A unique business idea for a college project presented by Kirti Karvi & Arpit Arora on "customized tea business" developed with an intensive research on tea industry and own unique ideas in the domain.
This was an advertising campaign for Tazo bottled iced tea and the project was created my Sophomore year. Our target markets were 18- 26 and 27-34 year old women. Adobe Photoshop, Indesign, and Qualtrics were used for this project.
Lipton Green Tea(SWOT Analysis,STP Process, and 4Ps)Sejal Gaikwad
This ppt is regarding Strategic Management of Lipton Green Tea.
Wherein its discusses the SWOT Analysis,STP Process, and 4Ps.
Also starting with Unilever's History And Lipton Background Providing a Base to the Presentation.
I hope you guys find this presentation Helpful.
Best wishes,
Sejal Gaikwad :D
This was an advertising campaign for Tazo bottled iced tea and the project was created my Sophomore year. Our target markets were 18- 26 and 27-34 year old women. Adobe Photoshop, Indesign, and Qualtrics were used for this project.
Lipton Green Tea(SWOT Analysis,STP Process, and 4Ps)Sejal Gaikwad
This ppt is regarding Strategic Management of Lipton Green Tea.
Wherein its discusses the SWOT Analysis,STP Process, and 4Ps.
Also starting with Unilever's History And Lipton Background Providing a Base to the Presentation.
I hope you guys find this presentation Helpful.
Best wishes,
Sejal Gaikwad :D
The strategic recommendation after our analysis is that if products and services are designed in congruence with customer’s needs and personality then it leads to brand loyalty. So, we crawled all social media platforms, gathered clips and produced the following PPT over the last few nights with coffee from CCD as a recommendation as for how Cafe Coffee Day should be.
Our team created a marketing plan for a new product within a real company (Tetley Canada) using information gained from secondary research and applying the concepts of marketing strategy and team. This project has been lead by Margery Taylor, our professor of Marketing Management at George Brown College School of Marketing. She is one of the top marketing professionals in Toronto with a long and successful career.
Established 2015. As a Social Business, the profits of Maha Mangala Natural Health Products Sdn. Bhd. (MM) are either reinvested to sustainably grow the business or donated to support Dhamma projects and Social causes. A protector of Dhamma principles and ethical business, Maha Mangala delivers nourishing products that revitalize the mind and body.
The strategic recommendation after our analysis is that if products and services are designed in congruence with customer’s needs and personality then it leads to brand loyalty. So, we crawled all social media platforms, gathered clips and produced the following PPT over the last few nights with coffee from CCD as a recommendation as for how Cafe Coffee Day should be.
Our team created a marketing plan for a new product within a real company (Tetley Canada) using information gained from secondary research and applying the concepts of marketing strategy and team. This project has been lead by Margery Taylor, our professor of Marketing Management at George Brown College School of Marketing. She is one of the top marketing professionals in Toronto with a long and successful career.
Established 2015. As a Social Business, the profits of Maha Mangala Natural Health Products Sdn. Bhd. (MM) are either reinvested to sustainably grow the business or donated to support Dhamma projects and Social causes. A protector of Dhamma principles and ethical business, Maha Mangala delivers nourishing products that revitalize the mind and body.
Established 2015. As a Social Business, the profits of Maha Mangala Natural Health Products Sdn. Bhd. (MM) are either reinvested to sustainably grow the business or donated to support Dhamma projects and Social causes. A protector of Dhamma principles and ethical business, Maha Mangala delivers nourishing products that revitalize the mind and body.
Lipton presentation made by Syed hassan shahbaz mba (marketing) finalSyed Shahbaz
Lipton presentation made by Syed hassan shahbaz mba (marketing) final Each 7 every thing cover about Lipton Tea this source is very informative friend .
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1. "Today, we aren't here to present our jury
but, we intend to sell you our business
idea"
K I R T I K A R V E E & A R P I T A R O R A
GOOD EVENING
2. C U R A T I N G E X P E R I E N C E
"At Infinitea we curate the authentic finest Indian tea leaves and
crafts them into unique blends, using all natural ingredients. Our
teas are whole leaf, flavorful and healthy and bring to you the
experience you deserve "
7. NEED - OPPORTUNITY
Positive Lifestyle habits
Healthy living
Benefits of tea & other natural ingredients
Gifting culture (secondary)
Popularity of new Tea Ideas
Tea vs Diseases
This a need-based opportunity for us :
"Considering all these it's a good time to tap the
market and establish a fine brand with
differentiation that provides all "
8. Choose Base :
Green tea/ Black tea
Ingredient 1 :
Ingredient 5 :
Ingredient 4 :
Ingredient 3 :
Ingredient 2 :
Make your own tea blend
Ready!
Your very own tea blend
Customize your own
Assorted box
Choose no. of teabags 10 20
QTY
OPTIONS
Lavender bliss
Chamomile calm
Hibisbus
MInt lemon
Rose love
etc...
CUSTOMIZATION IS
THE KEY,
LET'S GET ONE
STEP AHEAD WITH
PERSONALIZING
TEA
9. Think
about
it
IMC PLANNING
InfiniTea will use an approach that
achieves the objectives of a marketing
campaign, through a well-coordinated use
of different promotional methods that are
intended to reinforce each other
11. Campaign 1
" Create your own blend"
" The initial idea is to promote brand
awareness and make them understand
what we offer. The campaign will revolve
around letting people know of
customization and how do we do it and
how can they get it.
