This document analyzes and summarizes the taglines and intertitles used in movie trailers and posters for several films. For Eclipse, the tagline emphasizes the importance of choices faced by the main character in the love triangle. The Dark Knight's tagline is a rhetorical question meant to intrigue audiences. Jennifer's Body's tagline hints at supernatural evil in a humorous way referring to typical "high school evil". Easy A's tagline and intertitles downplay rumors about the main character. Let Me In's tagline and intertitles set up the juxtaposition of normal town life with a hidden evil presence. Overall, the document examines how these marketing elements are designed to appeal to audiences and generate interest in the

1. Taglines and Intertitles

2. Eclipse
“It all begins ... With a choice”
The use of the 3rd
person singular verb
“begins” implies that
the danger which
appeared within the
previous two films
isn’t the last (it’s going
to get a lot worse)
The ellipsis adds
emphasis to the first
statement.
The use of the abstract
noun “choice” refers to
the main character on the
poster and in the trailer
,which presents the love
triangle and emphasizes
the importance of the
choice not only she makes
but the choice of the
other characters.

3. The dark knight
“Why So Serious?”
“I Believe In Harvey Dent”.
This is a
catchphrase that
was used
throughout
advertising, and
keeps the interest
of the audience as
they want to find
out the meaning
behind it.
It’s a rhetorical
question ,which
again piques the
audiences’
attention.
The use of the
first person
pronoun “I”
involves the
audience (makes
them feel apart
of the film
(franchise)
“Harvey Dent” is a
political based
character within the
film
And by having a
tagline similar to that
of voting campaigns,
allows the audience
to immediately
recognize his position
within the film.

4. Jennifer’s Body
“She's evil... and not just high school evil.”
The adjective “evil”
instantly gives the a
basic outline of the
film to the audience,
instantly knowing that
it involves an element
of the supernatural,
emphasized by the
ellipsis.
By using the concrete
noun “high School”, which
gives a sense of humour,
implying that generally
girls in high school re evil
(but not in the
danger/fatal injury kind)
The word “not” is never clarified
,but is implied to be sex. By not
referring to it directly, it
predominately shows a
stereotypical American teenager
by echoing the way I which teen
are expected to talk.

5. Easy A
“Let's not and say we did.”
“The rumour-filled totally FALSE account of how
I ruined my flawless reputation”
The word “not” is never clarified ,but is
implied to be sex. By not referring to it
directly, it predominately shows a
stereotypical American teenager by
echoing the way I which teen are expected
to talk.
Similarly, “did”
has the same
effect as “not”
By putting the adjective
“false” in capital letters
,emphasizes the fact that
what supposedly
happened to her, never
did.
The adjective “flawless” insinuates the voice
of the writer (main character) that she was
innocent /has never had problems before
again, adding humour which tells us that it’s
a comedy.

6. Let Me In
“Innocence dies. Abby doesn't”.
By using the abstract
noun “innocence”
connotates the innocence
of normal people which is
further emphasized by
“dies”
By starting a new
sentence, it adds
more stress on both
this sentence.
Implying that the girl
Abby “doesn’t” die
suggests she isn’t
innocent

7. Intertitles:
Eclipse
From the worldwide bestseller
It all begins
With a choice
On June 30
By refering to the author
,it presumes everybody
already knows about the
franchise,,appealing to
the already established
fanbase.
Only uses the tagline as intertitles
so as to project only the element of
love triangle in the relationship
(mostly surrounding the danger on
the two main characters love for
each other.
This again focuses on it’s teen fan
base..

8. Jennifer’s Body
In every school
There’s one girl
Every girl wants to be friends
with
And every guy
Would die for
On September 18th
These specific lines play
on the stereotype of
everyone wanting to be the
popular one.
But double entendre
is soon used to
again present the
normal teen view-
but also the sinister
idea of the girl
(Jennifer) being a
killer

9. Let Me In
In a quiet town
Among ordinary people
Something wicked lives
From the director of Cloverfield
Presents view of
normal town and life
with just average
people ,similar to the
lives of the audience
Presents idea that the evil
lives there unbeknownst to
the towns people (intrigues
the audience-stirs the idea
that someone they know may
be capable of bad things,
etc).
Appeals to fans
of the film
“Cloverfield”