HOW TO DEVELOP A TOURISM
HOW TO DEVELOP A TOURISM
-Tourists are people who travel outside of their home-base
environments in order to spend time visiting a different
environment in either a business or leisure capacity.
-Both vacationers and those on business trips are considered as
tourists, and they may be touring either domestically (within their
home country) or internationally.
- A tourism business is any business that centers on catering to
tourists needs. Follow these steps for how to develop a tourism
1.TOURISM SECTOR DECISION1.TOURISM SECTOR DECISION
You have several options to choose from when it comes to developing a
business in tourism:
•Transportation services: This sector involves transporting tourists to, from
and around the tourist destination.
•Travel agencies: Travel agencies are the 1 stop shop for everything involved
with visiting a place, including transportation, accommodations and
•Accommodations: These include hotels, motels, bed and breakfasts, hostels,
rental houses, condos and any other place tourists may stay while travelling.
•Guided tours and tour guides: A guided tour service or professional tour
guide is a tourism business that specializes in providing informative and
entertaining tours through an area's local attractions.
•Hospitality: A hospitality business pertains to any food or beverage
establishment that tourists may frequent.
2.GEOGRAPHICAL LOCATION2.GEOGRAPHICAL LOCATION
Take your geographical location into account
•Your local tourist attractions are good indicators of what would
and would not make a successful tourism business venture.
•Analyze your geographical location various seasons. According
to that segregate each season with different tourist locations.
•Provide according to the seasonal tours, accommodation and
food and airport/Road transportation services are all viable
3.SIZE UP THE COMPETITION3.SIZE UP THE COMPETITION
-Thoroughly research the tourism businesses in your area before you decide
which business in tourism is right for you.
-You will want to choose a tourism sector that is not overly congested, and
one that you can contribute something unique
4.BUSINESS PLAN4.BUSINESS PLAN
Your business plan is the blueprint for your tourism business, and should include
the following sections:
•Executive summary: Describe your business's purpose, name, location,
personnel needs, tourism business management staff, market sector,
competition, marketing plan and financial projections.
•Tourism business summary: This should detail how the business's
ownership will be distributed and the start up requirements (funding, assets
•Products and/or services: You need to outline the products and/or services
your business will be providing for tourists.
•Analysis of the market: Provide information about your target market and
•Tourism business strategy: Describe how you plan on running your
business, marketing your business and pricing your product or service.
•Financial summary: State your projections for your business's expenses and
5.PROCUREMENT OF FUNDS5.PROCUREMENT OF FUNDS
Procure the necessary funds: Present your business plan to potential lenders
and/or business partners in order to obtain the start up and operating capital
you will need to run your business in tourism.
Select the business location in which you wish to operate:
The place should be:
-Within the city
-Should have a good interior design
-Elegant Exterior design
7.BUSINESS LICENSES7.BUSINESS LICENSES
Obtain all applicable business licenses: Get the necessary business licensing
through your local government's business regulatory agency.
8.MARKET YOUR BUSINESS8.MARKET YOUR BUSINESS
Market your tourism business:
•Use social networking sites. Set up accounts/pages on free social networking
•Create a website for your tourism business. Be sure to hire a specialist for
search engine optimization (SEO) in order to maximize your site's online
presence / Outsource it.
•List your business on all applicable online directories and review websites.
•Advertise in print mediums. Take out ad space in newspapers, magazines and
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