This document discusses talent in the digital era and the need for a Chief Talent Officer to lead digital talent transformation. It presents a model for digital competencies called kata consisting of skills like mobile use, social media, design, and data analysis. The document advocates developing skills like distributed cognition, collective intelligence and lifelong learning. The role of the Chief Talent Officer is to understand the digital opportunity, identify talent challenges and transform the talent journey, attracting and engaging talent through employer branding and selecting the best talent.

1. www.isdi.es
IN THE DIGITAL ERATALE N T

2. Fá#ma Gallo Mar,nez
fgallo@isdi.es

3. Talent in the Digital Era
be digital?
…what does it mean??

10. 1. Access to technology
and informa<on
systems
2. Democra<zes de
process
3. New business
models emerge
4. If we all have access
to the same
audience, who
controls the message
then?
¿Brands… or… Users?

14. NEW CONSUMERS…
Only?

15. Milennials… centennials

16. You love me,
feed me,
give me affec1on…
You must be GOD
You love me,
feed me,
give me affec1on…
I must be GOD
What a cat thinks?
What a dog thinks?

17. “By 2020, 45% of us
will have a digital related job.”
European Commission

18. NEW CONSUMERS
&
NEW EMPLOYERS

19. PUSH
MODEL 1.0
RELATIONAL
MODEL 2.0
Employer
Consumer

20. DIGITAL
VISION
DIGITAL APPROACH to
DIGITAL
BUSINESS
MARKET TALENT
Digital transforma#on Model

21. DIGITAL
VISION
DIGITAL APPROACH
DIGITAL
BUSINESS
MARKET TALENT
Digital
Research
Digital
Customer
Focus
Digital
Approach to
Distribu<on
Channels
Digital
Experience
Digital
Approach to
Supply Chain
Digital Talent
Defini<on
Digital Talent
Recruitment Digital Talent
Training
Digital Talent
Engagement
Digital
Employer
Branding
Digital Culture
Leadership Digital Trasforma<on
Strategic Plan
Resources and Tech Pla[orms Digital Governance
Digital Innova<on
Model Transforma<on
Generate
Value
Deliver
Value
Capture
Value
Transform
Value
Digital transforma#on Model

22. DIGITAL
VISION
DIGITAL APPROACH
DIGITAL
BUSINESS
MARKET TALENT
Digital
Research
Digital
Customer
Focus
Digital
Approach to
Distribu<on
Channels
Digital
Experience
Digital
Approach to
Supply Chain
Digital Talent
Defini<on
Digital Talent
Recruitment Digital Talent
Training
Digital Talent
Engagement
Digital
Employer
Branding
Digital Culture
Leadership Digital Trasforma<on
Strategic Plan
Resources and Tech Pla[orms Digital Governance
Digital Innova<on
Model Transforma<on
Generate
Value
Deliver
Value
Capture
Value
Transform
Value
Digital transforma#on Model
The moment
of truth

23. CICLO DE VIDA DEL TALENTO DIGITAL
LIDERAZGO

25. h]p://wapo.st/1gMZZw5

26. CHIEF
TALENT
OFFICER
Its principal mission is to
lead the the new life cycle
of talent in the
organiza<on
1 Understand
the digital
opportunity.
2 Iden#fy the
challenge for
the
organiza#on,
for the talent,
and culture.
3 Draw
the new digital
talent journey;
puang him in
the center of the
experience.
4 Lead change
management,
making your
organiza<on, a
vibrant place
to work.

27. Digital Talent Transforma<on FOR A NEW GREAT CULTURE
3 KEY PRIORITIES
1 LEAD
AND
DEVELOP
2 ATTRACT
AND
ENGAGE
3 TRANSFORM
AND
REINVENT

28. Digital Talent Transforma<on FOR A NEW GREAT CULTURE
3 KEY PRIORITIES
1 LEAD
AND
DEVELOP
2 ATTRACT
AND
ENGAGE
3 TRANSFORM
AND
REINVENT
• Always near
the business
• Real Time Training
• New performance
management
• Leaders in all
levels &
Empowerment
• Image &
digital reputa#on
• Employer branding,
a real value
proposi#on
per employee
• Selec#ng the best
talent
• Beyond
engagement
• HR New
capabili#es,
technology ones
also
• Talent analy#cs
• A glo-cal project

29. A VISION FOR THE CHIEF TALENT OFFICER
New E-SKILLS for developing:
E-LEADERSHIP

30. CAPACIDADES
Pensamiento
crítico
Habilidad
social
Capacidad
técnica
“To be fully participants in the new media culture”
“Participatory culture, shifts the focus of literacy from
one of individual expression, to community involvent”
Henry Henkings
….….
k a t a

31. MODELO k a t a
COMPETENCIA DIGITAL
“Para identificar, comprender y transformar el mundo que nos rodea”

32. k a t a
MODEL
DIGITAL COMPETENCES

33. Mobile Search
Engines
E-Commerce
Social
Media
Design
&UX
Content
Strategy
Technology
Adver<sing
Metrics
Digital
Marke<ng
k a t a
MODEL
DIGITAL COMPETENCES

34. Mobile Search
Engines
E-Commerce
Social
Media
Design
&UX
Content
Strategy
Technology
Adver<sing
Metrics
Digital
Marke<ng
k a t a
MODEL
DIGITAL COMPETENCES
Distributed
Cogni<on
Collec<ve
Intelligence
Transmedia
Naviga<on
Performance
Simula<on
Data
driven
Judgement
Play
Appropria<on
Mul<tasking
Networking
Visualiza<on
Nego<a<on
Life long Learning

35. Mobile Search
Engines
E-Commerce
Social
Media
Design
&UX
Content
Strategy
Technology
Adver<sing
Metrics
Digital
Marke<ng
Distributed
Cogni<on
Collec<ve
Intelligence
Transmedia
Naviga<on
Performance
Simula<on
Data
driven
Judgement
Play
Appropria<on
Mul<tasking
Networking
Visualiza<on
Nego<a<on
Life long Learning
k a t a
MODEL
DIGITAL COMPETENCES

36. Influence &
Engage
Search &
Integrate
Problem
Challenging
Collaborate
& Circulate
Mobile Search
Engines
E-Commerce
Social
Media
Design
&UX
Content
Strategy
Technology
Adver<sing
Metrics
Digital
Marke<ng
k a t a
MODEL
DIGITAL COMPETENCES
Distributed
Cogni<on
Collec<ve
Intelligence
Transmedia
Naviga<on
Performance
Simula<on
Data
driven
Judgement
Play
Appropria<on
Mul<tasking
Networking
Visualiza<on
Nego<a<on
Life long Learning

37. Leading in the new world of work
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