This document provides an overview of marketing channels for startups. It discusses the foundations of startup marketing including defining your target persona. It then covers paid marketing channels like banner ads, social media ads, and search engine marketing. Earned marketing channels like public relations and search engine optimization are also outlined. Owned channels like blogs and email marketing are reviewed. Finally, the importance of analytics and optimization is stressed to improve conversion rates and unused potential.
U.Manohar has over 5 years of experience in SEO and digital marketing. He currently works as an SEO Executive at Rever Eye where he develops digital marketing strategies, conducts keyword research and on-page SEO optimization, and manages social media marketing and analytics reporting. Previously, he was an SEO Analyst at Kesh Informatics India Pvt Ltd where he performed SEO-related tasks like on-page and backlink optimization, social media strategy development, and competitor analysis. He has expertise in SEO, social media optimization, Google AdWords, Google Analytics, and Facebook ads. U.Manohar holds a B.Tech degree from KMMITS affiliated with JNTU Anantapur
XYZ Inc established an HR marketing process to attract high quality SAP resources as a new startup. They set goals to hire 100 SAP talents in 1 year. An HR marketing organization was formed and conducted research, developed a campaign strategy using various media, implemented the campaign, checked effectiveness and revised the strategy. As a result, they met their hiring goal through following the HR marketing process.
This document discusses recruitment marketing versus traditional recruitment. Recruitment marketing is implementing marketing tactics to nurture and attract talent beyond just posting jobs. It involves building awareness, interest, and consideration of a company as an employer through an employer branding strategy. An effective employer branding strategy clearly communicates an employer value proposition of why candidates would want to work there. Inbound recruiting is a strategy to proactively attract candidates and build relationships to convert and engage them. Building ongoing relationships with passive candidates allows learning what they want in a career to effectively attract them when the right opportunity arises.
Rohit Chaudhary is seeking a career in online marketing with a progressive organization. He has over 4 years of experience in digital marketing roles. Currently, he works as a Publisher Manager at Adsizzler Media Pvt. Ltd. Previously he held roles at easypolicy.com and policybazaar.com focusing on tasks like affiliate marketing, lead generation, analytics, and search engine optimization. He has skills in tools like Google Analytics, Google AdWords, and has worked on domains related to insurance online marketing.
How to Find Facebook Followers Who Will Engage with Your BrandYulia Yaganova
One of the few things that help counter the declining organic reach on Facebook is the engaged fan base. But how do you acquire that engaged fan base?
This presentation was made for Visibility and Conversions client, Visit Tucson, whose social media I managed in 2014-15. Visit Tucson won the "Post with the Most" contest at E-Tourism Summit 2014. Their winning post had the most organic reach (when compared to the audience size) among all entrants. I was invited to make a presentation on the factors that helped Visit Tucson gain followers who engaged with its posts.
This document provides a summary of the work experience and skills of Talia Praveen, a Campaign Manager. It outlines her previous roles in web marketing, content marketing, and digital campaign promotion at Forbes from May 2017 to April 2019 and as a Digital Marketing Executive from May 2016 to May 2017. It also lists her current role as a Campaign Manager at Forbes since May 2019 where she manages large budgets, monitors campaign performance, provides optimization suggestions, and prepares reports. Her skills include content strategy, analytics, paid advertising, creative optimization, and audience insights.
This document provides an overview of marketing channels for startups. It discusses the foundations of startup marketing including defining your target persona. It then covers paid marketing channels like banner ads, social media ads, and search engine marketing. Earned marketing channels like public relations and search engine optimization are also outlined. Owned channels like blogs and email marketing are reviewed. Finally, the importance of analytics and optimization is stressed to improve conversion rates and unused potential.
U.Manohar has over 5 years of experience in SEO and digital marketing. He currently works as an SEO Executive at Rever Eye where he develops digital marketing strategies, conducts keyword research and on-page SEO optimization, and manages social media marketing and analytics reporting. Previously, he was an SEO Analyst at Kesh Informatics India Pvt Ltd where he performed SEO-related tasks like on-page and backlink optimization, social media strategy development, and competitor analysis. He has expertise in SEO, social media optimization, Google AdWords, Google Analytics, and Facebook ads. U.Manohar holds a B.Tech degree from KMMITS affiliated with JNTU Anantapur
XYZ Inc established an HR marketing process to attract high quality SAP resources as a new startup. They set goals to hire 100 SAP talents in 1 year. An HR marketing organization was formed and conducted research, developed a campaign strategy using various media, implemented the campaign, checked effectiveness and revised the strategy. As a result, they met their hiring goal through following the HR marketing process.
