Taking the Leap and engaging in conversation with Twitter. How to listen to conversations and finding opportunities for dialogue.

1. Taking the Leap
Joining the Conversation on Twitter and Engaging with Followers:
Follow. Create. Engage.

2.  Define a Twi*er Audience
 Define a Clear Business Objec7ve
 Finding Who to Follow
 How to Listen to Your Audience
 Taking the Leap: Engaging in Conversa7on

3. Before Leaping, Learn to Fly
 Define your Target Audience
• Demographics, characteristics
• Buyer Persona
 Define a Brand Image
• Create an original personality

4. Defining Clear Business Objectives

5. Who To Follow?
Follow their
followers
Santa Barbara
Businesses

6. Follow Strategically

7. Follow People Talking
Hootsuite
About Relevant
Keywords:
 Santa Barbara
 Isla Vista
Use Twitter
 UCSB
Search
 EOS Lounge (competitors, affiliates, etc)
TwitScoop

8. Keyword
Search

12. Rules of Engagement
 Listening and Monitoring
 Broadcasting
 Responding
 Building Community

14. Broadcasting
Event Activation. Promotional Selling.

16. Responding

17. Building a Community
A More
Interactive
Model:
A mixture of
both
Broadcasting
and Direct
Interaction

18. Taking the Leap. Am I ready?
 Organize Hootsuite or Twitscoop streams
 Read through until you find a tweet with an opening
for conversation
 Be Yourself. Authenticity.
 Don’t Spam or push your service.
 Have Fun

19. Test Run
@CarlosPlasc like a maniac?! Did sum1 stop at the bars after farmers?
@AudiWoman333 where did you end up at?
@TravisMorals Need ideas on what to do? Party like a rockstar at Tonic
on Saturday and recover on Sunday! http://bit.ly/9mtoH0

20. Summary
 Set clear Twitter Objectives
 Research your Target Audience
 Follow people strategically
 Listen. Create. Engage.
 Take the Leap. Mingle.

21. Helpful Websites
Twitip.com : Getting More Out of Twitter
Mashable.com
Twitter Blog: http://blog.twitter.com/