Fan promotion
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Blogs, forums, and social networking sites are effective ways to promote films to fans at low cost. These platforms allow fans to discuss the films, share images and videos, and interact with celebrities from the films. This engagement gives fans a sense of involvement and encourages them to spread information about the films through their own posts and conversations, thereby promoting the films through word-of-mouth. The use of various media brings maximum exposure to target audiences and allows for continual distribution of fan-generated content to promote films successfully.
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Fan promotion
Blogs, forums, and social networking sites are effective and low-cost ways to promote films and engage fans. These platforms allow fans to discuss films, share images and videos, and interact with celebrities and each other. When used together, these various media platforms help distribute information that continually promotes films and draws in audiences.
Editing my campaign to mimic channel 4
Channel 4's mission is to bring niche and controversial subjects to mass audiences, as seen in shows like Benefits Street that sparked political debates. They aim to support lesser known stories and filmmakers. Channel 4 harnesses social media by uploading TV ads and full episodes to YouTube and Facebook to encourage discussion. The document suggests editing a campaign to mimic Channel 4 by creating sensationalism or controversy in promotional materials to encourage sharing, and setting up social media discussions to increase hype for a production.
Evaluation audience research pp
The document summarizes audience research conducted on a trailer and ancillary products for a film. Feedback was gathered through questionnaires, online comments, and a focus group of the target demographic (teenagers). Strengths of the trailer included following conventions and using relevant props. Weaknesses were an unclear narrative and lack of emphasis on costumes. Strengths of the ancillary products were their layout and color scheme. Weaknesses included uniform fonts and limited use of mise-en-scene from the film.
Bollywood and social media
Bollywood stars have increasingly adopted social media platforms like Facebook and Twitter to connect with fans and promote their work. They use social media to promote upcoming films, manage their public image, and stay aware of global issues. Social media allows them to advertise to their many followers and receive feedback. It has helped bollywood profits by increasing awareness of films. The relationship between fans and stars has strengthened as social media has made it easier for viewers to engage with and follow prominent actors.
Film distribution
Film distribution is the third part of the film supply chain and involves releasing and promoting a film to make audiences aware so it can reach viewers. Social media advertising allows distributors to directly target intended audiences online, though not all potential viewers have social accounts. Print and TV advertising are useful for reaching mass markets but are costly due to high production costs. YouTube and specialist websites are important for sharing trailers and other content that audiences can easily access and share with friends on social media.
Hw critical task 4
The document discusses different ways that audiences can respond to media. It describes participatory responses, where audiences interact with and comment on media through social media. It also discusses cultural competence, where understanding cultural symbols and references is needed to fully comprehend media. Finally, it discusses fan culture, where fans actively create new works based on existing media franchises, such as writing fan fiction, and find community with other fans. Examples are given of each type of response, such as how audiences use Twitter to discuss TV shows live or how understanding baking terms is needed to fully engage with the Great British Bake Off.
War of the Burbs Sketches
Users can comment on individual posts in a Flickr group which collects and organizes photos from members and the public to encourage high quality contributions. The group also allows geotagging photos on a map to show where each was taken. A Facebook page is used to attract an audience and get them to contribute content, media, and participate in polls and surveys. YouTube and microblogging on Twitter are the main platforms to spread video content and updates as a way to engage and prompt the audience.
Fandom and Popular Culture
This document discusses different types of fans and their relationship to popular culture and media. It addresses:
1) How fans actively engage with media they enjoy and identify with, sometimes making it a significant part of their self-identity.
2) How fans are not passive audiences but active and critical, sometimes producing their own creative works like fan films or fiction.
3) The concept of "anti-fans" who strongly dislike and define themselves in opposition to certain media texts or genres.
4) How music fans use the internet as a resource to deepen their fandom and connect with others through social networks and creative works.
Recommended
Fan promotion
Blogs, forums, and social networking sites are effective and low-cost ways to promote films and engage fans. These platforms allow fans to discuss films, share images and videos, and interact with celebrities and each other. When used together, these various media platforms help distribute information that continually promotes films and draws in audiences.