This document discusses recruitment marketing versus traditional recruitment. Recruitment marketing is implementing marketing tactics to nurture and attract talent beyond just posting jobs. It involves building awareness, interest, and consideration of a company as an employer through an employer branding strategy. An effective employer branding strategy clearly communicates an employer value proposition of why candidates would want to work there. Inbound recruiting is a strategy to proactively attract candidates and build relationships to convert and engage them. Building ongoing relationships with passive candidates allows learning what they want in a career to effectively attract them when the right opportunity arises.
Rohit Chaudhary is seeking a career in online marketing with a progressive organization. He has over 4 years of experience in digital marketing roles. Currently, he works as a Publisher Manager at Adsizzler Media Pvt. Ltd. Previously he held roles at easypolicy.com and policybazaar.com focusing on tasks like affiliate marketing, lead generation, analytics, and search engine optimization. He has skills in tools like Google Analytics, Google AdWords, and has worked on domains related to insurance online marketing.
How to Find Facebook Followers Who Will Engage with Your BrandYulia Yaganova
One of the few things that help counter the declining organic reach on Facebook is the engaged fan base. But how do you acquire that engaged fan base?
This presentation was made for Visibility and Conversions client, Visit Tucson, whose social media I managed in 2014-15. Visit Tucson won the "Post with the Most" contest at E-Tourism Summit 2014. Their winning post had the most organic reach (when compared to the audience size) among all entrants. I was invited to make a presentation on the factors that helped Visit Tucson gain followers who engaged with its posts.
This document provides a summary of the work experience and skills of Talia Praveen, a Campaign Manager. It outlines her previous roles in web marketing, content marketing, and digital campaign promotion at Forbes from May 2017 to April 2019 and as a Digital Marketing Executive from May 2016 to May 2017. It also lists her current role as a Campaign Manager at Forbes since May 2019 where she manages large budgets, monitors campaign performance, provides optimization suggestions, and prepares reports. Her skills include content strategy, analytics, paid advertising, creative optimization, and audience insights.
This document is a resume for Garima Sareen Nagpal. She has over 6 years of experience in digital marketing at AdGlobal360 Pvt Ltd, where she currently serves as Group Head of Account Management. Her responsibilities include managing digital marketing campaigns, social media strategies, website development, and more. She has expertise in areas like SEM, SEO, SMO, and has successfully run campaigns for industries such as travel, education, real estate, and ecommerce.
This resume is for Spandana Kaldari seeking a role in digital marketing. She has over 4 years of experience in digital marketing, social media marketing, search engine optimization, and campaign management. She is skilled in SEM, SEO, brand management, and channel management. She holds a B.BM in Business Management and has worked as a Marketing Research Associate and Front Office Executive.
Phased Approach- How to Conduct an Effective Veteran Hiring InitiativeAdam O'Toole
The document outlines a phased approach to veteran hiring that includes building brand awareness through various advertising and outreach mechanisms in Phase I. Phase II involves more targeted recruiting by accessing a large veteran candidate database, attending career fairs, targeted email messaging, and military base outreach to find veterans with specific skills for open positions. The company provides various services like consulting, training, and program accountability to help clients achieve their veteran hiring objectives.
Vijay Goud Guttaprakka has over 1 year of experience in digital marketing and analytics. He has expertise in managing Google AdWords campaigns, performing keyword research, and analyzing campaign data using Google Analytics. Currently working as a Digital Marketing Analyst at Adathon Software, his responsibilities include creating, implementing, tracking, and optimizing paid search campaigns to improve website exposure and meet desired CPA levels. He has a bachelor's degree in engineering and training in Google AdWords, social media marketing, and Google Analytics.
The document discusses several recruitment campaigns and strategies undertaken by Ivan Harrison, including:
1) Facebook and Serco campaigns to attract sales professionals and fill immigration positions, delivering thousands of applications.
2) A Fletcher Insulation campaign that filled 40 production operator roles within 6 weeks for $5k, under the $10k budget.
3) Goals for a Facebook sales recruitment strategy including aligning measures to values, using tools like Matrix to promote roles, and developing ambassador and pipeline programs.
4) Details on measuring social media performance, growing the company's presence on platforms like LinkedIn and developing showcase pages to highlight the company and direct candidates.
