Sma p resentation rev oct 25

Field Application Student Training
A team-based, cross-course innovation meeting the challenges of
professional and collegiate sports marketers
Bridget Nichols & Joe Cobbs
Thursday, October 31, 13

MOM
THANKS !
sponsored by
The Cincinnati Reds invite moms
and
to the ballpark!
grandmothers
family
Bring the to Great American Ballpark
and receive your ticket at half-price!*
*Must purchase one (1) or more ticket (s) at face value for the same game. This special
offer is valid for Monday - Thursday home games from May - August only. For more
details and to purchase tickets, visit Reds.com or call the box office.

MOM
THANKS !
sponsored by
and
to the ballpark!
grandmothers
family
A story of 2 different
classes...
And 2 different
professors...
And 2 different
semesters.

MOM
THANKS !
sponsored by
and
to the ballpark!
grandmothers
family
A story of 2 different
classes...
And 2 different
professors...
And 2 different
semesters.
One Innovation.

THEIR PROBLEM

Fall
Spring
OUR PROBLEM

Fall
Spring
OUR PROBLEM
Joe Bridget

SOLUTION

SOLUTION
Bridget
Sp. Promotions
Joe
Sports Mkt.

SOLUTION
Bridget
Sp. Promotions
Joe
Sports Mkt.
Building

SOLUTION
Bridget
Sp. Promotions
Consultancy
Joe
Sports Mkt.
Building

Course 1: Info gathering &
Understanding
COLLEGE
Sports Marketing Findings

Understanding
COLLEGE
moms
and grandmothers

Understanding
COLLEGE
moms
and grandmothers
family

Course 2:

Course 2: Each one Teach one
& Solutions
COLLEGE

& Solutions
COLLEGE
moms
and grandmothers

& Solutions
COLLEGE
moms
and grandmothers
family

THANKS MOM!
The Cincinnati Reds invite moms and
grandmothers to the ballpark!
Bring the family to Great American Ballpark and
receive your ticket at half-price!*
sponsored by

Course 2: Present findings
related to course 1 & 2
COLLEGE
Sports Promotions Findings

End Results

Student Feedback
4.70$
4.60$
4.50$
4.40$
4.30$
4.20$
4.10$
Sports'marke,ng'
4.7$
4.6$
4.5$
4.4$
4.3$
4.2$
4.1$
4$
3.9$
3.8$
How
much
do
you
think
you
have
Sports'promo)ons'
learned
in
this
course?
4.00$
Spr$'10$ Fall$'10$ Spr$'11$ Fall$'11$ Spr$'12$ Fall$'12$ Sp$'13$
SPB305$
3.7$
Fall$'10$ Spr$'11$ Fall$'11$ Fall$'12$ Sp$'13$
SPB$308$

5.0$
4.5$
4.0$
3.5$
3.0$
2.5$
Student Feedback
SPB$305$
Spr$'10$ Fall$'10$ Spr$'11$ Fall$'11$ Spr$'12$ Fall$'12$ Sp$'13$
SPB$305$
How
challenging
5$
4.5$
4$
3.5$
3$
2.5$
Sports'promo)ons'
Fall$'10$ Spr$'11$ Fall$'11$ Fall$'12$ Sp$'13$
was
this
course?
SPB$308$

Student Feedback
“We addressed issues in the sports business industry,
including with the Cincinnati Reds organization and the NKU
Athletic Department. It was refreshing to take a course
that simulated real life experience, as I felt like what we
were doing were things that people in the industry actually
do on a daily basis.”
-- Sports Business Student

Client Feedback
"In my promotions role with the Cincinnati Reds, working
with NKU students across different classes really helped us to
gain creative insights based on survey evidence. By creating
a progression of applied projects based on the Reds'
business challenges, we were able to better engage the
students and get results that were more feasible for
implementation."
--Kathryn Braun, 11 year promotions manager, Cincinnati
Reds

Implementation & Challenges
Coordinate: Outline project across
courses with specified goals per
course. Synch syllabi, schedules, and
client visits.

client visits.
Explain: Rationale behind the project
duration and the relationship/differences
between the two.

client visits.
between the two.
Transparency: Outcomes and deliverables are shared.

client visits.
between the two.
Demonstrate: Show how the project has been successfully
completed in the past (Benchmarks!).

client visits.
between the two.
Demonstrate: Show how the project has been successfully
completed in the past (Benchmarks!).
Flexibility: Course 1 does not need to be taken for
students to succeed in Course 2! Courses CAN be taken
simultaneously!

Thank you!
Questions?

Sma p resentation rev oct 25

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