Editing my campaign to mimic channel 4
Channel 4's mission is to bring niche and controversial subjects to mass audiences, as seen in shows like Benefits Street that sparked political debates. They aim to support lesser known stories and filmmakers. Channel 4 harnesses social media by uploading TV ads and full episodes to YouTube and Facebook to encourage discussion. The document suggests editing a campaign to mimic Channel 4 by creating sensationalism or controversy in promotional materials to encourage sharing, and setting up social media discussions to increase hype for a production.
Evaluation audience research pp
The document summarizes audience research conducted on a trailer and ancillary products for a film. Feedback was gathered through questionnaires, online comments, and a focus group of the target demographic (teenagers). Strengths of the trailer included following conventions and using relevant props. Weaknesses were an unclear narrative and lack of emphasis on costumes. Strengths of the ancillary products were their layout and color scheme. Weaknesses included uniform fonts and limited use of mise-en-scene from the film.
Bollywood and social media
Bollywood stars have increasingly adopted social media platforms like Facebook and Twitter to connect with fans and promote their work. They use social media to promote upcoming films, manage their public image, and stay aware of global issues. Social media allows them to advertise to their many followers and receive feedback. It has helped bollywood profits by increasing awareness of films. The relationship between fans and stars has strengthened as social media has made it easier for viewers to engage with and follow prominent actors.
Film distribution
Film distribution is the third part of the film supply chain and involves releasing and promoting a film to make audiences aware so it can reach viewers. Social media advertising allows distributors to directly target intended audiences online, though not all potential viewers have social accounts. Print and TV advertising are useful for reaching mass markets but are costly due to high production costs. YouTube and specialist websites are important for sharing trailers and other content that audiences can easily access and share with friends on social media.
Hw critical task 4
The document discusses different ways that audiences can respond to media. It describes participatory responses, where audiences interact with and comment on media through social media. It also discusses cultural competence, where understanding cultural symbols and references is needed to fully comprehend media. Finally, it discusses fan culture, where fans actively create new works based on existing media franchises, such as writing fan fiction, and find community with other fans. Examples are given of each type of response, such as how audiences use Twitter to discuss TV shows live or how understanding baking terms is needed to fully engage with the Great British Bake Off.
War of the Burbs Sketches
Users can comment on individual posts in a Flickr group which collects and organizes photos from members and the public to encourage high quality contributions. The group also allows geotagging photos on a map to show where each was taken. A Facebook page is used to attract an audience and get them to contribute content, media, and participate in polls and surveys. YouTube and microblogging on Twitter are the main platforms to spread video content and updates as a way to engage and prompt the audience.
Fandom and Popular Culture
This document discusses different types of fans and their relationship to popular culture and media. It addresses:
1) How fans actively engage with media they enjoy and identify with, sometimes making it a significant part of their self-identity.
2) How fans are not passive audiences but active and critical, sometimes producing their own creative works like fan films or fiction.
3) The concept of "anti-fans" who strongly dislike and define themselves in opposition to certain media texts or genres.
4) How music fans use the internet as a resource to deepen their fandom and connect with others through social networks and creative works.
Taglines
This document analyzes and summarizes the taglines and intertitles used in movie trailers and posters for several films. For Eclipse, the tagline emphasizes the importance of choices faced by the main character in the love triangle. The Dark Knight's tagline is a rhetorical question meant to intrigue audiences. Jennifer's Body's tagline hints at supernatural evil in a humorous way referring to typical "high school evil". Easy A's tagline and intertitles downplay rumors about the main character. Let Me In's tagline and intertitles set up the juxtaposition of normal town life with a hidden evil presence. Overall, the document examines how these marketing elements are designed to appeal to audiences and generate interest in the
Top ten tips for blogging
The document provides 12 tips for effective blogging about film campaigns and coursework. It recommends using a variety of media like videos and slide presentations to make ideas unique and analyze campaigns. It also suggests keeping the blog organized and up to date, using galleries to show progression, and seeking feedback through video blogs, voiceovers, and social media groups. The overall tips are for making blogs engaging, informative, and professionally presented.
Mock up ideas for posters and magazine
Our group is creating mock ups and ideas for posters and a film magazine inspired by pre-Raphaelite and Vermeer paintings. We want soft lighting and vibrant colors like in pre-Raphaelite art to portray the romantic but psychological thriller tone. Objects like pearls in Vermeer's works symbolize femininity, and we aim to capture this symbolic use of hair in our materials to represent the sinister outcome of obsession with beauty.