This document discusses strategic social media measurement and principles of PR measurement. It advocates for measuring outcomes over outputs, quantifying the effect on business results where possible. The key principles discussed are:
1) Setting goals and metrics aligned with organizational objectives
2) Measuring outcomes like awareness, knowledge, preference rather than just outputs
3) Quantifying impact on business results like sales, leads, customer satisfaction
It also addresses measuring quality of media coverage, issues with advertising value equivalents, opportunities to measure social media, and the importance of transparency and replicability in measurement methodology.
This document lists courses developed and delivered by Maddy Covelli on topics related to business, digital marketing, and product development. The courses were approximately one hour long and covered areas such as organization overviews, agile product development, social media strategy, Facebook advertising, marketing optimization, and relationship marketing fundamentals. Maddy Covelli's contact information is also provided.
This document outlines AIESEC's customer flow process to develop exchange products and deliver excellent customer experiences. It describes attracting strangers as visitors through online and offline marketing, converting visitors into leads by providing compelling content and calls to action, and closing leads by making them customers through the selection process and opportunity portal. The main marketing focus is on attracting, converting, and closing through digital and physical promotional strategies.
The good Folks at RMG are hiring for a digital media strategist!
Details:
We are looking for a Digital Media Strategist
who will work with our Sales Team to plan, develop, implement, track and optimize our clients’ digital
marketing campaigns across all digital channels.
We have unique access to proprietary Location Intelligence and Offline re-Marketing properties that are in
high demand over a broad range of industries, across the country.
As a digital media strategist, you will execute a broad range of digital marketing campaigns. You will facilitate
our customers’ success and will be responsible for creating and improving digital marketing campaigns
including search, display and social advertising.
Your role is to identify and respond to client sales opportunities involving digital marketing and Location
Intelligence. Acting as a digital ambassador, you will attend client meetings with the Sales Team, as the subject
matter expert.
This is a high growth opportunity with the possibility to be an integral part of growing and developing a new
division within the company.
Linkedin Miniguide Five Steps For Crafting a Killer Social Recruiting StrategyAjumal Khan
1) The document outlines 5 steps for developing a killer social recruiting strategy: review goals, supercharge talent brand, harness employees, engage online, and measure success.
2) It emphasizes building a strong talent brand, engaging employees as ambassadors, targeting communications online, and using metrics like the Talent Brand Index to measure strategy effectiveness.
3) Key tactics include helping employees optimize profiles, sharing company stories/events, using LinkedIn Recruiter to build talent pipelines, and tracking metrics like offer acceptance rates and employee retention over time.
The document discusses using talent analytics to improve various human resources functions. It covers monitoring key metrics like headcount, turnover and satisfaction to understand a business's health. It also discusses segmenting workforce data to identify units needing attention, tracking activities that impact revenue and retention like employee satisfaction, and using workforce forecasts to determine staffing needs. The document provides examples of using talent analytics for employer branding, marketing, and budgeting purposes.
LinkedIn Talent Insights Launch Guide for Program ManagersPamela Foo
The way to a successful launch. This playbook will set your organization up for success as it rolls out Talent Insights.
1) Build awareness and support
2) Set your team up for success
3) Track and measure success
4) How we can work together
The document discusses recruitment, which refers to identifying, attracting, screening, and interviewing suitable job candidates. It outlines the stages of recruitment including identifying vacancies, job descriptions, advertising, screening, interviews, and onboarding. Sources of recruitment include internal promotions and transfers as well as external advertising, campus recruitment, agencies, and social media. Specific techniques for recruitment using LinkedIn and writing hiring alerts are also presented.
Innovation in Recruitment: Best Practices to Source and Attract Top Talent discusses how technology has changed recruitment and the need for employers to develop creative recruitment strategies. It recommends 10 steps to build an effective recruitment strategy including analyzing current strategies, establishing goals, identifying target audiences, determining budgets, building internal and external platforms, establishing metrics, implementing and evaluating plans, and involving employees. Developing an innovative recruitment strategy will help organizations stand out, communicate their employment brand, and attract top talent.
This document discusses how social media can enhance sales efforts. It outlines that social media allows companies to connect with more potential customers at a lower cost. It also explains that social media can help generate more leads, shorten sales cycles, and generate more referrals. The document then describes two services offered - a social media seminar training for sales and marketing teams, and a strategic social media plan involving discovery, account setup, content planning, and social media managing. Examples are provided for components like developing a content strategy and using management tools like Hootsuite.
LinkedIn is a professional social media platform that can be used by organizations for various purposes such as recruitment, advertising, generating leads, and measuring engagement. It allows users to create professional profiles, connect with colleagues, search for potential candidates and clients, and share content and updates. Some key benefits include reaching a large professional audience, finding qualified leads, introducing users to potential clients, and helping recruit new talent.
