summit in San Francisco 12.7.17. For more visit: http://bit.ly/2nGhO8s
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: The Martech Blueprint Imperative. PRESENTATION: The Martech Blueprint Imperative - Given by Cynthia Gumbert, @Cyngumbert - CA Technologies, VP of Digital & New Accounts Marketing
Transforming Your Revenue Engine: How Verizon uses AI and Data to Accelerate ...Lattice Engines
While marketing at Verizon was hitting their lead generation targets, alignment with sales was lacking, which can negatively impact revenue. This session will provide a look at how Verizon used the Lattice Engines AI platform to identify the highest quality leads and accounts, and provided sales with deep data about each of those leads to drive highly contextualized conversations. With AI and data, Verizon was able to improve sales and marketing alignment and drive an increase in revenue.
Key takeaways:
1. Key use-cases for AI and how it can support your sales and marketing alignment
2. Lessons learned when driving sales and marketing alignment at scale
3. How to drive sales adoption and follow-up on leads provided by marketing
Dan Cardamone, Manager, eCommerce Strategy, CDW
An Ton, Manager Marketing Technology, CDW
As digital capabilities transform, customers are becoming more self-sufficient and educating themselves before they ever engage with a seller. Data infrastructure, solution integration, and analytics play a pivotal role in creating an effective and efficient business process that is customized to the unique needs of each customer. This presentation will outline the process, outcomes and roadmap that CDW, a leading provider of integrated information technology solutions, has undertaken to engage in relevant conversations with its customers along their buying journey.
Hacking Marketing: The Amazing Convergence of Marketing & SoftwareEnsighten
Scott Brinker, Co-Founder and CTO, ion interactive, and blogger (chiefmartec.com)
Marketing has become thoroughly entangled in software. But this is a good thing! It dramatically changes the leverage that marketers can bring to their craft. But to succeed, marketing management must evolve to harness the dynamics of a digital world instead of fighting them. Scott’s presentation, based on his new book, Hacking Marketing, will inspire you with a fascinating collection of ideas from the world of software development — agile management, models of innovation and scalability, and strategies for taming the explosive growth of complexity — that marketers can adapt to thrive in this new environment.
Before we built Shape, we were PPC marketers wasting silly amounts of time and energy doing repetitive, mundane work instead of the work our clients paid us to do: get results. We lived in Excel, amassing data, reporting on performance, and manually managing advertising spend. There had to be a better way.
We looked for a solution in the marketplace, but nothing was as flexible as we needed it to be. So we built a PPC management platform that eliminated the tasks that were keeping us from getting new clients while maximizing results for the ones we had. Next time you overspend a client’s budget or open Excel or Google Docs to analyze or report on accounts, keep Shape’s flexible PPC software in mind.
Data Driven Customer Engagement: Workflow and Feedback SystemsBarry Magee
Citrix Peer Exchange : Dun & Bradstreet - Jul 2020 - Barry Magee
I'm an experienced senior business leader focused on how data-driven transformation creates organisational value with deep experience in sales, marketing, strategy, operations, and change management. I’m a recognized industry-leading specialist and academic on effective and systemic innovation using data and analytics to build competitive advantage and tangible results.
https://www.linkedin.com/in/barrymagee/
Meagen Eisenburg - Marketing in times of crisisSaaStock
The true test of marketers. Are you a revenue driver or a cost center? You cannot afford to be the latter. Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs - the biggest impact for the business. Join TripActions CMO Meagen Eisenberg as she highlights her approach to ensuring Marketing delivers on its mission-critical role even in times of uncertainty or crisis.
The TapAnalytics digital marketing platform helps digital agencies, their clients, and enterprises, track, analyze and optimize digital marketing campaigns...Learn more!
Webinar - Leverage Integrated Hotel Systems to Boost Revenue Per GuestDuetto
Choosing the right technology can be one of the most difficult decisions for a hotel but also one of the most important. Increased collaboration among system providers is making it possible for hotels to adopt best-in-breed strategies that provide a strong lift to the bottom line. More connected systems can deliver the ability to optimize each booking, reducing both distribution and acquisition costs, and drive more revenue. In addition, as more vendors adopt standard protocols, hotel IT departments have more flexibility, less risk and fewer security gaps.