Plot ideas and_fil
This document outlines ideas and techniques for a psychological thriller film plot and production. The plot would involve a teenage girl who loses her best friend to murder and begins attending therapy. Through this, she meets a boy who is actually the killer with an obsession for long hair. Locations around London with Victorian vibes would be used. Costumes would emphasize the main character's distress and the killer would always be in black. Tight shots and muted colors would build suspense. Sound effects like heavy breathing would add to the thriller elements.
Mock up ideas for posters and magazine
Our group is creating mock ups and ideas for posters and a film magazine inspired by pre-Raphaelite and Vermeer paintings. We want soft lighting and vibrant colors like in pre-Raphaelite art to portray the romantic but psychological thriller tone. Objects like pearls that symbolize femininity in Vermeer's works will feature in our designs to symbolize the sinister outcome of obsession with beauty.
Analysis of film posters
The document analyzes and summarizes two film posters. For the Twilight Saga: Eclipse poster, it notes the love triangle implied by the character positioning and tagline. It also describes the dark, stormy backdrop suggesting impending danger. For The Girl Who Played With Fire poster, it indicates the burning car is a reference to the title and appeals to audiences' curiosity, while the main character in front of the fire presents her dark side. Both posters are analyzed for visual symbols and links to their respective franchises.
Pre raphaelite
The document discusses conventions of the Pre-Raphaelite style including the use of soft lighting to create a romantic feel, drawing from medieval legends and myths, and employing intense colors. It suggests applying these techniques to a psychological thriller by using bright costumes to present ironic relationships, and creating moody lighting and ornate fonts for the film poster and magazine cover to give the project a modern Pre-Raphaelite style.
Signature directing
The document discusses the directing styles of several filmmakers:
- Catherine Hardwicke is known for her teen-focused films and uses color and lighting to realistically portray relationships and evoke emotion.
- Alfred Hitchcock used suspenseful narratives and withholding information to build suspense, as well as the theme of mistaken identity in films like The 39 Steps and North by Northwest.
- Tim Burton blends dark and cheerful elements and pushes boundaries with strange, fantastical worlds, frequently collaborating with actors like Johnny Depp and composer Danny Elfman.
- Shane Meadows takes a gritty, realistic approach in low-budget films, able to change genres and present social issues and working-
Plot ideas and_fil
The document provides details for plotting and filming a psychological thriller film. It discusses conventions of the genre such as focusing on a character's inner turmoil. Plot ideas involve a teen girl who loses her best friend to murder and begins attending therapy where she meets the killer. Themes would involve the objectification of women and how the killer's desires lead to death. Filming locations in London with Victorian vibes are suggested. Costuming, lighting techniques, shots, editing ideas and sound effects are also outlined to develop suspense and unease.
Analysis of film magazines
The magazine cover features Heath Ledger as the Joker from The Dark Knight, in costume and with a sinister facial expression that conveys his mysterious character. The colors of the magazine match the Joker's costume to make the image visually exciting. Symbols like an X and line behind Heath Ledger reference the Joker's personality. There were three different magazine covers made to promote the film, with articles "jokerfied" on one version through graffiti-style drawings and rewritten text with movie catchphrases.
Tv promotion
TV promotion for films uses various methods: trailers are played on channels targeted towards the film's audience during popular timeslots; channels are paid by film marketers to play the trailers a set number of times; products are actively placed within films and used in related adverts to tie the brand to the franchise; interviews on talk shows allow cast and crew to promote the film while answering fan questions; behind-the-scenes specials on channels like MTV give fans an insider view into the filmmaking process and make them feel involved.
Plot ideas and film
This document provides ideas and techniques for a psychological thriller film plot and production. The plot would involve a teenage girl who loses her best friend to murder and begins attending therapy. Through this, she meets a boy who is the actual killer. Key locations in London with Victorian vibes would be used. Costumes would emphasize the main character's distress and long hair of the victims. Shots would focus on emotions and interactions between characters. Lighting would create darker, more sinister tones. Editing techniques like cutaways, fast cuts, and slow motion would build suspense. Ambient sound and a darker soundtrack would enhance the thriller elements.
