This document discusses how event data can be activated to drive revenue. It outlines the types of data that can be captured before, during, and after events, and how integrating this data with CRM and marketing automation platforms allows for quick and intelligent follow-up marketing and sales. Capturing consistent event data across all events can help automate data capture and build buyer profiles. The document then provides examples of how Cvent helps clients by capturing, converting, and scaling event programs to increase leads, opportunities, and revenue through their event technology platform and solutions.
With 2020 around the corner, now is the time to get Sirius about your events. SiriusDecisions’ research director of demand marketing strategies, Cheri Keith, is our featured speaker this month! She will take you through a deep dive on the SiriusDecisions’ Event Management Framework to help you refine, plan and execute your events with precision.
You will also learn about a tool that will help you determine which events are best for your business based on value and cost. This value-packed webinar will provide you with a clear roadmap for implementation so you can hit the ground running. This webinar is not one to miss!
Key takeaways:
Key components of a modern and effective event strategy
A tool to determine which events are most appropriate based on value and cost
A roadmap for implementing modern event practices
Salesforce on Salesforce: Building Marketing & Sales AlignmentKevin Baldacci
Ever wondered how Salesforce does sales enablement? Join us for a look behind-the-scenes at how we create, manage, and run internal campaigns designed to empower our sales reps. You will learn first-hand how we handle product launches and see examples of some of our most successful campaigns. This session is great for B2B marketers, enablement, and sales leaders looking for practical ways to improve their sales enablement strategy.
Digital Marketing Automation with Salesforce Marketing CloudThinqloud
This presentation explains how Salesforce Marketing cloud enables your organization to build and manage powerful 1-to-1 customer journeys.Discover the strategy to target more customers in today's competitive world.
Our Event Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and execute an event marketing plan that meets your marketing objectives.
With 2020 around the corner, now is the time to get Sirius about your events. SiriusDecisions’ research director of demand marketing strategies, Cheri Keith, is our featured speaker this month! She will take you through a deep dive on the SiriusDecisions’ Event Management Framework to help you refine, plan and execute your events with precision.
You will also learn about a tool that will help you determine which events are best for your business based on value and cost. This value-packed webinar will provide you with a clear roadmap for implementation so you can hit the ground running. This webinar is not one to miss!
Key takeaways:
Key components of a modern and effective event strategy
A tool to determine which events are most appropriate based on value and cost
A roadmap for implementing modern event practices
Salesforce on Salesforce: Building Marketing & Sales AlignmentKevin Baldacci
Ever wondered how Salesforce does sales enablement? Join us for a look behind-the-scenes at how we create, manage, and run internal campaigns designed to empower our sales reps. You will learn first-hand how we handle product launches and see examples of some of our most successful campaigns. This session is great for B2B marketers, enablement, and sales leaders looking for practical ways to improve their sales enablement strategy.
Digital Marketing Automation with Salesforce Marketing CloudThinqloud
This presentation explains how Salesforce Marketing cloud enables your organization to build and manage powerful 1-to-1 customer journeys.Discover the strategy to target more customers in today's competitive world.
Our Event Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and execute an event marketing plan that meets your marketing objectives.
Which are the essential digital marketing insights and automation tools to grow your business? This deck shows you the best tools across our RACE framework.
SlideTeam is here to take care of all your event proposal to outline all the services you will provide for an event. Introducing you aesthetically, event proposal PowerPoint presentation slides for your marketing campaign, and your sales pitch all wrapped up into one PPT presentation. Crafted with the graphics of professional work environment, employee, desks, and bulletin, we have covered up topics which cover up, information about you, about the event, sponsorship opportunities, the benefit to sponsors, sponsorship form, event goals, target audience, objective to ensure quality, road map demonstrating, initiation of the event, to chief guest speech and closure of the programme. Various modules of sponsorship opportunities have been scripted here for your personalization. This PowerPoint template has been designed while keeping in mind that the organization has to consider viewers point of view and have to communicate with the executives through this scheme. Give your business and marketing related presentations a dauntless edge. Proceed now and download today. Impress the sponsors and get them on board with you using Event Proposal PowerPoint Presentation Slides.