12. Campaign 2
#ExperiencethroughExperiments "
This is going to bring the like-
minded closer to the brand. As we’re
an experimental brand, we’re
running a social media campaign
wherein we ask the followers to
participate and make their own
innovative beverages using our
product and showcase their
creativity in order to increase brand
visibility and customer
engagements.
Secondly, we’ll be organizing a paid
workshop headed by Mixologists
and tea connoisseurs at the store for
more engagement and letting
interested people know how they
can create various beverages out of
it.
" Experience through Experiments "
13. About
Luxunature
Luxunature Spa Franchise 2020
Campaign 3
" Giveaways through Influencers"
Use of hashtags##
iNFLUENCER GIVEAWAYS
iNCREASING ENGAGEMENT
BRAND VISIBILITY
CREATING A BUZZ
17. T H E T E A S H E L F
Green tea, Black tea,
Ready to make ice
tea.
O R G A N I C I N D I A
Tulsi infused green tea,
flavored tea, Ayurveda
medicinCal capsules
T E A T R U N K
Flavored tea, Flower &
herbal tea, Black tea,
Green tea, Oolong tea,
teaware
PRICE
CRITERIA
PLACE/
TARGET
MARKET
PRODUCT
PROMOTION
I N F I N I T E A
Floral tea, herbal tea,
fruit tea, ice tea,
flavored tea, bubble tea,
green tea, Tea ware &
cutlery ECONOMY PRICING
100gms - 350 INR
PREMINUM PRICING
100gms - 800 INR
MEDIUM HIGH PRICING
100gms- 240-270 INR
India Presence
Tier 1, Tier 2 prime
cities (Online)
Domestic presence,
Online selling, Focus
on Tier 1 population
with high class
income status
Global presence,
Mass market, Online+
Retail
Extensively through
social media,
influencer marketing,
Content Marketing
TV, Newspaper, low
on social media other
channels, Celebrity
Endoresement
Social media, Seo,
Conetnt marketing
Low on social media,
Tv, Celebrity
Endorsement
C O M P E T I T O R A N A L Y S I S ( O N L I N E )
Domestic presence,
Online selling, Focus
on Tier 1 population
with high class
income status
AWARENESS Low at present
Comparatively Low Very High
High
18. J U G M U G T H E L A ,
Fine tea, fast food,
coffee etc. (cafe)
A A P K I P A S A N D S A N C H A
T E A
Flavored tea, Flower &
herbal tea, Black tea,
Green tea, Oolong tea,
teaware
PRICE
CRITERIA
PLACE/
TARGET
MARKET
PRODUCT
PROMOTION
I N F I N I T E A B O U T I Q U E ,
C H A M P A G A L I
Floral tea, herbal tea,
fruit tea, ice tea,
flavored tea, bubble tea,
green tea, Tea ware &
cutlery, Bakery deights
Tea per cup
250-400
Tea per cup- 99-150
Champa gali, Saket,
New Delhi
Multiple Locations,
NEW Delhi
Champa Gali, Saket,
New Delhi
Extensively through
social media, influencer
marketing, Content
Marketing, Word of
Mouth, Zomato
Social media, Seo,
Conetnt marketing
Low on social media,
Tv, Celebrity
Endorsement
C O M P E T I T O R A N A L Y S I S ( B O U T I Q U E )
Price per Cup
200-350
19. PERSONALITY
PSYCHOGRAPHICS
Extrovert
Explorative
Fun-loving
Social
BACKGROUND
Post-Graduate
Analyst at JP Morgan
Gujarati from Ujjain, M.P.
Philanthropist
Environmentalist
Socialist
HOBBIES
Gastronomy
Affinity of Organic
Food
Photography
INTERESTS
Travelling
Writing Blogs
Social Work
Food Blogs
Stock Market
Investments
Prateek is an ambitious, educated, responsible
guy working and enjoying his life in a balance.
LIFESTYLE
Routine
Gym/Walk
Work
Netflix
AMBITIONS
Travel the unexplored places
Become an investor
entrepreneur
PRATEEK
25 yrs, Pune, Maharashtra
CONSUMER
PERSONA
Creative/Imaginatiive
Ambitious
Socialable
Organized
21. PSYCHOGRAPHIC
Achievers & believers
Convenience & comfort seekers
Fitness and health enthusiasts
Curious/fancy for tea
MARKET
SEGMENTATION
BEHAVIOURAL
Health conscious
Quality driven
experimental
Early adapters
GEOGRAPHIC
Tier 1, tier 2 prime cities
(online)
Tier 1 ( Delhi for tea boutique)
DEMOGRAPHICS
No Gender bar
20 and beyond
Millennials & Gen Z
High middle class &
above
Educated, aware, aspiring
Student, working, Tea
Sommeliers
22. 1) Capturing the Micro Moments
2) Coming Alive with Live Videos
3) Involving the Audience
4) Optimizing Augmented Reality
5) A little influencer marketing hurts no one
6) In house workshops
Marketing Strategies
“Good marketing makes the company look smart
Great marketing makes the customer look smart “
-Joe Chaernov
23. Raw material
Supplier
(Flowers, herbs,
fruits,spices)
Packaging
Material
Supplier
S U P P L Y
C H A I N
Selling through
E-commerce
website and
other online
platforms
Processed
base TEA
supplier Blending of
tea and
packaging/
branding
Logistics/
Distribution
Customer
Logistics
Logistics
Logistics
U P S T R E A M D O W N S T R E A M
UI/UX for
website
development
Digital Marketing
Firm
Selling through
Tea Boutique
Baked
Bakery
products
supplier
