LCLConnect is a supply chain networking initiative launched by LCLXchange that allows freight carriers and shipping companies to directly engage with potential customers. It functions like social media platforms, giving carriers the ability to create profiles, post accomplishments and news, and participate in groups. This provides carriers an additional avenue beyond traditional marketplaces to promote their brands and services. By highlighting awards, partnerships, and other achievements on LCLConnect, carriers can improve visibility and build trust with customers looking for freight options to help drive new business opportunities.

1. LCLCONNECT AN INNOVATIVE SUPPLY
CHAIN NETWORKING INITIATIVE
Customers and suppliers in the supply chain logistics domain
have very few avenues to get together and indulge in fruitful
engagements. Marketplace aggregators like LCLXchange are one
of these handfuls of avenues where customers can be exposed
to a lot of freight forwarders and cargo carriers across air, ocean,
and road transportation.
Customers can place specifications of their consignment to be
transported and get competitive quotes from multiple suppliers.
However, what if there is an outbound channel too available
for the freight carriers and shipping companies to reach out to
customers?
The rise of supply chain networking
The traditional aggregator services model was to have the freight forwarders come to
the customers with their quotes. However, LCLXchange has taken this one step ahead. It
has now opened up a new way for carriers to engage with potential customers. They can
now get on the logistic network that works just like social media networking platforms.
What does it mean for freight
forwarders?
Freight carriers get one more channel to attract the attention
of potential customers. They can publish newsworthy
achievements and highlights that have happened within
their company. Everything from recent accomplishments and
awards to industry affiliations – a freight carrier would have
many pieces of news to share and promote. All they need
is a suitable platform where these newsworthy highlights
translate to revenue boost for the suppliers or cargo delivery or
warehousing/ distribution. LCLxchange tries to provide such a
strong platform with its supply chain logistics networking called
“LCLConnect”
Freight forwarders get their own social media
engagement networking channel with the ability to
Create an account and join it for
better visibility
01
Post and Comment on topics
02
Create and participate in groups
Cargo forwarding companies can highlight accomplishments like winning an award,
industry recognition, seminars, webinars, conferences, press coverage, or trade show
participation on LCLConnect.
Such regular posting elevates the level of credibility of the company. It leads to more
likes and shares. These social networking activities further improve the brand visibility
of the company. Customers who are looking for freight carriers will be hooked to such
achievements and build trust in the brand. This will go a long way in driving engagement
with the brand. This way, the supply chain logistics networking site will accelerate the
conversion process.
Freight forwarders and operators can connect with LCLConnect and give momentum to
their business promotion endeavors.
lclxchange.com