The document discusses tag lines for a short film. The author created potential tag lines and had their target audience of 17-19 year olds vote on them. The top performing line was "Based on a true story" which received 55% of the votes. While this was the most popular, the author felt it could be improved. They analyzed the feedback for each line. Ultimately, they decided to go with "Based on a true story" as the final tag line since it appealed to the largest portion of their target audience, thus decreasing the risk of the advertising failing.

1. Tag lines

2.  After creating a mood board of famous tag lines it allowed me to have inspiration which helped
me create my own potential tag lines that could be used in my short film, I then handed
them out to my targeted audience to see which one they felt would work best as a tag line
for my short film. I asked 20 people age ranging from 17-19 years old.
 My potential tag lines;
- ‘ Has she Lost her mind or Lost her self’
- ‘ The past will always be back to haunt you’
- ‘ the rose of love the rose of death’
- ‘based on a true story’
- ‘when ever you see the herse go by you know you’ll be the next to die’

3. Has she lost her mind or lost herself
15%
The past always comes to haunt you
20%
Based on a true story
55%
When ever you see the herse go by you know youll be the next to die
10%
Sales
Has she lost her mind or lost
herself
The past always comes to haunt
you
Based on a true story
When ever you see the herse go by
you know youll be the next to die

4. ‘ Has she Lost her mind or Lost her self’
 3 out of 20 people in my target market said this tag line was their favourite,
the main positive feed back suggest that the tag line shows the fine line
between sane and insanity and how this is an interesting starting point the
audience has in their mind for the film.
 In contrast to this I found that this wasn’t a big enough evidence to support
the number in order to use this as my tag line, I found that my target
audience found this quote quite confusing and wasn’t as flowing nicely as
the others, therefore I will not use this in my review.

5. ‘ The past will always be back to haunt you’
 I found 4 out of 20 members of my target audience preferred this tag line ,
the feed back I got stated that it was a strong tag line as it’s a cliché
horror line, and everyone as a teenager experiences karma in their life
time therefore would stand out when viewing the poster and appeal to my
target audience
 However as this statistic was not over the majority vote, I feel that this is too
much of a high risk to use for my poster as I need it to be as eyecatcing
and iconic as possible

6. Based on a true story
 This tag line achieved 11 out of 20, my feed back suggest this is a strong tag
line, due to the idea that horror film tend to be abstract and unrealistic,
therefore would create a bit of doubt but also curiosity, and would imply
sympathy for the characters by the fact they could of experienced similar
situations
 However even though this is over half of my targeted audience, I feel I can
develop it further as I would like to enhance the appeal of my poster by
the tag line even more, so that I know I will gain maxium view of my short
film

7. ‘when ever you see the herse go by you know
you’ll be the next to die’
 This tag line got 2 votes out of 20, I found the feed back suggest that there
was a strong link from the short film and the tag line due to the non
diagetic sound the herse song
 However most of this feed back suggest that to understand this tagline first
the film would need to be watch there fore defeats the point of the
advertising poster

8. Conclusion
 In conclusion I have decided to choose ‘based on a true story’ as my final tag
line, as I found this appealed to the largest number of my target audience,
therefore would decrease the risk of failure of advertising my short film as
I know that majority of my target audience would approve on the tag line.