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TakeNet Corporate Introduction
Agenda 1 Innovation is in our Pure Mobile DNABrazilian Market PotentialProblem? Solution 2 3 Executing against a  2-Sided Business Model Our  Vision
About TakeNet 1 ,[object Object]
TakeNet Solutions enable mobile carriers to profit from the convergence of the Mobile Internet and Social Media
TakeNet partners with carriers, media and Internet companies to create, package and distribute innovative solutions that expand the mobile value chain,[object Object]
What Sets Us Apart? Pioneer with Proven Track Record Impeccable Reputation – Zero Liability Policy State-of-the-Art Proprietary Platforms and Infrastructure Connections/Contracts – 100% Carrier coverage  Deep Carrier Network Integration Experience Solid Base to B2B & B2C - Complete Product Offer Vast Content and Applications suited to Brazilian consumers Integration to provide to 3rd parties B2C services (Download & Messaging) for all carriers in Brazil Local Knowledge, Local Relationships Access to all hierarchical levels of carriers in Brazil
Brazil is a GROWING 2 MARKET
The Brazilian Mobile Market +150M subscribers 20% growth over last year 82% pre-paid users 80% penetration 85% dominated by GSM 4 major carriers who maintain +99.5% of the market +3x the number of internet users
The Brazilian VAS Market VAS Growth Potential & Market Consolidation VAS Revenues will triple in 5 years (2007 R$ 1 billion to 2012 R$ 3,4 billion) On-deck business & stand alone VAS players dominate today VAS players must help carriers adapt for the upcoming changes or risk losing relevance 2009 – 2012 opportunity window Two-sided markets, end-to-end solutions & off-deck Current Market Movements: Verticalization & Consolidation  Only 4 VAS players will dominate in Brazil: TakeNet is one of them
Media Channel Problem? Content Provider 3 ,[object Object]
Current VAS offers are limited to one-to-one integrations among upstream players and carriers
Lack of scalability = loss of a valuable revenue opportunity Internet Portal Brand Government Mobile Carrier TELCO Platform Corporate Customers Distribution Platform Voice, SMS, MMS, Push and Billing Developer Upstream Players VAS Platform CRM, LBS, BI, Callcenter, Handset Identification, Handset Capabilities
Solution: Media Channel A Two-Sided Business Model Content Provider ,[object Object]
Carrier Platforms must be able to connect players to customers seamlessly, becoming a Integration hub for a rich ecosystem of upstream players
Carriers will give access to a broad range of assets that are directly relevant to upstream players

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Takenet - Corporate Presentation

  • 2. Agenda 1 Innovation is in our Pure Mobile DNABrazilian Market PotentialProblem? Solution 2 3 Executing against a 2-Sided Business Model Our Vision
  • 3.
  • 4. TakeNet Solutions enable mobile carriers to profit from the convergence of the Mobile Internet and Social Media
  • 5.
  • 6. What Sets Us Apart? Pioneer with Proven Track Record Impeccable Reputation – Zero Liability Policy State-of-the-Art Proprietary Platforms and Infrastructure Connections/Contracts – 100% Carrier coverage Deep Carrier Network Integration Experience Solid Base to B2B & B2C - Complete Product Offer Vast Content and Applications suited to Brazilian consumers Integration to provide to 3rd parties B2C services (Download & Messaging) for all carriers in Brazil Local Knowledge, Local Relationships Access to all hierarchical levels of carriers in Brazil
  • 7. Brazil is a GROWING 2 MARKET
  • 8. The Brazilian Mobile Market +150M subscribers 20% growth over last year 82% pre-paid users 80% penetration 85% dominated by GSM 4 major carriers who maintain +99.5% of the market +3x the number of internet users
  • 9. The Brazilian VAS Market VAS Growth Potential & Market Consolidation VAS Revenues will triple in 5 years (2007 R$ 1 billion to 2012 R$ 3,4 billion) On-deck business & stand alone VAS players dominate today VAS players must help carriers adapt for the upcoming changes or risk losing relevance 2009 – 2012 opportunity window Two-sided markets, end-to-end solutions & off-deck Current Market Movements: Verticalization & Consolidation Only 4 VAS players will dominate in Brazil: TakeNet is one of them
  • 10.