Pre raphaelite
This document discusses conventions of the Pre-Raphaelite art movement that could be applied to a film poster or magazine cover for a psychological thriller. It notes that Pre-Raphaelite art uses soft, romantic lighting effects; depicts themes from medieval legends and myths; and features vivid, intense colors. Applying these techniques with bright colors, medieval-inspired fonts, and jewel-like costumes could give an unconventional, surreal edge to promote the thriller genre in a modern yet period-inspired visual style.
Fan prommotion analysis
Fans have promoted the Twilight films through various websites and blogs dedicated to sharing information. Websites like www.twilightlexicon.com and http://twilightersanonymous.com provide news, images, forums and chats for fans to discuss the films. These sites promote the films through free content and by allowing interaction between fans. Directors also engage with fans on social media like Facebook to share updates and solicit feedback. The viral nature of content shared across social networks and fan sites effectively promotes the films with little cost to marketing campaigns.
Fan prommotion analysis
Fans have promoted the Twilight films through various websites and blogs. Websites like www.twilightlexicon.com and http://twilightersanonymous.com provide news, images, forums and chats for fans to discuss the films. These sites promote the films through free content and an engaged fan community. Directors also interact with fans on social media like Facebook to share production updates and solicit feedback. This active engagement of fans online helps create buzz and demand for the films with low marketing costs.
Star trek marketing campaign
The document outlines the extensive marketing campaign for Star Trek Into Darkness, which utilized various online and offline strategies to generate interest and awareness among target audiences. Specifically, it discusses the use of trailers and exclusive content on iTunes, social media platforms like Twitter and Facebook, partnerships, merchandise, posters, magazines, competitions, actor appearances on shows, blogs, message boards, video games, billboards and more. The goal was to familiarize potential viewers with the film's characters, storylines and build anticipation ahead of its release through a sustained multi-channel approach.
Promotional Methods
This document discusses various methods for promoting films, including social media platforms like Twitter and YouTube. Twitter allows film companies to create accounts to engage fans and help generate buzz about upcoming films. YouTube is useful for sharing trailers, interviews, and clips to create hype and interest. Trailers are also an effective low-cost option, as they can be uploaded to YouTube and promoted on social networks. Film websites provide additional behind-the-scenes content and opportunities to engage audiences, though not all viewers will visit these sites. Overall, the document outlines different platforms film companies can use to raise awareness of new films among target audiences.
Marketing & audience research
Mark is an 18-year old student who enjoys action movies, comic book adaptations, and horror films. He watches trailers on YouTube but does not read reviews. He is active on social media platforms like Facebook, Twitter, and Instagram. The document discusses different marketing strategies that could be used to promote a film to Mark and encourage him to watch it in theaters rather than streaming it illegally. These strategies include YouTube ads and trailers, social media pages for the film, television advertisements that include hashtags and scanning codes for exclusive content, posters and cutouts of characters, and interviews with the cast to help build excitement.
Social Media Platforms and how to use them
Here's a very brief guide to social media platforms and how they are used for traffic generation and social branding. Very brief indeed.
Promotional methods
Promotional methods have advanced greatly with many options to promote films online and attract audiences. Some key promotional methods discussed include using websites like YouTube and Twitter, releasing different types of trailers, and creating dedicated film websites. YouTube allows uploading behind-the-scenes videos and trailers to directly target audiences. Twitter is a way for actors and production companies to connect with fans. Teasers and full trailers are classic ways to generate hype and attract attention. Film websites provide more in-depth information to engage die-hard fans who will help spread awareness.
How to-use-social-media-in-campaigning
This document provides guidance on using social media for campaigning. It discusses major social media platforms like Facebook, Twitter, blogs and websites that can be used to share information, build support and mobilize action. It offers tips for campaigners on using social media strategically, maintaining consistency, responding to comments, dealing with trolls and going viral. Platform-specific guides are provided for setting up and using Facebook and Twitter effectively for campaign purposes.
