The document summarizes the findings of a large report on the intersection of culture, business, and social media. Over three months, the author conducted 48 interviews across 25 countries and 4 continents. The report identified several key lessons: 1) Social media started as something for kids but is now serious business, 2) Social networks are a hugely influential technology, 3) Culture and language greatly impact social media use, 4) Measuring social media's impact remains a challenge, 5) Younger generations are adopting social media even faster than early tech adopters. The author speculates that social media will disrupt many institutions and a new global culture is emerging, with different social tools fitting different cultures.

1. The SAP Report on Culture, Business & Social Media SNCR Symposium 07 Shel Israel globalneighbourhoods.net

2. Mortgage. SAP. Startup guy. Story teller, not a researcher. My compromise. ‘Go.’

3. Crosshairs: Culture. Business. Social Media.

4. Hugh-jacked. Raftery, Ken Camp. Thornley. Facebook. LinkedIn. No Control! Aaaargh!

5. 3 mos. 48 interviews. 25 countries. 4 continents. 50,000+ words. Humungous report.

6. Anecdotes. Kyle Hansen. Ewan MacIntosh, Orphans, citizen journalism. Isaac Mao.

7. Lesson #1 . Social media is kid’s stuff.

8. Lesson #2 . Social Networks is the killer app .

9. Lesson #3 . Culture matters. Language matters.

10. Lesson #4 . Measurement is improving, but it’s still unclear what to measure.

11. Lesson 5 . The geek-to-suit gap is shortening. Kids overtaking geeks.

12. Lesson 6 . Lose control to gain influence.

13. Lesson 7. The world is not yet flat, but it is getting hillier.

14. My speculations Social media will disrupt nearly all institutions A new global culture forming Different tools fit different cultures. Social networking & video NBD. Watch the kids. They will lead you in the right direction.