If your company needs to submit a Event Marketing Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2PFwaBN
Browse through our event planning PowerPoint template slides. Our designing team has crafted these beautiful presentation slides for your use. To position your products or services, you need to have an integrated marketing communication plan which can be designed using our event planning PPT slideshow. Events are difficult to manage, and they need meticulous planning. Any business organization needs to convey a clear message, which can be easily met through our event planning Presentations deck. You can represent your event outline, agenda, sponsorship opportunities and benefits for sponsors, etc., anything with our editable planning PowerPoint designs. Many business organizations feel incapable of organizing events, planning and executing their plans, etc. They do not have sufficient time and resources for creating an impactful presentation. Our event management and planning Presentation template will be perfect for you to highlight all the necessary tasks which are essential for business planning and success. You can add and edit the content as per your business needs. Just download this presentation template design, insert it on your presentation and then share it with who so ever you are looking to share with. Go about everything calmly with our Event Planning PowerPoint Presentation Slides. Don't allow it to get hectic.
Pitching for Digital Marketing ProjectsVijay Sankar
A ready to use template with a sample case study. This can be used as a starting point for an external pitch or an internal audit of digital marketing tactics
Care about leveraging digital marketing hotel industry? Want to build brand, generate leads, engage customers and acquire new business for your hotel, restaurant, spa using digital marketing? You will find this deck presented at HOSI 2016 useful.
If you want to build mastery in digital marketing, you can consider participating in hands-on digital marketing training program by Digital Vidya. Find more details at http://www.digitalvidya.com
If your company needs to submit a Affiliate Marketing Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/39qwqvL
The steps in running a social media marketing campaign - 40 min preso at Edge of the Web, Perth Australia #eotw
Blog post for background
social media marketing campaign http://laurelpapworth.com/australia-social-media-marketing/
A sneak peak at: How the Marketing Technology has evolved over the years. Why has it now become essential for marketers? How to select a MarTech solution?
Join us as we provide an overview of how to integrate to Salesforce using the built-in tools, and look at integration on the different layers of Salesforce (User Interface, Data Logic, and Database). We'll be providing tips, best practices, and real-life examples.
When Marketo Programs meet Salesforce Campaigns [Infographic from LeadMD]LeadMD
Ever wonder how Marketo and Salesforce.com sync up?
Well, wonder no more!
In this infographic LeadMD shares how areas like channels and types work together and even what doesn't sync between the two platforms.
Get ready for the full scoop on how data from any Marketo Program syncs directly to its SFDC Campaign counterpart in this best practice infographic.
Find more content at www.leadmd.com/marketplace
Which are the essential digital marketing insights and automation tools to grow your business? This deck shows you the best tools across our RACE framework.
SlideTeam is here to take care of all your event proposal to outline all the services you will provide for an event. Introducing you aesthetically, event proposal PowerPoint presentation slides for your marketing campaign, and your sales pitch all wrapped up into one PPT presentation. Crafted with the graphics of professional work environment, employee, desks, and bulletin, we have covered up topics which cover up, information about you, about the event, sponsorship opportunities, the benefit to sponsors, sponsorship form, event goals, target audience, objective to ensure quality, road map demonstrating, initiation of the event, to chief guest speech and closure of the programme. Various modules of sponsorship opportunities have been scripted here for your personalization. This PowerPoint template has been designed while keeping in mind that the organization has to consider viewers point of view and have to communicate with the executives through this scheme. Give your business and marketing related presentations a dauntless edge. Proceed now and download today. Impress the sponsors and get them on board with you using Event Proposal PowerPoint Presentation Slides.
If your company needs to submit a Event Marketing Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2PFwaBN
Browse through our event planning PowerPoint template slides. Our designing team has crafted these beautiful presentation slides for your use. To position your products or services, you need to have an integrated marketing communication plan which can be designed using our event planning PPT slideshow. Events are difficult to manage, and they need meticulous planning. Any business organization needs to convey a clear message, which can be easily met through our event planning Presentations deck. You can represent your event outline, agenda, sponsorship opportunities and benefits for sponsors, etc., anything with our editable planning PowerPoint designs. Many business organizations feel incapable of organizing events, planning and executing their plans, etc. They do not have sufficient time and resources for creating an impactful presentation. Our event management and planning Presentation template will be perfect for you to highlight all the necessary tasks which are essential for business planning and success. You can add and edit the content as per your business needs. Just download this presentation template design, insert it on your presentation and then share it with who so ever you are looking to share with. Go about everything calmly with our Event Planning PowerPoint Presentation Slides. Don't allow it to get hectic.