Unleash the Power of ABM: Informatica Transforms its Marketing with Scalable ...Lattice Engines
As the world’s leader in Enterprise Cloud Data Management, Informatica recognizes a generational market disruption in data is underway. Data powers digital transformation and the marketing team at Informatica lives and breathes that mantra. Learn how Informatica transformed its ABM programs by Lattice Engine’s AI-platform and data-foundation to create micro-segments and deliver hyper-targeted and cohesive experiences across multiple channels.
During his time at FinTech giant (FIS), Colin Day was responsible for the GDPR readiness programme across the firm’s demand generation and marketing activities. This presentation looks at that journey. We will review the State of the law, providing a brief synopsis of what we all know. We will consider the power of the GDPR and how it has the potential to drive the next wave of the Martech evolution. We will examine the route to compliance and the impacts on engagement.
This presentation was delivered at the first ever Local Search Association SMB Cloud Summit in San Francisco 12.7.17. For more visit: http://bit.ly/2nGhO8s
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: The Martech Blueprint Imperative. PRESENTATION: The Martech Blueprint Imperative - Given by Cynthia Gumbert, @Cyngumbert - CA Technologies, VP of Digital & New Accounts Marketing
Transforming Your Revenue Engine: How Verizon uses AI and Data to Accelerate ...Lattice Engines
While marketing at Verizon was hitting their lead generation targets, alignment with sales was lacking, which can negatively impact revenue. This session will provide a look at how Verizon used the Lattice Engines AI platform to identify the highest quality leads and accounts, and provided sales with deep data about each of those leads to drive highly contextualized conversations. With AI and data, Verizon was able to improve sales and marketing alignment and drive an increase in revenue.
Key takeaways:
1. Key use-cases for AI and how it can support your sales and marketing alignment
2. Lessons learned when driving sales and marketing alignment at scale
3. How to drive sales adoption and follow-up on leads provided by marketing
Dan Cardamone, Manager, eCommerce Strategy, CDW
An Ton, Manager Marketing Technology, CDW
As digital capabilities transform, customers are becoming more self-sufficient and educating themselves before they ever engage with a seller. Data infrastructure, solution integration, and analytics play a pivotal role in creating an effective and efficient business process that is customized to the unique needs of each customer. This presentation will outline the process, outcomes and roadmap that CDW, a leading provider of integrated information technology solutions, has undertaken to engage in relevant conversations with its customers along their buying journey.
Hacking Marketing: The Amazing Convergence of Marketing & SoftwareEnsighten
Scott Brinker, Co-Founder and CTO, ion interactive, and blogger (chiefmartec.com)
Marketing has become thoroughly entangled in software. But this is a good thing! It dramatically changes the leverage that marketers can bring to their craft. But to succeed, marketing management must evolve to harness the dynamics of a digital world instead of fighting them. Scott’s presentation, based on his new book, Hacking Marketing, will inspire you with a fascinating collection of ideas from the world of software development — agile management, models of innovation and scalability, and strategies for taming the explosive growth of complexity — that marketers can adapt to thrive in this new environment.
Before we built Shape, we were PPC marketers wasting silly amounts of time and energy doing repetitive, mundane work instead of the work our clients paid us to do: get results. We lived in Excel, amassing data, reporting on performance, and manually managing advertising spend. There had to be a better way.
We looked for a solution in the marketplace, but nothing was as flexible as we needed it to be. So we built a PPC management platform that eliminated the tasks that were keeping us from getting new clients while maximizing results for the ones we had. Next time you overspend a client’s budget or open Excel or Google Docs to analyze or report on accounts, keep Shape’s flexible PPC software in mind.
Data Driven Customer Engagement: Workflow and Feedback SystemsBarry Magee
Citrix Peer Exchange : Dun & Bradstreet - Jul 2020 - Barry Magee
I'm an experienced senior business leader focused on how data-driven transformation creates organisational value with deep experience in sales, marketing, strategy, operations, and change management. I’m a recognized industry-leading specialist and academic on effective and systemic innovation using data and analytics to build competitive advantage and tangible results.
https://www.linkedin.com/in/barrymagee/
Meagen Eisenburg - Marketing in times of crisisSaaStock
The true test of marketers. Are you a revenue driver or a cost center? You cannot afford to be the latter. Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs - the biggest impact for the business. Join TripActions CMO Meagen Eisenberg as she highlights her approach to ensuring Marketing delivers on its mission-critical role even in times of uncertainty or crisis.
