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Marketing Presentation

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  2. 2.       Introduction To Tapal Brands From The House Of Tapal Our Chosen Brand Customer Analysis Competitor Analysis STP Marketing Mix Re-positioning
  3. 3.        Tapal started out as a family concern under the personal supervision of its founder, Adam Ali Tapal. Today Tapal Tea is managed by the founder's grandson, Aftab F. Tapal Tapal’s deep rooted culture and core values differentiate it from its competitors "Never compromise on quality" has been the motto at Tapal since the very beginning. This commitment to quality has resulted in a high level of customer satisfaction and unflinching brand loyalty Strong Distribution Network Research Development Human Resource Managment
  4. 4. Danedar Leaf Blend Family Mixture Chenak Kenya Dust Special Teabags Special Round Teabags Tezdum Safari Kenya Leaf Jasmine Green Tea Ice Tea Mezban Super Dust Gulbahar Green Tea
  5. 5.      Mezban was launched in the 90s as one of the premier ‘Dust Tea’ brands of Sindh Tea with a strong flavor & taste Originally developed for hot tea shops Mezban has become a favourite amongst household consumers as well. Brand essence of stimulating relationships through hospitality
  6. 6.    Mezban Premier Dust is the blend for consumers who prefer tea with a strong flavour & taste. Initially TAPAL MEZBAN was launched, was particularly for the small hotels in the interior sindh. Due to finest quality and relationship with the customers Mezban has become a favorite amongst the household consumers as well.
  7. 7.    TAPAL is operating in a market that is flooded with many competitors. Every tea product in the market is offering more or less the same attributes If we look overall than every tea is a competitor of another one And many local mushroom tea
  8. 8.  Segmentation: demographic (Culture) geographic and behavioral bases      Is the segment viable? Is the segment accessible? Is the segment measurable? Targeting: single segment Targeting Positioning: symbolize the bonds and relationships that underscore the human equation for the people of Sindh along with celebrating their rich heritage and culture.
  9. 9.   Its tagline, ‘Yeh Rishton Ki Shaan hai Yehi Mezban Hai’ Brand essence of stimulating relationships through hospitality
  10. 10.     Product: Price: Place: Promotion:
  11. 11.    New Tagline “KHUSHYO KI PEHCHAN TAPAL MEZBAN” The background pattern can be AJRAK We can also introduce Tapal Mezban to grap the Otak System.
  12. 12. CAMPAIGN FOR TAPAL MEZBAN     Apni Chai Faaslay Mitaye Laajawab Chai Laajawab Loog Kaamyaab loogon ky pasand Chai jo sath nibahye zindagi bhar
  13. 13. THANK YOU