This presentation helps us to know what value propotion is , how it can be used by different professionals , examples of how it is used by big organizations and the cost structure.
PowerPoint Presentation that will help you know all about LinkedIn, How it works? what are the metrics to be successful and best time to post content, estimated cost.
Our Customer Success Team recently presented at ConnectIn London on the OGSM touching on the below:
- What is OGSM: Understanding the methodology
- OGSM for LinkedIn recruiters
- Q&A with special guest Daniel Hayward
This document provides information about Digital Space Consulting, a digital agency focused on content, creative, communications, and analytics. It discusses their services including social media, ecommerce, messaging and analytics. The presentation covers best practices for developing a social media strategy including identifying goals, content planning, amplification tactics, and tools. It also provides tips on optimizing platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest based on target audiences. Throughout, it emphasizes the importance of mobile-first strategies, consistent branding, and focusing on the right message to the right audience.
The document discusses recruitment and provides details about internal and external recruitment. It defines recruitment as identifying, screening, and hiring potential candidates. Internal recruitment refers to promoting or transferring current employees, while external recruitment involves hiring new candidates from outside the organization. The document also provides tips for getting referrals on LinkedIn, including finding the right connection, sending a formal message, and following up. It gives steps for recruitment using social media, such as being specific, keeping it simple, and making the posting memorable and easy to apply to.
Business plan and presentation ii - marketing and operationsPrawesh Shrestha
Sohan Babu Khatri will present a 3 day business plan covering the business idea, marketing plan, operations plan, and financial plan. On day 2, the presentation will focus on the marketing plan, including defining the target market, describing the available market and structure, and explaining the marketing mix of product, promotion, pricing, and distribution strategies. It will then cover the operational plan, including describing the production process, operational flow chart, technologies used, supply chain management, and resource sourcing. The order of presentation will move from business concept to product to operations to promotion and pricing.
This document is a resume for Garima Sareen Nagpal. She has over 6 years of experience in digital marketing at AdGlobal360 Pvt Ltd, where she currently serves as Group Head of Account Management. Her responsibilities include managing digital marketing campaigns, social media strategies, website development, and more. She has expertise in areas like SEM, SEO, SMO, and has successfully run campaigns for industries such as travel, education, real estate, and ecommerce.
This resume is for Spandana Kaldari seeking a role in digital marketing. She has over 4 years of experience in digital marketing, social media marketing, search engine optimization, and campaign management. She is skilled in SEM, SEO, brand management, and channel management. She holds a B.BM in Business Management and has worked as a Marketing Research Associate and Front Office Executive.
Phased Approach- How to Conduct an Effective Veteran Hiring InitiativeAdam O'Toole
The document outlines a phased approach to veteran hiring that includes building brand awareness through various advertising and outreach mechanisms in Phase I. Phase II involves more targeted recruiting by accessing a large veteran candidate database, attending career fairs, targeted email messaging, and military base outreach to find veterans with specific skills for open positions. The company provides various services like consulting, training, and program accountability to help clients achieve their veteran hiring objectives.
Vijay Goud Guttaprakka has over 1 year of experience in digital marketing and analytics. He has expertise in managing Google AdWords campaigns, performing keyword research, and analyzing campaign data using Google Analytics. Currently working as a Digital Marketing Analyst at Adathon Software, his responsibilities include creating, implementing, tracking, and optimizing paid search campaigns to improve website exposure and meet desired CPA levels. He has a bachelor's degree in engineering and training in Google AdWords, social media marketing, and Google Analytics.
The document discusses several recruitment campaigns and strategies undertaken by Ivan Harrison, including:
1) Facebook and Serco campaigns to attract sales professionals and fill immigration positions, delivering thousands of applications.
2) A Fletcher Insulation campaign that filled 40 production operator roles within 6 weeks for $5k, under the $10k budget.
3) Goals for a Facebook sales recruitment strategy including aligning measures to values, using tools like Matrix to promote roles, and developing ambassador and pipeline programs.
4) Details on measuring social media performance, growing the company's presence on platforms like LinkedIn and developing showcase pages to highlight the company and direct candidates.
This document discusses strategic social media measurement and principles of PR measurement. It advocates for measuring outcomes over outputs, quantifying the effect on business results where possible. The key principles discussed are:
1) Setting goals and metrics aligned with organizational objectives
2) Measuring outcomes like awareness, knowledge, preference rather than just outputs
3) Quantifying impact on business results like sales, leads, customer satisfaction
It also addresses measuring quality of media coverage, issues with advertising value equivalents, opportunities to measure social media, and the importance of transparency and replicability in measurement methodology.