Pitching for Digital Marketing ProjectsVijay Sankar
A ready to use template with a sample case study. This can be used as a starting point for an external pitch or an internal audit of digital marketing tactics
Care about leveraging digital marketing hotel industry? Want to build brand, generate leads, engage customers and acquire new business for your hotel, restaurant, spa using digital marketing? You will find this deck presented at HOSI 2016 useful.
If you want to build mastery in digital marketing, you can consider participating in hands-on digital marketing training program by Digital Vidya. Find more details at http://www.digitalvidya.com
If your company needs to submit a Affiliate Marketing Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/39qwqvL
The steps in running a social media marketing campaign - 40 min preso at Edge of the Web, Perth Australia #eotw
Blog post for background
social media marketing campaign http://laurelpapworth.com/australia-social-media-marketing/
A sneak peak at: How the Marketing Technology has evolved over the years. Why has it now become essential for marketers? How to select a MarTech solution?
Join us as we provide an overview of how to integrate to Salesforce using the built-in tools, and look at integration on the different layers of Salesforce (User Interface, Data Logic, and Database). We'll be providing tips, best practices, and real-life examples.
When Marketo Programs meet Salesforce Campaigns [Infographic from LeadMD]LeadMD
Ever wonder how Marketo and Salesforce.com sync up?
Well, wonder no more!
In this infographic LeadMD shares how areas like channels and types work together and even what doesn't sync between the two platforms.
Get ready for the full scoop on how data from any Marketo Program syncs directly to its SFDC Campaign counterpart in this best practice infographic.
Find more content at www.leadmd.com/marketplace
How to Build a High-Converting Event Experience with Event AutomationCertain
How can digital marketers capture buying signals at events to increase attendance, accelerate the buyer’s journey, and generate revenue? Join Certain’s VP of Marketing, Kristen Alexander and Beki Scarbrough, MarTech, Automation & Demand Gen Expert, as they discuss strategies on how to create a branded, personalized, and attendee-focused experience during all stages of the event lifecycle. You’ll learn how to design an event marketing and demand generation strategy that stands out against your competitors, maximizes the cross-selling and upselling (and selling!) opportunities at every attendee touchpoint, and creates the ultimate event experience.
The Customer journey in the event industry:: Focus on Delegates and ExhibitorsHolger Friesz
Customer experience matters everywhere, especially in a changing industry like the event industry. Digitalization is revolutionizing the way service is being asked for and we need to cater to the demands of new Generations. This presentation held at Saudi Meetings Industry Convention in 2018 gives insights into what it needs to take advantage of the change.
The Data-Driven Event: Battle-Tested Data Insights for Event Professionals Hubb
In this session, learn how to get strategic about collecting and analyzing the *right data* at your events to understand what efforts are working and what needs to be tweaked. You don’t need to be an analyst to make better decisions moving forward; the techniques are simple.
The main topic based on popular opinion during Amura Evolve 2014 was 'How to use big data analytics for marketing & sales automation and simplification in real estate.' With live demonstration, the need for big data based platform for marketing & sales in real estate was established.
Secrets of a Marketing Automation Ninja ReachForce
Learn about techniques for optimizing your use of marketing automation and some advanced ninja moves in Marketo that can increase response 10X over typical program set up. Presented by Mary Firme of ReachForce and Steve Susina, Marketing Director, Lyons Consulting Group.
A Single Customer View Starts with a CDP: Meet AgilOneAcquia
Marketers have it easy, right? Flush with piles of customer data, it should be simple to know exactly who your prospects and customers are, target them with the perfect message, and grow your revenue from the data you own.
But it's not.
There is more data than ever before, but marketers struggle to know the most basic details of their customers:
-96% of marketers are challenged in building a comprehensive, single view of the customers
-40% of marketers are unable to personalize because of the inability to link data across disparate technologies
It doesn’t have to be this hard.