We Media
We Media refers to audiences participating in the production and distribution of media content through activities like creating reviews, unboxing videos, and forums. The proliferation of technology like smartphones, cameras, and faster internet has enabled users to easily create and share content. This user-generated content impacts marketing by doing free promotion for media institutions and influencing other users' purchasing decisions through reviews. However, negative reviews can also damage reputations. The spread of content across various online platforms through sharing and piracy also affects how media is exchanged, though piracy reduces profits for institutions.
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Taglines
This document analyzes and summarizes the taglines and intertitles used in movie trailers and posters for several films. For Eclipse, the tagline emphasizes the importance of choices faced by the main character in the love triangle. The Dark Knight's tagline is a rhetorical question meant to intrigue audiences. Jennifer's Body's tagline hints at supernatural evil in a humorous way referring to typical "high school evil". Easy A's tagline and intertitles downplay rumors about the main character. Let Me In's tagline and intertitles set up the juxtaposition of normal town life with a hidden evil presence. Overall, the document examines how these marketing elements are designed to appeal to audiences and generate interest in the
Top ten tips for blogging
The document provides 12 tips for effective blogging about film campaigns and coursework. It recommends using a variety of media like videos and slide presentations to make ideas unique and analyze campaigns. It also suggests keeping the blog organized and up to date, using galleries to show progression, and seeking feedback through video blogs, voiceovers, and social media groups. The overall tips are for making blogs engaging, informative, and professionally presented.
Mock up ideas for posters and magazine
Our group is creating mock ups and ideas for posters and a film magazine inspired by pre-Raphaelite and Vermeer paintings. We want soft lighting and vibrant colors like in pre-Raphaelite art to portray the romantic but psychological thriller tone. Objects like pearls in Vermeer's works symbolize femininity, and we aim to capture this symbolic use of hair in our materials to represent the sinister outcome of obsession with beauty.
Plot ideas and_fil
This document outlines ideas and techniques for a psychological thriller film plot and production. The plot would involve a teenage girl who loses her best friend to murder and begins attending therapy. Through this, she meets a boy who is actually the killer with an obsession for long hair. Locations around London with Victorian vibes would be used. Costumes would emphasize the main character's distress and the killer would always be in black. Tight shots and muted colors would build suspense. Sound effects like heavy breathing would add to the thriller elements.
Mock up ideas for posters and magazine
Our group is creating mock ups and ideas for posters and a film magazine inspired by pre-Raphaelite and Vermeer paintings. We want soft lighting and vibrant colors like in pre-Raphaelite art to portray the romantic but psychological thriller tone. Objects like pearls that symbolize femininity in Vermeer's works will feature in our designs to symbolize the sinister outcome of obsession with beauty.
Analysis of film posters
The document analyzes and summarizes two film posters. For the Twilight Saga: Eclipse poster, it notes the love triangle implied by the character positioning and tagline. It also describes the dark, stormy backdrop suggesting impending danger. For The Girl Who Played With Fire poster, it indicates the burning car is a reference to the title and appeals to audiences' curiosity, while the main character in front of the fire presents her dark side. Both posters are analyzed for visual symbols and links to their respective franchises.
Pre raphaelite
The document discusses conventions of the Pre-Raphaelite style including the use of soft lighting to create a romantic feel, drawing from medieval legends and myths, and employing intense colors. It suggests applying these techniques to a psychological thriller by using bright costumes to present ironic relationships, and creating moody lighting and ornate fonts for the film poster and magazine cover to give the project a modern Pre-Raphaelite style.
Signature directing
The document discusses the directing styles of several filmmakers:
- Catherine Hardwicke is known for her teen-focused films and uses color and lighting to realistically portray relationships and evoke emotion.
- Alfred Hitchcock used suspenseful narratives and withholding information to build suspense, as well as the theme of mistaken identity in films like The 39 Steps and North by Northwest.
- Tim Burton blends dark and cheerful elements and pushes boundaries with strange, fantastical worlds, frequently collaborating with actors like Johnny Depp and composer Danny Elfman.
- Shane Meadows takes a gritty, realistic approach in low-budget films, able to change genres and present social issues and working-
Plot ideas and_fil
The document provides details for plotting and filming a psychological thriller film. It discusses conventions of the genre such as focusing on a character's inner turmoil. Plot ideas involve a teen girl who loses her best friend to murder and begins attending therapy where she meets the killer. Themes would involve the objectification of women and how the killer's desires lead to death. Filming locations in London with Victorian vibes are suggested. Costuming, lighting techniques, shots, editing ideas and sound effects are also outlined to develop suspense and unease.