This document lists courses developed and delivered by Maddy Covelli on topics related to business, digital marketing, and product development. The courses were approximately one hour long and covered areas such as organization overviews, agile product development, social media strategy, Facebook advertising, marketing optimization, and relationship marketing fundamentals. Maddy Covelli's contact information is also provided.
This document outlines AIESEC's customer flow process to develop exchange products and deliver excellent customer experiences. It describes attracting strangers as visitors through online and offline marketing, converting visitors into leads by providing compelling content and calls to action, and closing leads by making them customers through the selection process and opportunity portal. The main marketing focus is on attracting, converting, and closing through digital and physical promotional strategies.
The good Folks at RMG are hiring for a digital media strategist!
Details:
We are looking for a Digital Media Strategist
who will work with our Sales Team to plan, develop, implement, track and optimize our clients’ digital
marketing campaigns across all digital channels.
We have unique access to proprietary Location Intelligence and Offline re-Marketing properties that are in
high demand over a broad range of industries, across the country.
As a digital media strategist, you will execute a broad range of digital marketing campaigns. You will facilitate
our customers’ success and will be responsible for creating and improving digital marketing campaigns
including search, display and social advertising.
Your role is to identify and respond to client sales opportunities involving digital marketing and Location
Intelligence. Acting as a digital ambassador, you will attend client meetings with the Sales Team, as the subject
matter expert.
This is a high growth opportunity with the possibility to be an integral part of growing and developing a new
division within the company.
Linkedin Miniguide Five Steps For Crafting a Killer Social Recruiting StrategyAjumal Khan
1) The document outlines 5 steps for developing a killer social recruiting strategy: review goals, supercharge talent brand, harness employees, engage online, and measure success.
2) It emphasizes building a strong talent brand, engaging employees as ambassadors, targeting communications online, and using metrics like the Talent Brand Index to measure strategy effectiveness.
3) Key tactics include helping employees optimize profiles, sharing company stories/events, using LinkedIn Recruiter to build talent pipelines, and tracking metrics like offer acceptance rates and employee retention over time.
The document discusses using talent analytics to improve various human resources functions. It covers monitoring key metrics like headcount, turnover and satisfaction to understand a business's health. It also discusses segmenting workforce data to identify units needing attention, tracking activities that impact revenue and retention like employee satisfaction, and using workforce forecasts to determine staffing needs. The document provides examples of using talent analytics for employer branding, marketing, and budgeting purposes.
LinkedIn Talent Insights Launch Guide for Program ManagersPamela Foo
The way to a successful launch. This playbook will set your organization up for success as it rolls out Talent Insights.
1) Build awareness and support
2) Set your team up for success
3) Track and measure success
4) How we can work together
The document discusses recruitment, which refers to identifying, attracting, screening, and interviewing suitable job candidates. It outlines the stages of recruitment including identifying vacancies, job descriptions, advertising, screening, interviews, and onboarding. Sources of recruitment include internal promotions and transfers as well as external advertising, campus recruitment, agencies, and social media. Specific techniques for recruitment using LinkedIn and writing hiring alerts are also presented.
Innovation in Recruitment: Best Practices to Source and Attract Top Talent discusses how technology has changed recruitment and the need for employers to develop creative recruitment strategies. It recommends 10 steps to build an effective recruitment strategy including analyzing current strategies, establishing goals, identifying target audiences, determining budgets, building internal and external platforms, establishing metrics, implementing and evaluating plans, and involving employees. Developing an innovative recruitment strategy will help organizations stand out, communicate their employment brand, and attract top talent.
This document discusses how social media can enhance sales efforts. It outlines that social media allows companies to connect with more potential customers at a lower cost. It also explains that social media can help generate more leads, shorten sales cycles, and generate more referrals. The document then describes two services offered - a social media seminar training for sales and marketing teams, and a strategic social media plan involving discovery, account setup, content planning, and social media managing. Examples are provided for components like developing a content strategy and using management tools like Hootsuite.
LinkedIn is a professional social media platform that can be used by organizations for various purposes such as recruitment, advertising, generating leads, and measuring engagement. It allows users to create professional profiles, connect with colleagues, search for potential candidates and clients, and share content and updates. Some key benefits include reaching a large professional audience, finding qualified leads, introducing users to potential clients, and helping recruit new talent.
This presentation helps us to know what value propotion is , how it can be used by different professionals , examples of how it is used by big organizations and the cost structure.
