Top ten tips for blogging
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The document provides 12 tips for effective blogging about film campaigns and coursework. It recommends using a variety of media like videos and slide presentations to make ideas unique and analyze campaigns. It also suggests keeping the blog organized and up to date, using galleries to show progression, and seeking feedback through video blogs, voiceovers, and social media groups. The overall tips are for making blogs engaging, informative, and professionally presented.
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2. Only present one main point or idea per slide to avoid overwhelming the audience.
3. Avoid long paragraphs of text on slides and instead use them to reinforce what is being said verbally.
4. Pay attention to design elements like animations and only use them sparingly.
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Our group is creating mock ups and ideas for posters and a film magazine inspired by pre-Raphaelite and Vermeer paintings. We want soft lighting and vibrant colors like in pre-Raphaelite art to portray the romantic but psychological thriller tone. Objects like pearls that symbolize femininity in Vermeer's works will feature in our designs to symbolize the sinister outcome of obsession with beauty.
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The document discusses the directing styles of several filmmakers:
- Catherine Hardwicke is known for her teen-focused films and uses color and lighting to realistically portray relationships and evoke emotion.
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The document analyzes and summarizes two film posters. For the Twilight Saga: Eclipse poster, it notes the love triangle implied by the character positioning and tagline. It also describes the dark, stormy backdrop suggesting impending danger. For The Girl Who Played With Fire poster, it indicates the burning car is a reference to the title and appeals to audiences' curiosity, while the main character in front of the fire presents her dark side. Both posters are analyzed for visual symbols and links to their respective franchises.
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Blogs, forums, and social networking sites are effective ways to promote films to fans at low cost. These platforms allow fans to discuss the films, share images and videos, and interact with celebrities from the films. This engagement gives fans a sense of involvement and encourages them to spread information about the films through their own posts and conversations, thereby promoting the films through word-of-mouth. The use of various media brings maximum exposure to target audiences and allows for continual distribution of fan-generated content to promote films successfully.
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The document provides guidance for students completing an advanced media portfolio project. It outlines the requirements of creating a music video and two additional promotional items. Students must blog all planning and research, which includes analyzing existing media examples, audience research, brainstorming ideas and storyboards. Production roles must be assigned and filming deadlines provided. The portfolio will be evaluated on effective use of conventions, audience feedback, and use of technologies. Marks will be awarded for planning, construction of tasks, and evaluation.
Foundation portfolio evaluation
This document provides 7 questions for a media portfolio evaluation. It instructs the reader to answer each question using a different technology or approach, and to incorporate what they have already done in their project into the responses. The questions address how the media product uses or challenges conventions; represents social groups; would be distributed and to what audience; and what was learned from constructing the product and progressing from an earlier task. Examples of ways to answer the questions using video, audio, or images are also provided.
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This document provides guidance for students creating a compelling design and pre-production plan for a short film. It outlines 8 sections to be included: 1) a visual treatment, 2) conventions of the genre, 3) location scouting, 4) test shots, 5) scripting and storyboarding, 6) font choices, 7) visual effects, and 8) revisions. For each section, detailed requirements are provided around visual and audio aspects, conventions, locations, test shots, scripts, fonts, effects, and allowing for revisions. The goal is for students to demonstrate effective design choices and planning to capture an audience's attention.
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The document provides instructions for researching multimedia company promotional videos and developing ideas for a company identity. Specifically, it instructs the reader to:
1) Watch 3-5 promotional videos from multimedia companies and take notes on content, style, and structure.
2) Research their target audience and develop ideas for representing their company identity.
3) Conduct additional research on promotional videos, video marketing, and company identities from various sources and take notes.
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The document outlines four questions that must be addressed in the evaluation:
1. How the media product uses, develops or challenges conventions of real media.
2. The effectiveness of combining the main product with ancillary texts.
3. What was learned from audience feedback.
4. How media technologies were used in construction, research, planning and evaluation.
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1) How the media product uses or challenges conventions of the genre.
2) The effectiveness of combining the main product with ancillary texts like a trailer, poster and magazine cover.
3) What was learned from audience feedback on the trailer and ancillary texts.
4) How new media technologies were used in the research, planning, construction and evaluation stages.
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The document provides guidance for evaluating a media project through a blog post. Students are instructed to write 6-7 blog posts answering 7 questions about their project using a variety of presentation methods. They should discuss what went well and could be improved for each answer. A range of media like text, video, avatars, and podcasts can be used. The questions cover topics like how the project relates to real media genres, how it represents social groups, what company might distribute it, the intended audience, how the audience was attracted, what was learned about technologies, and reflection on progress from a preliminary task.
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This document discusses using short video as a marketing tool on social media platforms. It explains that short videos under 30 seconds, like those originally posted on Vine, can be used to promote brands, companies or products and be distributed through platforms like Twitter and YouTube. The learning objectives are to understand how social media can be used to market media products. Students will work in groups to present and answer questions on using short video and linking social media platforms for distribution in the context of globalization.