On March 11th, join Acquia’s AgilOne webinar to learn how you can use machine learning to unlock siloed data and gain a single view of your customers.
Marketers will:
-Know what is a CDP and how is it different than DMP, CRM, or MDM
-Learn about AgilOne’s unique approach to machine learning and AI, and how these capabilities directly benefit marketers
-Hear how brands like lululemon, Tumi, and Moosjaw use AgilOne to drive business results
-Watch a live demo to learn how to create personalized campaigns across on and offline channels
Webinar - How Marketing Automation can sales fall in love with CRMSalesfusion
SalesFUSION and Analyst firm, Gleanster present a compelling look at how a properly implemented marketing automation solution can dramatically improve CRM adoption and usage by Sales
In-person events have always been valuable marketing opportunities, but their success was hard to measure and they occurred infrequently. Now, with the rise of digitization, organizations can extend audience engagement before, during, and after events, creating more measurable experiences. Digital marketers are playing a larger role in capturing in-person audience insights, gaining a clearer understanding of attendee interests. In this session, discover the latest trends in blending physical and digital experiences at events, including how people consume content and information. Digital marketing professionals can capitalize on this newly-digitized channel to create personalized, engaging experiences that drive business growth. By leveraging the power of events, digital marketers can build personal connections with attendees that drive revenue and achieve digital transformation goals.
Learn what the industry's best-in-class are doing right. How are they achieving 73% higher realized and implemented cost savings? Consider your needs and determine how you can drive visibility, efficiency and savings like these leaders.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
4. How Can We Activate Event
Data to Drive Revenue?
How Can We Maximize the
Impact of our Events?
5. Determining the right data
to capture for each type of
event, and at each stage of
event execution
THE RIGHT DATA
Integrating event data
with your CRM and MAP
to enable rapid,
relevant follow-up
MARKETING SALES
QUICKLY & INTELLIGENTLY
ACTIVATED
Automating data capture
across all your events to build a
profile of buyer interest
CONSISTENTLY CAPTURED
6. THE RIGHT DATA
Pre Event During Event Post Event
• Check-in
• Session attendance
• Session feedback
• Poll responses
• Social posts
• Speaker ratings
• Session ratings
• Booth visits
• Trade show scans
• Product demos
• 1:1 appointments
• Activations
• Audience segmentation
• Registration Status
• Registration data
• Custom questions
• Pre-event surveys
• Session enrollment
• Attendee SAT scores
• Survey responses
• Event cost
• Event revenue
• Event ROI
• Campaign opens, clicks,
views, form fills etc..
Data Elements: Data Elements: Data Elements:
7. TIER 3 EVENTS TIER 2 EVENTS TIER 1 EVENTS
EVENT REGISTRATION FORMS
CHECK-IN & BADGING
MOBILE EVENT APPS (FEEDBACK AND ENGAGEMENT)
APPOINTMENTS
LEAD CAPTURE
SESSION SCANNING/ATTENDEE TRACKING / RFID
SURVEYS
MEETING NOTIFICATIONS AND SPEND APPROVALS
CONSISTENTLY CAPTURED: HOSTED EVENTS
BRAND, AUDIENCE ACQUISITION
REPORTING ANALYTICS
eMARKETING
8. TIER 3 EVENTS TIER 2 EVENTS TIER 1 EVENTS
LEAD CAPTURE
APPOINTMENTS
REGISTRATION, CHECK-INS, FEEDBACK (EVENTS WITHIN THE EVENT)
MEETING NOTIFICATIONS AND APPROVALS
CONSISTENTLY CAPTURED: TRADE SHOWS YOU ATTEND
BRAND, AUDIENCE ACQUISITION
REPORTING ANALYTICS
9. Route to Sales
Marketing Nurture
Analytics
CRM
MAP
CDP/Data Lake
QUICKLY AND INTELLIGENTLY ACTIVATED
11. PERSONALIZED EVENT
MARKETING
Increase event attendance and
trade show leads with smart, multi
-channel outreach and consistent lead
capture and qualification tools
INTEGRATED ATTENDEE
INSIGHTS
Drive more revenue by using
comprehensive event data to paint one
version of the truth, shared quickly
with Sales and Marketing systems
to take the next best action
A SINGLE, UNIFIED
PLATFORM
Amplify the impact of all your
events through standardization, unified
and secure technology
CAPTURE CONVERT SCALE
12. CAPTURE
Customizable “front doors” for all
your events
Relevant messaging and nurture that
drives response
Personalized registration experiences
to optimize conversion and insights
Universal lead capture tools improve
trade show lead volume and yield
BRANDED EVENT WEBSITES
AUTOMATED, TARGETED
OUTREACH
MULTIPLE, CUSTOM
REGISTRATION PATHS
AUTOMATED, CONSISTENT
TRADE SHOW LEAD CAPTURE
13. CONVERT
One, complete view of the attendee
improves campaign effectiveness and
accelerates path to revenue
Quickly connect sales with prospect
insights to accelerate and optimize follow
up
Integrate event data with proprietary
in-house systems to enable visualization
and action.