The Agency in Transformation: How Customer Journeys Will Transform the Agen...Gleanster Research
Most Agencies can talk a good game when it comes to the customer engagement strategy. But actually delivering on the expectations from brands is a whole different animal. Join Principal Analyst and CEO of Gleanster Research, Ian Michiels, to explore the transformational forces that will forever change the Agency-Brand relationship.
You'll learn:
Profitable strategies for customer journey services
How innovative agencies are capitalizing on the age of the empowered customer
How to translate strategy and journey maps into meaningful and realistic EXECUTION
Where to start, what to create, and how where to focus your efforts
7 tips to Market your Travel Offer on the Web Karine Miron
Discover 3 majors trends in travel marketing and 7 tips to market your travel offer on the Web including content marketing, local SEO, influencers marketing strategies and so on.
20150512 presentation seminar digital transformationPascal Spelier
This presenation I gave at Capgemini's Seminar on Digital Transformation (https://www.se.capgemini.com/events/seminar-digital-transformation-may-12th) in Sweden. Don't hesitate to contact me if you want more information about the topic and the contents of the presentation: pascal.spelier(at)capgemini.com
The business value of being product ledJames Mayes
Presentation from How to Web Bucharest, offering some thoughts on the current economic landscale, some key pillars of the product led movement, and some tangible benefits to help product leaders build the business case for investment in product teams and tooling.
My Company's Revenue Dropped to $0 — and We Thrived with TripActions' CEO, Ar...saastr
Crises happen — and there is always another one around the corner. So how do you create a business that is flexible enough to weather the storms without losing sight of your company’s North Star?
This is how TripActions, a unicorn worth $4B in just 5 years that saw its revenue drop to $0 in an industry that came to a complete standstill, navigated through the crisis and emerged with a higher valuation and more customers than ever.
Key Takeaways include:
How to structure a sustainable business
How to define and contextualize a crisis
Finding opportunities without sacrificing mission
Redefine the Delivery of Financial Services Journeys That Clients LOVE! [inQu...Antony Adelaar
This is the slideware used in a live inQuba & Microsoft webinar hosted on the 23rd of September 2020.
Recording here: https://youtu.be/J89zWhnpCb4
Do you want to learn how to use digital platforms in the FSI industry to stay relevant to your customers in the Digital Economy?
Join inQuba MD, Trent Rossini, and Microsoft FSI Sales Lead, Servaas Venter, in an upcoming webinar, where you’ll learn:
• When and why customers are likely to lapse
• How to nudge customers to achieve their signup goals
• The actions you can take to retain high risk customers
• How to obtain continuous customer feedback during their journey
• How to augment your legacy systems with modern digital platforms
• How to kick off conversion and retention programmes for your customers
Learn how to redefine the delivery of Financial Services client journeys that customers LOVE!