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This document provides tips and evaluation criteria for a Year 12 Media coursework presentation. It outlines how to structure the presentation, including introducing yourself and the project, addressing the seven evaluation questions using different multimedia formats, and concluding by thanking the audience. For each question, it suggests spending 1-3 slides analyzing how the media product uses or challenges conventions, represents social groups, might be distributed, who the audience is, how it appeals to audiences, what technologies were learned, and progression from preliminary work. A variety of formats like videos, avatars, blogs, and websites are recommended for responding to the questions.
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This document discusses font ideas for a film set in an inner city, specifically looking at graffiti styles that would be iconic of deprived inner city communities. The document provides an example of research done into fonts to find what could be effective for the film's hybrid action and social realism genre set in an inner city environment.
Mock up ideas for posters and magazine
Our group is creating mock ups and ideas for posters and a film magazine inspired by pre-Raphaelite and Vermeer paintings. We want soft lighting and vibrant colors like in pre-Raphaelite art to portray the romantic but psychological thriller tone. Objects like pearls in Vermeer's works symbolize femininity, and we aim to capture this symbolic use of hair in our materials to represent the sinister outcome of obsession with beauty.
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TV promotion of films involves playing trailers on channels like ITV and Channel 4 during programs with similar audiences to the target, with the film's marketing department paying the channels to play the trailers a set number of times. Interviews on talk shows allow cast and crew to promote the film and related products to fans while answering host questions. Product placement in films and ads is another way to promote products for purchase.
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TV promotion of films involves playing trailers on channels like ITV and Channel 4 during programs with similar audiences to the target, with the film's marketing department paying the channels to play the trailers a set number of times. Interviews on talk shows allow cast and crew to promote the film and related products to fans while answering host questions. Product placement in films and ads is another way to promote products for viewers to purchase.
Fan promotion
Blogs, forums, and social networking sites are effective ways to promote films to fans at low cost. These platforms allow fans to discuss the films, share images and videos, and interact with celebrities from the films. When used together, these different media platforms help distribute information to fans and continually generate buzz that successfully promotes the films to broad audiences.
Mock up ideas for posters and magazine
The document provides inspiration and ideas for mock ups of posters and magazines related to a psychological thriller film. It draws inspiration from pre-Raphaelite paintings of the 19th century known for their romantic qualities and use of vivid colors. The group wants the magazine images to have soft, romantic lighting and colors like pre-Raphaelite art to portray the protagonist in a psychological thriller. Composition and symbolic objects from paintings by Vermeer, like pearls representing femininity, will also influence the poster and magazine designs.
Mock up ideas for posters and magazine
The document provides inspiration and ideas for mock ups of posters and magazines related to a psychological thriller film. It draws inspiration from pre-Raphaelite paintings of the 19th century known for their romantic qualities and use of vivid colors. The group wants the magazine images to have soft, romantic lighting and colors like pre-Raphaelite art to portray the protagonist in a psychological thriller. Composition and symbolic objects from paintings by Vermeer, like pearls representing femininity, will also influence the poster and magazine designs.
Developing the characters
The document provides details on developing the characters for a story, including the protagonist Grace and antagonist Damien. For Grace, the name was chosen for its positive meaning and her personality will be shy, vulnerable and emotionally fragile after the death of her friend. Her makeup and clothing will become darker and baggier following her friend's death. The antagonist Damien's name has negative connotations to disguise his true identity. For the murdered friend Tiffany, her name, makeup featuring a classic eyeliner flick, and preppy style costume in pastel colors are meant to portray her as social and sophisticated before her death.
Fan prommotion analysis
Fans have promoted the Twilight films through various websites and blogs dedicated to sharing information. Websites like www.twilightlexicon.com and http://twilightersanonymous.com provide news, images, forums and chats for fans to discuss the films. These sites promote the films through free content and by allowing interaction between fans. Directors also engage with fans on social media like Facebook to share updates and solicit feedback. The viral nature of content shared across social networks and fan sites effectively promotes the films with little cost to marketing campaigns.
Fan prommotion analysis
Fans have promoted the Twilight films through various websites and blogs. Websites like www.twilightlexicon.com and http://twilightersanonymous.com provide news, images, forums and chats for fans to discuss the films. These sites promote the films through free content and an engaged fan community. Directors also interact with fans on social media like Facebook to share production updates and solicit feedback. This active engagement of fans online helps create buzz and demand for the films with low marketing costs.
Film magazine
Empire is the largest and most respected film magazine globally. It focuses on big budget, mainstream American films and uses flashy cover images to depict movies and their genres. Sight and Sound is a more independent magazine that reviews all released films each month, including small art house films. It has a more generic layout and references the British Film Institute to appeal to a "highbrow consumer" interested in serious film. The magazine uses a professional but plain font and titles that directly reference sober images to reflect the seriousness of the independent film industry.
Top ten tips for blogging
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