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Fundraisers Guide
Storytelling and Fundraising for Cultural Organisations
WHAT IS
FUNDRAISING
Fundraising for Cultural Organisations
General Overview
Fundraising is the raising of assets and resources from various sources for
the support of an organization or a specific project (Fundraising Dictionary)
Fundraising is also a strategic activity of raising financial resources, having a
complex set of knowledge, skills, and attitudes, to ensure over time the
sustainability of a social cause and the organised collective action necessary
to pursue.
Different types of Fundraisers
Professional Fundraiser: is the fundraising manager; he/she deals
with strategic planning and coordinates the entire fundraising
activity
Fundraising Expert: he/she deals with the planning (sometimes
also with the concrete implementation) of technical aspects of
fundraising, such as direct marketing, donor database, etc..
Different types of Fundraisers
Fundraising Operator: he/she “only” deals with the concrete
implementation of fundraising, within one or more specific
fundraising areas/campaigns
Fundraising Consultant: he/she supports (also from outside) the
organisation in the strategic planning of the fundraising activity, of
some specific areas (corporate, bequests, etc.) or specific
projects. Usually he/she does not deal with operations.
General Overview
 We can define fundraising as a strategic activity of raising
financial resources to ensure over time the sustainability of a
social cause and the organised collective action necessary to
pursue it, as well as to promote its continued development.
Therefore, when we define fundraising, we mean a complex set
of knowledge, skills, and attitudes. It is, in fact, a complex
activity aimed at supporting an idea, a project, an activity.
Storytelling for Cultural Organisations

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Synopsis Project: training introduction to fundraising

  • 1. Fundraisers Guide Storytelling and Fundraising for Cultural Organisations
  • 2. WHAT IS FUNDRAISING Fundraising for Cultural Organisations
  • 3. General Overview Fundraising is the raising of assets and resources from various sources for the support of an organization or a specific project (Fundraising Dictionary) Fundraising is also a strategic activity of raising financial resources, having a complex set of knowledge, skills, and attitudes, to ensure over time the sustainability of a social cause and the organised collective action necessary to pursue.
  • 4. Different types of Fundraisers Professional Fundraiser: is the fundraising manager; he/she deals with strategic planning and coordinates the entire fundraising activity Fundraising Expert: he/she deals with the planning (sometimes also with the concrete implementation) of technical aspects of fundraising, such as direct marketing, donor database, etc..
  • 5. Different types of Fundraisers Fundraising Operator: he/she “only” deals with the concrete implementation of fundraising, within one or more specific fundraising areas/campaigns Fundraising Consultant: he/she supports (also from outside) the organisation in the strategic planning of the fundraising activity, of some specific areas (corporate, bequests, etc.) or specific projects. Usually he/she does not deal with operations.
  • 6. General Overview  We can define fundraising as a strategic activity of raising financial resources to ensure over time the sustainability of a social cause and the organised collective action necessary to pursue it, as well as to promote its continued development. Therefore, when we define fundraising, we mean a complex set of knowledge, skills, and attitudes. It is, in fact, a complex activity aimed at supporting an idea, a project, an activity.