PowerPoint Presentation that will help you know all about LinkedIn, How it works? what are the metrics to be successful and best time to post content, estimated cost.
Our Customer Success Team recently presented at ConnectIn London on the OGSM touching on the below:
- What is OGSM: Understanding the methodology
- OGSM for LinkedIn recruiters
- Q&A with special guest Daniel Hayward
This document provides information about Digital Space Consulting, a digital agency focused on content, creative, communications, and analytics. It discusses their services including social media, ecommerce, messaging and analytics. The presentation covers best practices for developing a social media strategy including identifying goals, content planning, amplification tactics, and tools. It also provides tips on optimizing platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest based on target audiences. Throughout, it emphasizes the importance of mobile-first strategies, consistent branding, and focusing on the right message to the right audience.
The document discusses recruitment and provides details about internal and external recruitment. It defines recruitment as identifying, screening, and hiring potential candidates. Internal recruitment refers to promoting or transferring current employees, while external recruitment involves hiring new candidates from outside the organization. The document also provides tips for getting referrals on LinkedIn, including finding the right connection, sending a formal message, and following up. It gives steps for recruitment using social media, such as being specific, keeping it simple, and making the posting memorable and easy to apply to.
Business plan and presentation ii - marketing and operationsPrawesh Shrestha
Sohan Babu Khatri will present a 3 day business plan covering the business idea, marketing plan, operations plan, and financial plan. On day 2, the presentation will focus on the marketing plan, including defining the target market, describing the available market and structure, and explaining the marketing mix of product, promotion, pricing, and distribution strategies. It will then cover the operational plan, including describing the production process, operational flow chart, technologies used, supply chain management, and resource sourcing. The order of presentation will move from business concept to product to operations to promotion and pricing.
Universum provides employer branding and talent attraction services to over 1,700 clients globally. Their Talent Insight Report uses survey data from over 1.3 million career seekers to help companies understand what their target talent groups want and which employers they find most attractive. The report provides comparisons of target groups' preferences, an analysis of employer brand strengths and challenges, and tailored recommendations to optimize employer branding strategy and activities based on target group insights.
Recruitment as a lever of strategic competitive advantage Charles Cotter, PhD
The document discusses how recruitment has changed and the roles of a future-focused recruiter. It outlines that recruitment has transitioned from face-to-face interactions to facilitating connections between people and technology. Savvy recruiters now take on four key roles: the strategic recruiter who uses metrics and data to make decisions; the cognitive recruiter who leverages technologies like AI; the social recruiter who utilizes platforms like LinkedIn; and the analytical recruiter who analyzes metrics and key performance indicators. Recruitment is increasingly focused on building an employment brand, creating compelling candidate experiences, and optimizing sourcing channels through the strategic use of new technologies.
Do you have a business idea but you do not know what to do next?
In this mini-course, you will learn how to proceed with your idea, segment your customers and conduct user research.
This document is ideal for founders, business executives, aspiring entrepreneurs or individuals who just want to learn how to get started on their business ideas.
This document provides an 8 step guide for developing a social media marketing strategy. The steps include: 1) Set goals aligned with business objectives; 2) Learn about your audience; 3) Research competitors; 4) Conduct a social media audit; 5) Set up accounts and improve profiles; 6) Find inspiration from other successful brands; 7) Create a content calendar; and 8) Test, evaluate, and adjust the strategy. Each step provides details on actions to take such as creating audience personas, conducting competitive analysis, determining which social networks to use, and setting up optimized profiles on each network.
Get an in-depth look at all the new features rolling out this quarter.
New Features: Learn about the most exciting features released this quarter, designed to help you get work done faster and deliver more intelligent results.
Live Demos: Get an in-product demonstration of the updates with our product experts.
Presenters:
Maridawn Lamb, Customer Success Manager
Brad McIntyre, Customer Success Manager
Sankar Venkatraman, Global Product Evangelist
College recruitment strategy a simple 5-point plan to enroll more students t...Solar Software Set Shape
Remember the days when you could fill your enrollment quotas by inviting a group of parents and high school seniors to your campus and then sending out flyers afterwards?
1. The document provides an overview of digital marketing strategies that can be used by recruitment agencies to promote their business online. It discusses tools like email marketing, social media marketing, content marketing, SEO, and SEM.
2. Popular digital marketing channels mentioned include email marketing, social media platforms like LinkedIn and Facebook, content marketing through articles and publications, and paid advertising through Google AdWords, LinkedIn Ads, and Facebook Ads.
3. The document provides benefits and examples of how recruitment agencies can utilize each channel, such as creating an email newsletter, using LinkedIn groups and InMail, publishing articles in relevant publications, and creating targeted ads.