Disparate event data is unified and
visualized for better insights and
evidence of impact
MARKETING AUTOMATION
INTEGRATIONS
CRM INTEGRATIONS
CUSTOM API / OPEN
ACCESS
ADVANCED, CUSTOM
INSIGHTS & ANALYTICS
14. QUICKLY AND INTELLIGENTLY ACTIVATED: INSIGHTS
EVENT INSiGHTS
ATTENDEE INSIGHTS
SESSION INSIGHTS
TRADE SHOW INSIGHTS
15. SCALE
Solution scale & breadth to facilitate
adoption and standardization across all
your hosted and sponsored events
Consistent, high data security and privacy
standards across all products to ease
compliance management.
24/7/365 right-size support delivery
models, including on-site project
management, delivered with 95% CSAT,
ONE INTUITIVE PLATFORM
FOR ALL YOUR EVENTS
UNIFIED, COMPREHENSIVE
DATA SECURITY POSTURE
SCALABLE SUPPORT MODELS
16. NEXT STEPS – HOW CAN WE HELP?
Simplify the tech
stack
Identify the
right
data to capture
WorkshopIdentify the right
event for the job
17. Deep Integrations into
native workflows of
Marketo, Eloqua,
Salesforce, and others
Simplify Your
Tech Stack
80% of the Fortune
100 Use Cvent
Data Security
and Privacy
We’re where you
already work
A single platform with the
product breadth and depth
to handle all your events,
big and small
Trusted
Partner
Certified, enterprise
class compliance
across all products
WHY CVENT?
23. SMALL IMPROVEMENTS CAN DELIVER BIG IMPACT...
EVENT LEADS
More leads, better qualified
SALES QUALIFIED LEADS
To Sales and Marketing faster
OPPORTUNITIES
Enabling more relevant, timely follow up
DEALS
Driving more deals and revenue
EVENT LEADS
SALES QUALIFIED LEADS
OPPORTUNIUTIES
GROWTH & LOYALTY
DEALS
24. +34 Deals +$1.7M in Revenue
EXAMPLE: 1% LIFT , $50K ASP
1%LIFT
EVENTS MARKETING FUNNEL BASELINE 1% LIFT
# OF EVENT LEADS (MQLS) 10,000 10,100
SALES QUALIFIED LEADS 30% 31%
OPPORTUNITIES 25% 26%
OPPORTUNITY CLOSE RATE 40% 41%
DEALS FROM THE EVENT 300 334
REVENUE IMPACT FROM THE EVENT $15,000,000 $16,688,230
25. INTEGRATED SO YOU CAN TAKE THE NEXT BEST ACTION
BLOG READ
WEB PAGE VISITS
TRADE SHOW DISCUSSION
EMAIL OPEN > WHITE PAPER DOWNLOAD
SEMINAR REGISTER AND ATTEND
EMAIL OPEN & CASE STUDY DOWNLOAD
USER CONFERENCE ATTENDANCE
27. SESSION ATTENDANCE
S1 S2 S3
1 1
2 2 2
3 3 3
Persona 1
Persona 2
SESSION ENGAGEMENT
S1 S2 S3
1 1
2 2
3 3 3
TRADE SHOW
V1 V2 V3
1 1 1
2 2 2
3 3
SEGMENTATION
CRITERIA
Persona 3
ACTIVATION – SEGMENTATION BY PERSONA
28. SESSION ATTENDANCE
S1 S2 S3
1 1
2 2 2
3 3 3
Industry 1
Industry 2
SESSION ENGAGEMENT
S1 S2 S3
1 1
2 2
3 3 3
TRADE SHOW
V1 V2 V3
1 1 1
2 2 2
3 3
SEGMENTATION
CRITERIA
Industry 3
ACTIVATION – SEGMENTATION BY INDUSTRY
29. Leslie Marshall
Head of Experiential Marketing
• Event Management
• OnArrival 360
• Mobile Event Apps
• Lead Retrieval
• Session Scanning / RFID
CVENT SOLUTIONS:
REAL RESULTS – MORNINGSTAR
1,637 ATTRIBUTED MQLs
Named Top 5 Marketing Campaign
59 Attributed Sales
Opportunities
13,809
ATTENDEES ACROSS
150 GLOBAL EVENTS
150
GLOBAL EVENTS
“Using Cvent, we could show Senior
Management that our Investment
Conference supported $4M in
revenue
12 Closed Won Deals
TOTAL EVENT
PROGRAM
Editor's Notes
Primary use: To expand use of Cvent across an entire event program (all tiers, hosted and attended) by showing how events and event data, properly executed, can drive Marketing KPIs
Primary Target Audience: Marketing Leadership or Revenue Minded Planner
Vertical: B2B Corporate Marketing
Moderate to high level of sophistication
Target’s Primary Goal: Improve the lead generation, conversion and revenue impact of their live events program; integrate live event data with the rest of their digital channels to drive sales.