Similar to Making Trade-Offs In Marketing: What To Do, What to Pause with TripActions (20)
SaaStr Workshop Wednesdays: From Operator to Founder: What I’m Learning as a ...saastr
SaaStr Workshop Wednesdays: From Operator to Founder: What I’m Learning as a 1st Time Founder after 20+ Years of Operating
Speaker: Jeffrey Yoshimura, Former CMO at Synk
Territory Assignment Innovation: High-Velocity Techniques to Maximize Sales with Gusto’s CRO and Head of GTM Ops
Speakers: Tolithia Kornweibel, CRO @ Gusto and Jamie Edwards, Head of Go-to-Market Operations and Tools @ Gusto
SaaStr Workshop Wednesdays: Dropbox, Klaviyo, Lightspeed Commerce: 10 Things ...saastr
SaaStr Workshop Wednesdays: Dropbox, Klaviyo, Lightspeed Commerce: 10 Things that Change in Marketing as you Scale with Lightspeed Commerce's CMO
Speaker: Kady Srinivasan, CMO @ Lightspeed Commerce
Special Workshop Tuesday: The Future of Customer Success in 2024 with Gainsig...saastr
Special Workshop Tuesday: The Future of Customer Success in 2024 with Gainsight and SaaStr
Speakers: Nick Mehta, Gainsight CEO and Jason Lemkin, SaaStr CEO
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
7. And adding complexity to the health crisis is an
economic one
● Sharply declining pipeline and revenue
● Cost controls, expense scrutiny
● Remote workforce productivity
● Layoffs, furloughs
● Recession planning
● Massive cuts to marketing budgets and
headcount
8. As a business, we had to focus immediately on
the core
Customers Product market
fit for current
environment
Cash
preservation
Employees
9. ● Keep travelers safe while on the road:
○ 24/7 365 global travel agents
● Gain better visibility at scale:
○ Live traveler map
○ Traveler reports
● Mitigate risk with flexible tools:
○ Risk management system integrations
○ Business continuity
● Emergency communications with employees
○ En masse and individually
Our customers cared about traveler health & safety
TripActions Proprietary and Confidential
Know where your travelers are at all times
TripActions Proprietary and Confidential
10. Easily see traveler impact:
Real-time data on recent/current/future
travelers going to affected countries as defined
by the CDC
Stay updated on Coronavirus news:
And its impact to business travel
Monitor global impact:
See coronavirus cases globally as tracked by
Johns Hopkins CSSE
They needed a Coronavirus report and CDC integration
yesterday...So we built it over the weekend
Seamlessly monitor coronavirus developments and their impact
TripActions Proprietary and Confidential
11. And as the world started to shut down from the virus, travel
managers needed to blacklist future travel
Easily restrict travel for specific continents, countries and cities
Block all travel: Restrict bookings to and
within specific continents, countries and
cities
Only allow travel within a location: Make
bookings only with departures and arrivals
within a continent or country
TripActions Proprietary and Confidential
12. Our approach to our customers and
the market had to pivot immediately
13. As a CMO, I had to focus my team on driving
revenue while cutting costs
Messaging &
Narrative
Sales & CSM
Enablement
Sales Pipeline
(Demand gen)
15. What’s wrong with this picture?
TripActions Proprietary and Confidential
16. 1 year of content re-written in 5 days
● Sales deck and talk track
● Sales training
● MDR and SDR tracks and outreach
● Entire website
● Nurture email series (100+ emails)
● Social media
● Paid search ad copy
● Display ads
● Magazine ads
● Newsletter copy
● Launched new products and features
Our messaging needed to pivot fast
TripActions Proprietary and ConfidentialTripActions Proprietary and Confidential
17. The key features and quotes we highlighted changed
Duty of Care became King
Active traveler map: Keep track of travelers and their locations
in real time and reach out if needed
Max # of executives/employees controls: Warn admins when
the total number of executives/employees surpasses the
company threshold
Country blacklist: Prevent travelers from booking travel to/in
countries with geopolitical, terror and environmental threats
Emergency banner: Display possible events/issues that may
impact travelers in a specific region
24/7 Incident Management team: Get proactive alerts on
incidents from our dedicated team that monitors global events
“Employee safety and
well-being is always
something that’s at the
forefront of my mind. When
you’re holding major events
where 75% of your employee
population is traveling to a
location, TripActions in an
invaluable tool.
- Jay Salim, VP of HR, Complex
“
21. How do we drive pipeline (Demand) in this environment?
21
Pre-COVID Now Post-COVID
General buyer
mindset
Focused, primed to
optimize their function
(HR, CFO, etc.)