Analysis of film magazines
The magazine cover features Heath Ledger as the Joker from The Dark Knight, in costume and with a sinister facial expression that conveys his mysterious character. The colors of the magazine match the Joker's costume to make the image visually exciting. Symbols like an X and line behind Heath Ledger reference the Joker's personality. There were three different magazine covers made to promote the film, with articles "jokerfied" on one version through graffiti-style drawings and rewritten text with movie catchphrases.
Tv promotion
TV promotion for films uses various methods: trailers are played on channels targeted towards the film's audience during popular timeslots; channels are paid by film marketers to play the trailers a set number of times; products are actively placed within films and used in related adverts to tie the brand to the franchise; interviews on talk shows allow cast and crew to promote the film while answering fan questions; behind-the-scenes specials on channels like MTV give fans an insider view into the filmmaking process and make them feel involved.
Plot ideas and film
This document provides ideas and techniques for a psychological thriller film plot and production. The plot would involve a teenage girl who loses her best friend to murder and begins attending therapy. Through this, she meets a boy who is the actual killer. Key locations in London with Victorian vibes would be used. Costumes would emphasize the main character's distress and long hair of the victims. Shots would focus on emotions and interactions between characters. Lighting would create darker, more sinister tones. Editing techniques like cutaways, fast cuts, and slow motion would build suspense. Ambient sound and a darker soundtrack would enhance the thriller elements.
Pre raphaelite
This document discusses conventions of the Pre-Raphaelite art movement that could be applied to a film poster or magazine cover for a psychological thriller. It notes that Pre-Raphaelite art uses soft, romantic lighting effects; depicts themes from medieval legends and myths; and features vivid, intense colors. Applying these techniques with bright colors, medieval-inspired fonts, and jewel-like costumes could give an unconventional, surreal edge to promote the thriller genre in a modern yet period-inspired visual style.
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Fan prommotion analysis
Fans have promoted the Twilight films through various websites and blogs dedicated to sharing information. Websites like www.twilightlexicon.com and http://twilightersanonymous.com provide news, images, forums and chats for fans to discuss the films. These sites promote the films through free content and by allowing interaction between fans. Directors also engage with fans on social media like Facebook to share updates and solicit feedback. The viral nature of content shared across social networks and fan sites effectively promotes the films with little cost to marketing campaigns.
Fan prommotion analysis
Fans have promoted the Twilight films through various websites and blogs. Websites like www.twilightlexicon.com and http://twilightersanonymous.com provide news, images, forums and chats for fans to discuss the films. These sites promote the films through free content and an engaged fan community. Directors also interact with fans on social media like Facebook to share production updates and solicit feedback. This active engagement of fans online helps create buzz and demand for the films with low marketing costs.
Star trek marketing campaign
The document outlines the extensive marketing campaign for Star Trek Into Darkness, which utilized various online and offline strategies to generate interest and awareness among target audiences. Specifically, it discusses the use of trailers and exclusive content on iTunes, social media platforms like Twitter and Facebook, partnerships, merchandise, posters, magazines, competitions, actor appearances on shows, blogs, message boards, video games, billboards and more. The goal was to familiarize potential viewers with the film's characters, storylines and build anticipation ahead of its release through a sustained multi-channel approach.
Promotional Methods
This document discusses various methods for promoting films, including social media platforms like Twitter and YouTube. Twitter allows film companies to create accounts to engage fans and help generate buzz about upcoming films. YouTube is useful for sharing trailers, interviews, and clips to create hype and interest. Trailers are also an effective low-cost option, as they can be uploaded to YouTube and promoted on social networks. Film websites provide additional behind-the-scenes content and opportunities to engage audiences, though not all viewers will visit these sites. Overall, the document outlines different platforms film companies can use to raise awareness of new films among target audiences.
Marketing & audience research
Mark is an 18-year old student who enjoys action movies, comic book adaptations, and horror films. He watches trailers on YouTube but does not read reviews. He is active on social media platforms like Facebook, Twitter, and Instagram. The document discusses different marketing strategies that could be used to promote a film to Mark and encourage him to watch it in theaters rather than streaming it illegally. These strategies include YouTube ads and trailers, social media pages for the film, television advertisements that include hashtags and scanning codes for exclusive content, posters and cutouts of characters, and interviews with the cast to help build excitement.