Target’s Primary Needs: Event data capture across all my events, shared with my marketing systems of record, Delivery consistent, on brand modern experiences.
The presentation consist of three content themes. Select and emphasize these areas based on your client’s level of sophistication (e.g. some will need more education than others)
How to think about Event Marketing
How to embrace and deliver World Class Event Marketing
How Cvent Helps
(Left Graphic) Events are a key part of the Buyer’s Journey to create lead and accelerate deals
(Right Graphic) Post-Purchase, events play a key role in the customer journey to drive adoption, renewal and Upsell and Cross sell
What unique role do they play?–
They are great generators of expressed interest: When attendees spend hours/days away from their office, and spend hundreds or thousands of dollars to do it, their investment level is high. They “vote with their feet” in the sessions they attend, appointments they have, and booths they visit.
Lead accelerators: Content based “drip” nurtures can take months to bear fruit. Because you are face to face, events are uniquely good at defining the problem quickly and clearly. And because, at your events, you control the invite list, messages, etc., you can quickly propose a solution to the buyer’s needs
They are a significant investment: Events represent 20%-40% of B2B Marketing Spend
6.5 people are involved in the average B2B buying committee/purchase process, so its important you have visibility into the behaviors of all members of the buying committee (account) across your events, not just one person
Many organizations have hundreds of events per year
Some larger organizations may have thousands of events per year
Accurately tracking, proving, and growing ROI across off of these events is complex
Think about your digital channels. Too often, marketers can’t - or simply aren’t – approaching their live events with the same rigor they do their “digital” / “online channels”
Marketing leaders have been embracing digital transformation for years. Think about the tools, tech and people you use to optimize the landing pages on your website. How you pour over the data to get - and keep - engagement on your web pages, and ultimately to drive conversion. All in the pursuit getting that next bump in lead volume, conversions, and pipeline
But what about your live events? These face to face interactions have the ability to capture more information, in higher fidelity, than many digital channels. But is many organizations…and for many events… the attendees remain ghosts.
Given their investment levels and importance, most organizations are asking:
Three keys elements to best in class Event Marketing
Right Data: Understand what event and attendee data is valuable to capture, and where in your existing workflows that data lives
Consistently captured: Once you know what the right data looks like and where it lives…you need to reliably capture it across each of the touchpoints and engagement points you have with your attendees. Each of these data elements will help you build a clearer profile off your attendees interests
Quickly and intelligently activated: None f the data does any good until you get it in the hands of your Sales and marketing teams so they can follow up with the next best action, and do it quickly while there is still recency and urgency in the mind of the attendee
Let’s start with the “Right data” What does the right data look like? And where do you find it.
