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Leading with Story

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Getting others to listen to you is hard. Whether those people are your team members, peers across your organization, the c-suite, or a board up above, you need to inspire them and move them to action to be most effective at your job.

Storytelling is one of the most powerful ways you can get people to listen to you and to move them to action. But in a business context, the stories that you tell are only as effective as the stories that you build… and get others to build with you. We’ll look at how story drives some of the most successful product and service–driven organizations out there. Learn how story sparks systemic design thinking, collaboration, and innovation that enables you to more effectively build successful products and services that people get excited to work on… and use.

Published in: Business
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Leading with Story

  1. 1. DONNA LICHAW . DONNALICHAW.COM . @DLICHAW . LEADING WITH STORY
  2. 2. INSERT CHAPTER TITLE
  3. 3. HELLO.
  4. 4. “You get to be the hero, promising a ride or a meet-and-greet up front. Then you can be freer to experience the park more broadly. You’re freed to take advantage of more rides. – TOM STAGGS, FORMER COO, DISNEY
  5. 5. INSERT CHAPTER TITLE
  6. 6. “I can do this.
  7. 7. “It’s like magic!
  8. 8. WHAT IS THE STORY? Who is your hero? What is their goal? How do you make this story happen?
  9. 9. DONNALICHAW.COM | @DLICHAW THE USER’S JOURNEY

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