Social Media Platforms and how to use them
Here's a very brief guide to social media platforms and how they are used for traffic generation and social branding. Very brief indeed.
Promotional methods
Promotional methods have advanced greatly with many options to promote films online and attract audiences. Some key promotional methods discussed include using websites like YouTube and Twitter, releasing different types of trailers, and creating dedicated film websites. YouTube allows uploading behind-the-scenes videos and trailers to directly target audiences. Twitter is a way for actors and production companies to connect with fans. Teasers and full trailers are classic ways to generate hype and attract attention. Film websites provide more in-depth information to engage die-hard fans who will help spread awareness.
How to-use-social-media-in-campaigning
This document provides guidance on using social media for campaigning. It discusses major social media platforms like Facebook, Twitter, blogs and websites that can be used to share information, build support and mobilize action. It offers tips for campaigners on using social media strategically, maintaining consistency, responding to comments, dealing with trolls and going viral. Platform-specific guides are provided for setting up and using Facebook and Twitter effectively for campaign purposes.
We Media
We Media refers to audiences participating in the production and distribution of media content through activities like creating reviews, unboxing videos, and forums. The proliferation of technology like smartphones, cameras, and faster internet has enabled users to easily create and share content. This user-generated content impacts marketing by doing free promotion for media institutions and influencing other users' purchasing decisions through reviews. However, negative reviews can also damage reputations. The spread of content across various online platforms through sharing and piracy also affects how media is exchanged, though piracy reduces profits for institutions.
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Social Media[2]
Social media has grown rapidly in recent years and includes platforms like Facebook, YouTube, and forums. It allows for two-way communication and sharing of opinions through comments, feedback, and voting. Social media comes in many forms like social networking sites, blogs, video blogs, and podcasts. It enables people to connect with others who share their interests and is becoming increasingly integrated into daily life.
Social Media[2]
Social media has grown rapidly in recent years and includes platforms like Facebook, YouTube, and forums. It allows for two-way communication and sharing of opinions through comments, feedback, and voting. Social media comes in many forms like social networking sites, blogs, video blogs, and podcasts. It enables people to connect with others who share their interests and is becoming increasingly integrated into daily life like work, media, and education.
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This document discusses different social media platforms used to market and advertise films. It analyzes Twitter, Instagram, and Facebook in particular. Twitter allows users to post short messages and share other users' posts. Instagram focuses on photo sharing and messaging. Facebook emphasizes connecting with friends and followers of brand pages. The document explains how these platforms were used to share teaser photos and trailers for a film project consistently across accounts.
Digital stratedgy
This presentation discusses the digital strategy that was created. Previous blogs discussed the benefits of having a digital strategy. Twitter allows followers to stay updated on press, ads, and comment/share using hashtags, potentially reaching trending lists. It can promote other tools like Facebook, articles, and merchandise. Facebook allows people to like/share the page, reaching friends and promoting cheaply and quickly. People can comment, like posts, and see images to feel involved and dedicated to the film.
Mahindra Rise - Ten Ways To Promote Your Project
The document provides tips for promoting a project on social media and gaining votes, including starting a Facebook page and group, sending messages on Facebook and Twitter to share the project link, blogging about the project, creating a YouTube video, emailing contacts, putting up posters, engaging experts to endorse the project, sending out a press release, and creating a simple video explaining the project. The overall goal is to raise awareness of the project and gain volunteers, supporters, and votes through an active online and in-person campaign.
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This document discusses font ideas for a film set in an inner city, specifically looking at graffiti styles that would be iconic of deprived inner city communities. The document provides an example of research done into fonts to find what could be effective for the film's hybrid action and social realism genre set in an inner city environment.
Mock up ideas for posters and magazine
Our group is creating mock ups and ideas for posters and a film magazine inspired by pre-Raphaelite and Vermeer paintings. We want soft lighting and vibrant colors like in pre-Raphaelite art to portray the romantic but psychological thriller tone. Objects like pearls in Vermeer's works symbolize femininity, and we aim to capture this symbolic use of hair in our materials to represent the sinister outcome of obsession with beauty.