This is a summary view of the event lifecycle, highlighting first the major activities you are doing as you: build your event program architecture, plan your events, execute them, and then follow up and assess effectiveness.
Each of these activities yields important data elements…data that can help you better understand the interest of your attendees, the overall success of your event, and will help you optimize the attendee experience for your next event.
Consistently capturing that data requires automation and the right tools.
What you see here is a functional view – focused on events you host - of the typical tools (products) used to capture the data we just looked at. The Tiering at the top gives you a sense of where that tool is typically used, but we see customers use these tools at all tiers depending n their needs
Note to presenters: Consider bringing up Data Security and Privacy (e.g. GDPR, etc..) here. Data capture MUST be done in a way that is compliant with emerging regulations. Issues like consent, right to be forgotten, etc. is on Marketer’s minds.
Enabling consistent data capture with one set of compliant tools is a key benefit!
And here is the tradeshow view of the same.
Note: Again stress Security and Privacy compliance
Cvent integrates with leading systems to route data in near realtime.
So how can Cvent help? We provide the tools and technology to help Marketers:
1) Capture more leads from their event programs
2) Improve event lead velocity and conversion
3) Scale their event programs so they can amplify its impact across all events, globally.
Convert
Cvent helps you convers more leads to closed won deals by allowing you to get valuable event data quickly into the hands of your Sales and Marketing teams – in the systems where they already work – so they can pull the through the funnel
Marketing Automation Integrations
Cvent integrates with Marketo, Oracle|Eloqua, Hib Spot, Silverpop, and more so you can build more complete customer profiles that allow for more targeted campaigns, stronger messaging and powerful customer insights
CRM Integrations
Minimize time-to-action on your event leads with seamless data flow to your CRM.
Improve your workflow processes and customer engagement simultaneously with connected data, automatic updates, tasks, rule assignments, and much more
Cvent.
Custom API / Open Access
Advanced, custom functionality to meet advanced needs and use cases
Analytics and Dashboards
Cvent has standard and custom reports to bring all your event data together and visualize it so you can get a clearer sense of what’s working and what’s not.
In addition to Sales and Marketing, other internal stakeholders are consumers of event data.
Dashboards facilitate the visualization of the data so you can see patterns and act on them. Dashboards allow visibility into:
Event Level data: See key event metrics like attendee counts by category or group
Attendee Level touchpoints: Visualize the touchpoint sand activities of individual attendees at your event
Content level data: Understand what content is resonating with what audiences so you can optimize future content and agendas, and refine your outreach to these audiences
Trade Show Floor: Understand trade show busy hours, high traffic areas, and lead counts per booth so you can give valuable insights back to your sponsors and help you execute a more effective, profitable trade show floor at your next event
Scale
One Platform for all your events
Across the enterprise, you wouldn’t have multiple Marketo instances? You wouldn’t have multiple Salesforce instances? Why would you have multiple Event Management systems? Technical fragmentation makes it harder to scale. Cvent has the solution depth and breadth to support all your events …. From your simplest, to your most complex.
Unified Data Security and Privacy Posture
With GDPR here, and the California Consumer Protection Act (CCPA) coming, data privacy, consent-based marketing and marketing transparency has never been more on the mind of customers …and regulators. As a data controller, you are responsible to ensure the compliant handling of attendee data, and failure to understand – and comply – with these new regulation carry stiff commercial penalties and brand risks.
At Cvent, our security framework is certified to leading global and industry standards. Cvent is compliant or aligns with several industry standards and data privacy regulations, including:
SOC 1, Type II, SOC 2 Type II, ISO 27001: 2013, Payment card Industry data Security (PCI DSS), Cloud Security Alliance, E.U. general data Protection regulation (GDPR), E.U., U.S. Privacy Shield Framework
AR - Service and support a key differentiator …one platform for all your events Data standardization
AR - Service and support a key differentiator …one platform for all your events Data standardization
Unfortunately, for too many event programs, some combination of this – or maybe ALL of this - is their reality.