Distracted, uncertain, need to
share and feel connected
Need to rebuild, ramp back
up
How we appeal
to buyer
mindset
The value (cost-savings,
adoption, etc.) we bring to
their function
Become a trusted resource for
their function evolve trust
into our value
Accelerate as a trusted
resource parallel path
into our value
Signals that
influence
demand gen
tactics
Demo requests, events
and direct mail the #1
driver of SQOs
The Great Pause Prospects asking when travel
will ramp back up and what
they should be thinking about
Scale / double
down on
tactics that are
working
SEO, partnerships,
events, product
demos/webinars, direct
mail
Office Hours, podcasts, LMS,
workshops, resource wikis,
Community, calculator tools,
partner w/ persona-based
associations
Combination of “pre-covid”
and “test and see” tactics
23. TripActions Proprietary and
Confidential
Global events on hold | Need to lower costs | Offices empty and direct mails returned I Budgets cut in
half | No budget | Unknown events | Stalled business decisions I Lack of spend visibility | Event
cancellations I Coronavirus I Business continuity | Policy adherence | Website traffic down | MQLs
down | Form submissions down | Pipeline disappeared | Changing buyer expectations | Increasing
expense scrutiny | Cash Preservation I Lack of insight I CFOs cutting software spend I Coronavirus I
Global events | Stranded travelers | Low program adoption I Traveler safety | Unknown costs
Unknown traveler whereabouts | Stalled business decisions I Lack of spend visibility | Static policies
Flight cancellations I Coronavirus I Business continuity | Policy adherence | Traveler wellness
Globalization | Changing traveler expectations | Increasing expense scrutiny | Dynamic market pricing
Inflexible travel management tools I Lack of data I Location blacklisting I Real-time data I Global
events | Stranded travelers | Low program adoption I Traveler safety | Unknown costs Unknown
Events cancelled | Stalled business decisions I Direct mail returned | Zoom | Virtual everything I
Coronavirus I Business continuity | Tone deaf | Open rates down | Changing buyer expectations |
Increasing expense scrutiny | Buyers disappear | Future uncertain I No pipeline I No leads No MQLs
No SALs No SQLs No SQOs I No events | No in-person activities | COVID-19 I Budget gone | Tone
deaf | Website traffic down | Form submits down | Coronavirus | Zoom everything | Tone deaf | No
How do we market in a world of 6 feet, WFH and
without coming across as tone deaf?
25. Brand Awareness: Let everyone know we’re here to stay in
the new world of marketing
Dinners, Pipeline Accel Events
Blog content & SEO strategy
Press, community & social media
community.tripactions.comOnline: Video & ads
Make our customers heroes -
deliver social proof, reviews
Tradeshows
27. Targeted ABM Approach: Identify our target accounts & hit
them with bespoke campaigns
We’ve landed, come fly with us
Adjusted
Direct mail
Target accounts &
persona identified
Thought leadership
roundtables
Persona messaging
Measuring & tracking
success to closed-won
Thought leadership
office hours
Personalized videos
& ads
28. Generate demand by becoming a trusted resource
Industry news
Podcast
“Open for Business”
Tools for your job
Workshops
Travel Manager / EA
Academy
https://academy.tripactions.com
Persona-based
Wiki Resource Centers
Persona-based
Calculators
29. TripActions Proprietary and
Confidential
Global events on hold | Need to lower costs | Offices empty and direct mails returned I Budgets cut in
half | No budget | Unknown events | Stalled business decisions I Lack of spend visibility | Event
cancellations I Coronavirus I Business continuity | Policy adherence | Website traffic down | MQLs
down | Form submissions down | Pipeline disappeared | Changing buyer expectations | Increasing
expense scrutiny | Cash Preservation I Lack of insight I CFOs cutting software spend I Coronavirus I
Global events | Stranded travelers | Low program adoption I Traveler safety | Unknown costs
Unknown traveler whereabouts | Stalled business decisions I Lack of spend visibility | Static policies
Flight cancellations I Coronavirus I Business continuity | Policy adherence | Traveler wellness
Globalization | Changing traveler expectations | Increasing expense scrutiny | Dynamic market pricing
Inflexible travel management tools I Lack of data I Location blacklisting I Real-time data I Global
events | Stranded travelers | Low program adoption I Traveler safety | Unknown costs Unknown
Events cancelled | Stalled business decisions I Direct mail returned | Zoom | Virtual everything I
Coronavirus I Business continuity | Tone deaf | Open rates down | Changing buyer expectations |
Increasing expense scrutiny | Buyers disappear | Future uncertain I No pipeline I No leads No MQLs
No SALs No SQLs No SQOs I No events | No in-person activities | COVID-19 I Budget gone | Tone
deaf | Website traffic down | Form submits down | Coronavirus | Zoom everything | Tone deaf | No
A true test for marketers.
Are you a revenue driver or a cost center?
You can’t afford to be the latter.