Tv promotion 2
TV promotion of films involves playing trailers on channels like ITV and Channel 4 during programs with similar audiences to the target, with the film's marketing department paying the channels to play the trailers a set number of times. Interviews on talk shows allow cast and crew to promote the film and related products to fans while answering host questions. Product placement in films and ads is another way to promote products for purchase.
Tv promotion 2
TV promotion of films involves playing trailers on channels like ITV and Channel 4 during programs with similar audiences to the target, with the film's marketing department paying the channels to play the trailers a set number of times. Interviews on talk shows allow cast and crew to promote the film and related products to fans while answering host questions. Product placement in films and ads is another way to promote products for viewers to purchase.
Fan promotion
Blogs, forums, and social networking sites are effective ways to promote films to fans at low cost. These platforms allow fans to discuss the films, share images and videos, and interact with celebrities from the films. When used together, these different media platforms help distribute information to fans and continually generate buzz that successfully promotes the films to broad audiences.
Mock up ideas for posters and magazine
The document provides inspiration and ideas for mock ups of posters and magazines related to a psychological thriller film. It draws inspiration from pre-Raphaelite paintings of the 19th century known for their romantic qualities and use of vivid colors. The group wants the magazine images to have soft, romantic lighting and colors like pre-Raphaelite art to portray the protagonist in a psychological thriller. Composition and symbolic objects from paintings by Vermeer, like pearls representing femininity, will also influence the poster and magazine designs.
Mock up ideas for posters and magazine
The document provides inspiration and ideas for mock ups of posters and magazines related to a psychological thriller film. It draws inspiration from pre-Raphaelite paintings of the 19th century known for their romantic qualities and use of vivid colors. The group wants the magazine images to have soft, romantic lighting and colors like pre-Raphaelite art to portray the protagonist in a psychological thriller. Composition and symbolic objects from paintings by Vermeer, like pearls representing femininity, will also influence the poster and magazine designs.
Developing the characters
The document provides details on developing the characters for a story, including the protagonist Grace and antagonist Damien. For Grace, the name was chosen for its positive meaning and her personality will be shy, vulnerable and emotionally fragile after the death of her friend. Her makeup and clothing will become darker and baggier following her friend's death. The antagonist Damien's name has negative connotations to disguise his true identity. For the murdered friend Tiffany, her name, makeup featuring a classic eyeliner flick, and preppy style costume in pastel colors are meant to portray her as social and sophisticated before her death.
Film magazine
Empire is the largest and most respected film magazine globally. It focuses on big budget, mainstream American films and uses flashy cover images to depict movies and their genres. Sight and Sound is a more independent magazine that reviews all released films each month, including small art house films. It has a more generic layout and references the British Film Institute to appeal to a "highbrow consumer" interested in serious film. The magazine uses a professional but plain font and titles that directly reference sober images to reflect the seriousness of the independent film industry.
Top ten tips for blogging
The document provides 12 tips for effective blogging about film campaigns and coursework. It recommends using a variety of media like videos and slide presentations to make ideas unique and analyze campaigns. It also suggests keeping the blog organized and up to date, using galleries to show progression, and seeking feedback through video blogs, voiceovers, and social media groups. The overall tips are for making blogs engaging, informative, and professionally presented.
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Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
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Chapter 4
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Chapter 5
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Chapter 6
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2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
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Fan promotion
- 1. Fan Promotion YOUTUBE
- 2. BLOGS Blogs are an effective way of providing fans with information about films and it’s low on cost as opposed to above-the-line advertising such as trailers or other TV advertisements. It gives fans a chance to comment about the films and discuss with others. They can use persuasive language or the use of offers on products. For example, screensavers of fans favourite actors/actresses to persuade them to keep visiting the site.
- 4. Facebook and other networking sites gives films maximum exposure to audiences as their target audience as they will get constant information, are able to write on the walls, comments on images and informs fans on the latest News. SOCIAL NETWORKING SITES As with twitter, fans are able to follow celebrities and allows the cast to update what their doing on set giving fans a sense of involvement whereby they spread the news by posting on blogs or via word-of-mouth.