  • 11. Current VAS offers are limited to one-to-one integrations among upstream players and carriers
  • 12. Lack of scalability = loss of a valuable revenue opportunity Internet Portal Brand Government Mobile Carrier TELCO Platform Corporate Customers Distribution Platform Voice, SMS, MMS, Push and Billing Developer Upstream Players VAS Platform CRM, LBS, BI, Callcenter, Handset Identification, Handset Capabilities
  • 13.
  • 14. Carrier Platforms must be able to connect players to customers seamlessly, becoming a Integration hub for a rich ecosystem of upstream players
  • 15. Carriers will give access to a broad range of assets that are directly relevant to upstream players
  • 16. Revenues would be collected from both sidesInternet Portal Brand Government Mobile Carrier TELCO Platform Corporate Customers Distribution Platform Voice, SMS, MMS, Push and Billing Developer Upstream Players VAS Platform CRM, LBS, BI, Callcenter, Handset Identification, Handset Capabilities
  • 17. TakeNet & 2-SidedBizModel Media Channel Content Provider TakeNet solutions enable carriers to simplify and extend the use of their platform for third parties and participate in upstream revenue opportunities Our technology solution creates “Sponsored Communications” opportunities by allowing upstream players to gain access to carrier customers Together Tangram and Torpedão form the basis for our strategy Internet Portal Brand Government Torpedão Mobile Carrier TELCO Platform Corporate Tangram Network Elements Customers Distribution Platform Voice, SMS, MMS, Push and Billing Developer Upstream Players VAS Platform CRM, LBS, BI, Callcenter, Handset Identification, Handset Capabilities
  • 18. Tangram & Carriers Media Channel Content Provider Our Carrier Grade Platform, Tangram, allows complete control over how third parties send and receive SMS, MMS, Pushes, etc. Handles both the distribution and VAS Platform Allows only client authorized services to access sensitive information Internet Portal Brand Government Torpedão Mobile Carrier TELCO Platform Corporate Tangram Network Elements Voice Gateway Customers SMS Gateway Developer Distribution Platform MMS Gateway Push Gateway Subscriber & 3rd Party Profile Database Management and Control Services 3rd Party Access Control Charging Gateway Policy Control CRM Gateway LBS Gateway VAS Platform Handset Id Gateway Handset Capabilities Business Intelligence
  • 19. Torpedão & Upstream Players Media Channel Content Provider A community platform that creates & strengthens the relationship between upstream players and their constituents through mobile phones Torpedão allows upstream players to add mobile capabilities to their existing communities establishing new communication channels with the subscriber Internet Portal Brand Government Torpedão Mobile Carrier TELCO Platform Corporate Tangram Network Elements Downloads Distribution Platform Voice, SMS, MMS, Push and Billing News and Alerts Customers Developer Chat Mobile Blog Voting and Quiz 3rd Party Portal Ad Server Premium SMS VAS Platform CRM, LBS, BI, Callcenter, Handset Identification, Handset Capabilities Bulk Collect SMS Torpedão SDK 3rd Party App
  • 20.
  • 21. It’s the opening act for Sponsored SMS which allows a client to receive messages for free if they agree to read an advertisement
  • 22. The perfect way for companies and brands to reach their costumers through advanced segmentationInternet Portal Brand Government Torpedão Mobile Carrier TELCO Platform Corporate Tangram Network Elements Downloads Distribution Platform Voice, SMS, MMS, Push and Billing News and Alerts Customers Developer Chat Mobile Blog Voting and Quiz 3rd Party Portal Ad Server Premium SMS VAS Platform CRM, LBS, BI, Callcenter, Handset Identification, Handset Capabilities Bulk Collect SMSTM Torpedão SDK 3rd Party App
  • 23. Partner Opportunities To fully capitalize on the opportunity, TakeNet is looking for partnerships in the following areas of interest: Platforms Data Mining & Analytics Voice Applications Ad Platform Third Party Applications Device Optimization Sérgio Cruz Passos e-mail: sergio@takenet.com.br M +55 31 9119 4386 W +55 31 3349 6201