Similar to Maximzing Your Social Recruitment Efforts (20)
As transformation continues, so does the type of employee companies need to hire. Change, technology being agile and nimble ensure companies can be competitive.
The digital revolution has transformed how consumers find and purchase products through mobile apps and social media, enabling new consumer-to-consumer (C2C) business models like Airbnb, Uber, and Taobao. These C2C platforms provide transparency through reviews and ratings, challenging traditional business-to-consumer models. Uber specifically connects drivers to riders through a mobile app, allowing riders to rate drivers and see their location. Similarly, Bitcoin introduced a decentralized virtual currency that enables peer-to-peer transactions without intermediaries through digital wallets on smartphones. C2C markets have grown larger than B2C e-commerce, demonstrating consumers' embrace of the convenient and lucrative new models.
Visual content is processed faster than text and has transformed how information is shared digitally. This has impacted marketing and diversity recruitment efforts. As populations diversify, organizations need to build workforces that reflect their markets. Companies now use visual content in consumer marketing to appeal to different demographics and create emotional experiences. Talent acquisition also relies on visuals to depict inclusion, and social media allows these messages to spread widely. Prospective candidates now rely more on employee experiences shared online to validate a company's diversity, and they are influenced by how represented their own demographics appear to be among a company's workforce. Authentic employee experiences delivered through visual content are most impactful at creating an emotional connection with candidates.
The document discusses the importance of engagement during the onboarding process for new hires. It describes two stories of new hires, Jill and Sally, and their very different first day experiences - Jill had high engagement including interaction with her manager and buddy while Sally had low engagement and was left alone for most of the day. As a result, Jill stayed at the company for 5 years while Sally left before her first anniversary. The document advocates for using social channels, video, and buddies during onboarding rather than just automated forms to improve engagement and ultimately retention.
This document provides a crash course on essential technology terminology needed for business meetings and strategy discussions. It introduces the "Technology Trio" of mobile devices, cloud computing, and social networking that are driving changes in business. Employees now demand using these technologies for work. The document then provides a table defining key terms like Android, API, best-in-breed solutions, big data, cloud computing, integrated platforms, middleware, mobile apps, SaaS, social collaboration and more. This terminology guide aims to help readers discuss technology strategies and solutions more knowledgeably.
HR can use data from operational systems, social media, and the internet to drive strategy in three key areas: recruitment and talent sourcing, talent sourcing interactions which impact brand, and talent management and retention. Specific metrics that can be analyzed include source of hire, candidate and manager experience feedback online, retention rates by department, and employee engagement and sentiment. The data provides insights into effective recruiting channels, areas for improving the candidate and employee experience, understanding competition for talent, and what factors influence retention to help HR functions make strategic, informed decisions.
Some information on how to use metrics to build out your business case to participate on social media.
This document will provide some insight into what specific things your company can do to build and maintain an online presence.
Crowdsourcing sites like TripAdvisor and Glassdoor provide valuable feedback and reviews from customers and employees that can help companies improve their offerings and employee value proposition. These sites have enormous reach, with TripAdvisor receiving 50 million visitors per month and Glassdoor gaining a new member every 7 seconds. Reviews are powerful because they are seen as authentic experiences from real people, not advertisements, and they provide transparent and actionable feedback on both what companies are doing well and areas that need improvement. Incorporating this feedback can help companies enhance their brands, attract better talent, and positively impact their bottom lines through increased sales and referrals.
1) The document discusses how measuring recruitment metrics from data can help optimize recruitment efforts and measure return on investment (ROI).
2) It provides examples of metrics that were measured, such as engagement on LinkedIn through followers and message response rates, branding metrics like reach and shares, and recruitment operations metrics including number of hires and cost per hire.
3) Tracking these metrics revealed that focusing efforts on LinkedIn increased applications by 330% and followers by 46% with no cost, and cost the company only $0.04 per impression for advertising, helping reduce sourcing costs by 25%.
The document discusses how human capital metrics need to evolve to reflect changes in the modern workforce. It provides examples of how two existing metrics - quality of hire and ready now candidates - could incorporate collaboration skills. It also examines how employee engagement index and employee net promoter score could evolve to include social engagement and employees' ongoing digital dialogue. Taking these new skills into account may impact how organizations view and manage their talent pools.
This document discusses collaboration in the workplace and provides tips for effective virtual collaboration. As organizations expand globally and younger workers join the workforce, collaboration through technology has become essential. While tools can enable virtual interaction, building trust and communication skills is still important for collaboration to be productive. When collaborating virtually, people should be open-minded, share information, participate in discussions respectfully, and consider cultural and time differences across geographies.
