Visual content is processed faster than text and has transformed how information is shared digitally. This has impacted marketing and diversity recruitment efforts. As populations diversify, organizations need to build workforces that reflect their markets. Companies now use visual content in consumer marketing to appeal to different demographics and create emotional experiences. Talent acquisition also relies on visuals to depict inclusion, and social media allows these messages to spread widely. Prospective candidates now rely more on employee experiences shared online to validate a company's diversity, and they are influenced by how represented their own demographics appear to be among a company's workforce. Authentic employee experiences delivered through visual content are most impactful at creating an emotional connection with candidates.