Stalled /Declining Lead Growth
Getting harder to drive attendance to your hosted events
Lead “Melt” at your trade shows
Slow, ineffective follow up
Leads taking too long to get to sales and marketing allowing your competitors to get there first and set the agenda
Follow up is generic, not based on what the attendee cares about
Or in some cases…too much incoming data. How do I organize and action it
Inability to prove impact
Inability to attribute revenue to your events and prove ROI. Without evidence of impact…dollars an focus go to other marketing channels
Inability to executing at scale
As event volumes grow and teams are executing hundreds or thousand of events per year (often simultaneously) systems and workflows must be automated and repeatable
Our experience is that, behind these “symptoms” lie a few root causes
Offline mentality –
At a time when most components of marketing are automated and have moved online, meetings and events are often mistakenly viewed as “outside” of a modern, digital marketing mix. Event interactions aren’t captured, scored, shared or used to optimize marketing and sales outreach. Even as some organizations move to integrate their large Tier 1 events into their among the best organizations, many still treat their Tier 2 and Tier 3 events as “islands”.
Data Silos Even if organizations have started to capture data from their events, too often that data sits in disconnected silos; Silos caused by fragmented point products or event data not shared with Marketing’s systems of record (MAT/CRM). These silos make it impossible to get a single, clear picture of your attendees so you know the best next action to take. And the time it takes to parse through siloed data…time that costs your sales and marketing teams and time that your competitors are using to define the conversation and set the agenda.
Manual Processes and fragmented technology
Manual processes simply cant keep up under the strain of high volumes, and throwing more bodies at it isn’t the solution. And fragmented point products typically only add to the problem, forcing your teams to know several products, go in and out of several systems, manage multiple vendors, and even deal with different security, privacy and operational polices across each product. Doing it right and replicating that across hundreds or thousands of events requires standardization.
:
The payoff –
Applying technology and automation to your event program can impact every level of your marketing funnel.
Here are some specific ways that technology can increase lead volume and conversion.
And when you maximize the impact of these event touchpoints, they can be powerful accelerants to your marketing mix and funnel.
To illustrate this, we’ve modelled here a simple 1% lift in lead volume from your events and a 1% conversion rate improvement at each level of the funnel.
Each companies’ conversion rates, average sales price etc. will be different, but the point remains that putting some attention, technology and automation to work in your live events program can yield big benefits
Valuable event data gets shared with your Marketing systems record (Eloqua / Marketo) where it combines with / builds on all you other campaign touchpoints to help paint a clearer picture of your attendee.
This is what we mean when we say that events aren’t standalone touchpoints. They aren’t “offline”. They are critical contributors to a modern, digital marketing mix that help you build a more accurate, complete profile of buyer interest.
Events can produce a lot of data!
Many organizations struggle with organizing all that data, and getting it quickly into the hands of Sales and marketing in a way they can smarty
follow up.
Because every hour that your sales and marketing team aren’t following up, two things are happening:
The lead is getting colder
Your competition is framing the message
Lets take a deeper look
…by Persona
…by Persona
Morningstar, Inc. is a leading provider of independent investment research in North America, Europe, Australia, and Asia with more
than $195 billion in assets under advisement. They operate in 27 countries
This slide focuses on the results of their Morningstar Investment Conference where they have a very strong lead volume, pipeline and bookings attribution to that event. The key here is that are capturing attendee engagement data onsite, and passing it quickly to their CRM and MAP systems for action and attribution
Also included at far right is the scope of their global event program under Cvent management
Additional quoted from Morningstar’s team below
“Using RFID, we tracked the attendee journey at the 2017 Morningstar Investment Conference, and passed along 1,637 Marketing Qualified Leads (MQLs) and sent attendees through tailored nurture campaigns directly based on lead score.”
“The ability to tailor registration paths and ask questions of each registrant has provided us with the knowledge of who our attendees are and what
they are interested in. This information helps us improve the conference content for each audience.”
“Cvent has digitally transformed our events, taking us from an inefficient, home-grown system to an efficient, seamless, and scalable
registration system.”