1) While younger people were initially thought to be the primary users of social media, the document shows that people of all ages now use social media platforms.
2) Usage rates of social media have increased across all age groups in the last two years, with the 45-54 age group seeing a 10% increase and those 65 and over seeing an 8% increase between 2011-2012.
3) As social media becomes more integrated into consumer activities, mobile technology, and personal transactions, it has encouraged wider adoption across demographics. People over 55 in particular have taken a thoughtful approach to separate professional and personal social media use.
This document provides tips for salespeople to leverage LinkedIn for lead generation and relationship management. It outlines three main steps:
1. Optimize your LinkedIn profile to make the best first impression on prospects by including a professional photo, summary, work experience, education, recommendations, and interests.
2. Build your professional network by connecting with colleagues, customers, prospects and industry contacts. Search for new prospects and use groups to expand your reach.
3. Check LinkedIn daily to stay up-to-date on your network and prospects by reviewing feeds, groups, profile visitors, and prospect profiles to find opportunities and break the ice.
Big data is impacting individuals in several ways based on their digital footprint and interactions online. As more data is collected through mobile devices, social media, and ecommerce sites about things like demographics, preferences, and behaviors, companies can use analytics to better target marketing and tailor product offerings. This results in personalized ads and discounts. Additionally, employers are able to gain deeper insights into current and potential employees by analyzing data from HR systems, social profiles, and other sources to inform talent management, succession planning, and career predictions. So in many areas of life, big data collected from individuals online is being used to shape the experiences, opportunities, and interactions they receive.
This document discusses driving company engagement on LinkedIn. It highlights the importance of executive support, engaging hiring managers, and broad employee engagement. Some key points made include that executive sponsorship can help market a company's employment brand and make employees more visible. Engaging hiring managers can help with recruitment efforts by utilizing their networks. Broad employee adoption benefits a company by allowing it to market to followers, expedite referrals, and have employees act as brand ambassadors. The document encourages overcoming common objections at each level and participating in breakout sessions to discuss strategies.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
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This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
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These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
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5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
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13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
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3. Social Recruitment Landscape Today
Digital Media
• Mobile usage
• Sites that share
people’s opinions
(Trip Advisor, Yelp,
Glassdoor, etc.)
• Sign into other
applications via Social
media
Recruiter
• Building candidates
pipeline
• More on line
searching
• Emphasis on brand
(professional &
company)
Job Seeker
• Served up jobs while
on social sites
• Easier to apply to
jobs via social
networking site (Sign
in w/ LinkedIn)
3
4. Professional & Company Branding
• Recruiters are the number one front line brand
ambassadors for your company.
• Candidates look up Recruiters via LinkedIn to find about
them. How do you want their profiles to represent them
and the company?
• Take a ways:
– Introduce a LinkedIn brand standard for Recruiters
– Add branding elements within current work experience
4
5. Training
• Take a ways:
– Assess the skill level of your team.
– Develop a training plan.
– Identify your system champions and
ask them to present success stories/
new things they are doing.
– Identify skill gaps and use training to
bridge the gaps. This may be 1:1
with certain individuals.
• Do Recruiters have the appropriate skill set to execute your strategy?
• Don’t rely on a self-service approach. Engage vendors to work with your
Recruiters to build their skill set. e.g. Boolean search training.
• The more confident Recruiters are, the more comfortable they will be to
execute.
5
6. Metrics
How do we know if we are successful?
• Social recruiting means thinking about how and
what you measure in different ways.
• Metrics should be part of your strategy to:
– Anchor accountabilities
– Educate users/ communicate success
– Refine strategy
6
7. Use Metrics to Anchor Accountability
• Guidelines around what will be measured. This sets
expectations around ROI
• Anchor accountabilities by creating benchmarks and
frequently measuring against them
• Build transparency by communicating results. Identify
those who need more help and who your super stars are
• Focus on quality vs. quantity
7
8. Use Metrics to
Communicate & Educate
Take a ways:
• Engagement: Followers, In Mail acceptance, views
• Branding: Reach, Number of employees, shares
• ROI: #Hires, CPH, #applications, #searches, #InMails
Rethink about what you are measuring. Hires
are not the only measure of success.
8
Dispel assumptions through metrics:
• Candidate Pool
• Who are we hiring?
9. Use Metrics to Refine Your Strategy
What is the data
telling us?
Take data from
reporting and use to
refine your strategy.
9