This document discusses driving company engagement on LinkedIn. It highlights the importance of executive support, engaging hiring managers, and broad employee engagement. Some key points made include that executive sponsorship can help market a company's employment brand and make employees more visible. Engaging hiring managers can help with recruitment efforts by utilizing their networks. Broad employee adoption benefits a company by allowing it to market to followers, expedite referrals, and have employees act as brand ambassadors. The document encourages overcoming common objections at each level and participating in breakout sessions to discuss strategies.

1. Driving Company Engagement on LinkedIn

2. What we hope you get from this Session
 Importance of Executive support/sponsorship.
 Engaging Hiring managers
 Broad employee engagement
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3. Crowd Participation: Executive Sponsorship
Why would executives from your company not want to drive
more employees to put their profiles on LinkedIn?
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4. Executive Sponsorship: It’s worth the conversation!
 Overcoming common Executive Objections
– I don’t my people visible by other companies for recruiter
– I don’t understand the benefits
– Our people are not on LinkedIn
 Benefits of Executive Sponsorship
– Great marketing and advertising vehicle for employment brand.
– Makes your organization more visible – more viral/social –
marketing/advertising.
– Empoyees can provide communication vehicle.
– Make better employees – ex groups.
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5. Crowd Participation: Hiring Managers
Why should hiring managers use LinkedIn?
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6. Hiring Managers: The Best New Partnership
 Overcoming common Hiring Manager Objections
– That’s not my job
– I don’t understand the benefits
 Benefits of Hiring Manager participation
– Cross promoting their jobs
– Utilizing Network - Identifying people in their network
– Building a strategic relationship with hiring manager
 Familiarizes Hiring Manager with recruitment process
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7. Crowd Participation: Company Wide Adoption
What are the benefits for company wide adoption on
LinkedIn?
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8. Employee adoption: controlling your brand
 Overcoming common Employee Adoption Objections
– That’s not my job
– I don’t understand the benefits
 Benefits of Employee Adoption participation
– Marketing/Communication to people that are following
– Expedite referrals for all positions
– Brand ambassadors for the company/employee
– Collaborate –addressing where the work environment is going
 Research
 Virtually
 groups
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9. Breakout Sessions: Now it’s your turn
 6 tables
– 3 Small Business/3 Enterprise
– One for each top for each group
– LinkedIn member will help facilitate
– Wrap up – bringing ideas back to the group
– Go!
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10. What we hope you get from this Session
 Executive support/sponsorship
 Hiring managers
 Broad employee engagement
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